While every brand organization is different here’s what most are experiencing;

Budgets are either cut or under pressure

Every investment needs to be accountable and measureable

Teams are being asked to do more and travel less

Marketing has changed and become more complex requiring new ways of operating

Media channels have grown exponentially with new demands for managing the vast array of creative assets

Marketing has become more project driven, involving more outside partners, requiring more open, agile, collaborative working behaviors

Innovation and the ability to get to the market ahead of competitors is critical

The pace of change is so fast that learnings and ideas need to travel faster across the organization so they can be re-applied saving costs.

Here are just a few examples of how we are helping contribute to business success.

Billion dollor P&G brands such as Head&Shoulders and Herbal Essences use Screendragon’s marketing asset management solution to improve the accessibility of key assets to their brand teams and partners. Time is being saved handling requests for assets and frustration and confusion is being reduced by offering a single source of brand knowledge and learnings.

Kimberly Clark use Screendragaon’s project management solution to help them collaborate more effectively on integrated marketing programs with all their agency partners. Simplifying how they operate, speeding time to market for programs and removing costly inefficiencies.

BP use Screendragon’s platform to improve the how insights are captured throughout the organization helping them identify unique stories which can be leveraged in communications.