NEWS

Brand Management
ROI within 6 months

In a recent collaborative study with a global FMCG company Screendragon has quantified the immediate benefits of a brand management system.

It’s well understood that a good brand management system preserves the integrity of a globalised brand. It does this by enabling proper brand stewardship and ensuring knowledge is maintained and understood by the organization as well as by the folk who walk out of the door each evening.

Less well quantified is the business-building value that a brand management system delivers through the more efficient organization and delivery of knowledge and by creating stronger brand teams.

This was the objective of the study.

In October 2009 an extensive survey was carried out on the business benefits Screendragon software generates for a global FMCG brand. The research involved a global user base of marketing professionals spread across multiple regions and including partner agency staff. The users were asked to specify time and cost savings generated and also rate how the new digital service was adding value to their daily working lives.

The results demonstrate the immediate value created when a brand management solution is successfully implemented.

Here are some of the headlines:

100% of users positively rate the value of the portal with 65% saying that its “good to very good”

91% of users found that the portal helps them find information quicker than before

91% of users save time looking for info/assets with 42% of them stating they save at least 1/2 hour a week

74% of users agreed that the portal has introduced them to new content/learnings

41% of users stated that they have re-applied knowledge/assets found in the portal

100% of respondents agreed that the portal has saved them money by cutting post & package, duplication of effort or by requiring less agency support

96% of users found that the portal has improved their engagement with the brand

The ROI in the first year was 272%*

*We applied a financial model to the cost savings and other tangible benefits to arrive at the costs saved versus investment.

For more information on how your business can benefit contact us: info@screendragon.com

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