FREE VIRTUAL EVENT: 19 NOV, 2025
AI Content Ops Summit:
New Rules of Marketing Work
The summit is complete, but the learning doesn’t stop. Catch every insight, case study, and orchestration demo from the event — simply register now to access all on-demand sessions.
Agenda
The Agentic Era: What’s Next for Content Operations 2026
John Briggs, CEO at Screendragon, and Clive Sirkin, Former Chief Growth Officer at Kellogg’s, unpack what’s working in content operations today, and what’s holding companies back from scaling AI. You’ll hear practical examples from teams moving from siloed tools to orchestrated workflows. Enabling people, processes, and AI agents to work together in sync.
John Briggs
CEO
Screendragon
Clive Sirkin
(former) Chief
Growth Officer
Kellogg’s
Behind the Scenes: Standard Life’s
Future-Proofed Content Ops
Dawn Player, Senior Marketing Transformation Lead at Standard Life, will share the story of how Standard Life prepares for an AI-enabled future. A journey to move towards agentic workflows that are transforming operations step by step and setting the stage for tomorrow.
Dawn will be joined by Fergus Ashe, CCO at Screendragon, who will provide insight into how technology is enabling Standard Life to deliver.
Dawn Player
Senior Marketing Transformation Lead
Standard Life
Fergus Ashe
CCO
Screendragon
From Pilot to Production: Scaling AI Across the Content Supply Chain
In this session, Louise Cotterill from Kellanova joins Jon Suarez-Davis and Bryan Simkins from Transparent Partners to discuss the importance of closing the gap between what AI promises and what it delivers in practice.
The session dives into a Kellanova case study, uncovering how their global team is mapping the content supply chain and operationalising creative intelligence to deliver stronger performance and ROI. Together, they will explore the phases of the AI journey – from intelligence-driven audience planning and modular design frameworks, to production automation, omni-channel activation, and continuous optimisation.
Jon Suarez-Davis
Chief Strategy Officer
Transparent Partners
Bryan Simkins
EVP of Technical Solutions
Transparent Partners
Louise Cotterill
Global Senior Director Insights and Intelligence
Kellanova
The Agentic Engine: A Live Demo of Smarter Content Ops
Fergus Ashe, CCO, and Sean O’Connell, Head of Customer Success, provide a closer look at how agentic workflows and AI agents deliver real operational value. You’ll learn how Screendragon is redefining content operations with AI.
This session will showcase how marketing teams are moving beyond scattered tools and manual workflows to orchestrated systems.
Fergus Ashe
CCO
Screendragon
Sean O’Connell
Head of Customer Success
Screendragon
How Marketers Can Re-imagine & Win in the Age of AI
A provocative keynote that urges every marketer to positively rethink how they prepare for the future. Expertly hosted by Clive Sirkin, former CMO of Kimberly-Clark, this thought-provoking session features marketing guru, futurist, and acclaimed speaker Rishad Tobaccowala alongside author, Fortune 500 advisor, and World Economic Forum presenter Sangeet Paul Choudary. Together, these visionary thinkers explore how AI is reshaping the workplace, and what lessons previous transformational marketing trends hold for the future
Rishad Tobaccowala
Author | Speaker | Marketing Innovator
Rishad is a marketing guru with his eye firmly focused on the future. Named by Time magazine as a Marketing Innovator and one of the few inducted into the Advertising Hall of Fame, he is a Marketing superstar. He shares this expertise and vision with us from his new book Rethinking Work.
Sangeet Paul Choudary
Author & CEO
Platform Thinking Labs
Sangeet Choudary is the best-selling co-author of Platform Revolution and the author of the new book Reshuffle. He has advised CEOs at more than 40 Fortune 500 companies as well as pre-IPO tech firms. He is currently a Senior Fellow at the University of California, Berkeley, and has presented at leading global forums, including the G20 Summit, the World50 Summit, and the World Economic Forum.
See How AI Powers Content Operations
Auto-prioritise Tasks
Rerouting work when timelines shift, keeping everyone aligned.
Utilise Intelligent Workflows
Stop chasing briefs and approvals, move work forward as soon as it’s ready.
Eliminate
Repetitive Steps
Giving creative teams more time to focus on what matters.
Smart Data Systems
Highlight patterns, risks, and opportunities before your team even asks.
Watch for Free!
AI Content Ops Summit: New Rules of
Marketing Work
What you will take away from our expert sessions: