Workfront’s acquisition of ProofHQ in July this year was a logical move for them. Workfront had been cooperating with ProofHQ for several years and realized that they needed to better integrate proofing to help streamline marketing workflows in enterprise teams.
Cannes Ad Lions festival is always a good place to get the latest pulse check on client/agency relationships. At this year’s festival one of the quotes that really caught my eye was Keith Weed’s – CMO of Unilever. Mr Weed said that fragmentation is ‘pulling our brands apart’. He said ‘the time when we went to one agency to really manage the whole brand needs to come back in some shape or form’.