We were delighted when our data centre partner Rackspace approached us to ask whether we would be happy contribute to their series of “Rackspace Stories”. Naturally we said “yes”.
There is today no other function in the enterprise being disrupted as much as the marketing function and this was the topic of a very interesting article that recently appeared in AdAge. It highlighted a massive problem in an industry that is struggling to keep up with the pace of change and the complexity the change is causing in both their marketing operations and supply chain.
Disruption on many levels is challenging marketers to think about their ways of working internally and with partners. While the article talks about the way P&G and Kimberly Clark are approaching the challenge, the same issues apply to all marketing teams