Many have asked whether i can share the workflow infographic from our recent webinar on streamlining design and packaging projects. From our experience implementing process systems at brands, creating effective workflows starts with understanding the journey and stops along the way. The below provides a nice top level overview of a stage gate process. Of all marketing workflows its critical that late changes are avoided in packaging projects. As one client explained it to me once ‘its only fluid, till it’s frozen’.
Continue reading “Visualizing a Packaging Design Project Workflow”