You’re in the marketing department of a business, with seemingly endless demands on your time: ads, PR, written collateral, events and so on. That’s a lot of projects to keep track of and a lot of potential headaches if you miss a deadline. So what do our experts think you need to do to manage those projects successfully?
For marketing departments and agencies focused on creative goals, the idea that process and project management are just as important can seem ridiculous. The perception exists that business processes only matter for technical areas such as operations, IT and finance and that creatives have no need for those sorts of restrictions.
The marketing sector prides itself on being at the cutting edge when it comes to engaging customers digitally. Augmented reality, internet of things, predictive analytics – the list goes on and on.
However, there’s an increasing amount of evidence that this forward-thinking approach stumbles when it comes to how they work internally. In fact, it seems a lot of marketing teams and agencies are still using working practices from the past century to manage their projects and processes.
While their specialist project management counterparts have eagerly adopted dedicated software tools, marketers continue to rely on email trails, spreadsheets and corporate intranets to share knowledge and control how their work is progressing. And unfortunately, the amount of duplicated work and error-strewn creative out there shows that it’s just not doing the job.