Screendragon has been providing technology services and solutions to major global brands for over 10 years. We have helped P&G, Kellogg, Kimberly Clark, BP and many others scale their brands by helping them connect people, processes and assets. We will be sharing some of the lessons learned from working with these pioneering marketing organizations. We will be joined by an expert praticioner who has spent 10+ years managing global-local relationships between client and agency teams. She will provide insights on this topic from a people and cultural perspective. How do you balance global and local to achieve a harmonious, synergistic relationship. We hope you’ll join us – below are links to the sign-up forms.
We were delighted when we heard via Brand Republic that they had been contacted by the eminent Lincoln Filene Professor of Business Administration Emeritus at the Harvard Business School, Alvin Silk and that he wanted to chat with us. He had recently read our latest report “Is an in-house agency right for you?” as featured in Brand Republic and was very keen to discuss this most interesting subject matter. Alvin’s research interests include the economics of the advertising and marketing services industry, the development and management of advertising campaigns, and decision support systems in marketing. Most interestingly for us, he has written a number of papers on the subject of In-house agencies so when we made contact and arranged to speak, it was a great thrill.
Our latest research among client and agency-side marketers has revealed a concerning lack of sophistication when it comes to agency processes. The out-dated way many of them still approach project management and the creative approvals process could be causing real problems for the future.
Agencies in the marketing services sector might not think of themselves as hotbeds of project management, but all those research reports, ads and events require effective knowledge-sharing, approvals and processes with milestones that have to be met. That’s the same as any project that exists under the aegis of IT or operations.