Creativity takes pride of place in the hearts and minds of marketing and advertising professionals. It is what sets you apart from your competitors, it is what drives your business forward, whether that be attracting new clients or gaining new sales. However, creativity isn’t something that is easily achieved. Having an enthusiastic team of talented individuals is of course a good start. But, how do you bring these individuals together to really drive creativity and help produce results?
Continue reading “Why Storytelling is the New Form of Collaboration”
