Agile Marketing. You’ve probably heard the term at least once today. Perhaps along with other common marketing lingo like ‘growth hacking’, ‘big data’, and ‘content shock’. If it’s new and catchy, us marketing folk are on it. And, of course why shouldn’t we be? After all, it’s part of what we do – we need to be on top of the latest trends and technologies if we want to stay ahead of the game.
Continue reading “Is Agile Marketing a productivity booster or buzzword?”