
That project. You know the one. It sounded great in the beginning but it just didn’t quite live up to the initial buzz. It could have been so much more if only… if only what? Sometimes it’s hard to put a finger on why a project didn’t fulfil what it initially set out to achieve. The ideas were flowing, everyone seemed busy doing their bit – yet the project was still a failure. Why was that?
Of course, typically, the consequences of not succeeding are clear. Money down the drain, massive amounts of time wasted that could have been spent better elsewhere, maybe even a lost (or at least, very disappointed) client. Failure is expensive – from a monetary, time and emotional perspective so how do you make sure it doesn’t happen again? Here are five areas to pay closer attention to in your future projects.
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