How to future-proof your marketing department

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One of the great things about marketing and probably one of the reasons you got into marketing yourself is because it’s exciting and ever changing. Constantly adapting to, and in some cases – leading the way in social, behavioural change. There isn’t a day goes by without a new campaign going viral, nor a week that goes by without a new marketing methodology or technology coming to market. But it’s a double-edged sword. If you’re in marketing, in particular – if you lead a marketing department, how do you keep up? How do you choose which new platforms to market on and which new methodologies are right for your company? Most importantly – how do you stay relevant? Below we’ve put together a few suggestions to help keep you on top of your game and future proof your marketing department.

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CMOs! Here’s How to Spend More Time on Actual Marketing and less on Admin Work

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Last year, the Former Homebase CMO, Jo Kendrick, spoke to an audience about her role as a CMO and how it left her very little time to do actual marketing. She was formally one of six members on the board at Homebase and said she spent her time “running a business employing 17,000 people, with margins and profit that were paper thin”. The majority of her time she said, was spent “trying to figure out how to balance the books and make some money”.

Ring any bells?

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Coping with agency disruption – how to deliver new levels of service & excellence

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When you work in one of the most dynamic and competitive industries on the planet (I am of course talking about the world of advertising and marketing), one of the things you can’t help noticing is the sheer volume of new platforms, tools and concepts that come into being every year. With them comes a whole range of new challenges and the obvious question of, do we need to be offering this at our agency? If you are to stay at the forefront of the industry or at least remain highly competitive and keep your clients happy – the answer is nearly always ‘yes’. But as your service offering grows and each project becomes more and more complex, how do you continue to ensure that your projects are completed on time and remain profitable?

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