The 1980’s, when ultravox was number one in the charts, Cher still had most of her original body parts and fluorescent was the new black. It was a time when you felt naked without half a can of hairspray on your head and a ghetto blaster on your shoulder. It was also the time of the full-service agency. A one-stop-shop for clients to have all of their marketing and advertising needs fulfilled. Of course, in those days there were really only ever three needs: TV ads, radio ads and newspaper ads. Then the evil internet came along and supposedly, ruined things for us all.
Continue reading “Do Agencies Need to be All Things to all People?”
