The agency-client relationship is broken. Here’s how to fix it.

broken relationship.jpg

Recent research compiled by IBSA, a membership group representing British Advertisers, has shown a growing number of UK advertisers are moving to in-house or on-site agency services. It’s a trend that’s already in full swing in the US with as much as 58% of US advertisers having made or in the process of making the transition.

Continue reading “The agency-client relationship is broken. Here’s how to fix it.”