Screendragon is delighted to announce its partnership with WPP and GroupM agency, Maxus Global, on the launch of Maxus OS – a revolutionary agency operations platform. Continue reading “Screendragon & Maxus Partner to Launch Revolutionary Agency Platform”
Imagine you are on a diet. It’s a pretty unusual diet where you can eat anything you want. The only problem is that you have to speak with a gatekeeper who is standing at your kitchen door and justify why you should be allowed in to eat the food. Ok, maybe that’s a little creepy, but put the creepiness to one side for a moment and think about the effect that would have on your eating habits. Firstly, you’d make far less trips to the kitchen. The idea of having to stand at the kitchen doorway at ten o’clock at night to have a detailed conversation about why you need to eat the leftover pizza from the day before when you’ve already had dinner is a bit too much of an ordeal. But secondly, you’d spend a lot more time thinking about your visits to the kitchen, so that when you do finally go in, you get more out of them. Gone would be the day when you would nip in for a quick snack to tide you over whilst you watch your favourite programme. Each kitchen visit would be carefully planned, not just to satisfy your cravings, but to deliver the calories and nutrients needed to last you through to the next mealtime. Continue reading “Zero-based budgeting – What it is and how to streamline your operations to succeed at it”
