More and more companies are moving their marketing and advertising in-house. Earlier this year, it was reported that 44% of brands are considering establishing an in-house capability in 2017. Significant cost savings and speed-to-market benefits are deemed as the key drivers behind this move. At Screendragon, we have helped some of our clients make the transition to an in-house agency model through the support of our robust software platform. In fact, we recently shared our experience in this area at a masterclass entitled “How to Build an In-House Agency for Success” at The Hoxton in London.
We thought it worthwhile to continue the conversation with a series of informative posts on our blog. In the first in a series of posts around building an in-house agency, we provide some key tips on how to ensure buy-in for your in-house agency.
Continue reading “The In-house Agency Series (Part 1): How to Ensure Buy-in for Your In-house Agency”