For many in-house marketing departments, the concept of having a quality marketing project management solution in place is a no-brainer. After all, what marketing team wouldn’t want a platform that allows them to collaborate with fellow team members, get better visibility and control of projects and automate key processes to deliver a more consistent and quality output? More often than not however, it’s not the marketing department or even the Head of Marketing who has the power to make that all important, game-changing purchase – it’s “the business”.
Continue reading “How to Make a Business Case for Marketing Project Management Software”
In the second part of our In-house Agency Series we sat down to talk with James Heimers, Manager, CRM Planning and Insight at Virgin Atlantic and a Screendragon client. James recently led a big transformation initiative to implement an in-house agency model at Virgin Atlantic. We talked to him about his journey – the challenges, triumphs and learnings.
Continue reading “The In-house Agency Series (Part 2): Learnings from the Coalface – Q & A with James Heimers, Virgin Atlantic”