For many in-house marketing departments, the concept of having a quality marketing project management solution in place is a no-brainer. After all, what marketing team wouldn’t want a platform that allows them to collaborate with fellow team members, get better visibility and control of projects and automate key processes to deliver a more consistent and quality output? More often than not however, it’s not the marketing department or even the Head of Marketing who has the power to make that all important, game-changing purchase – it’s “the business”.
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