One slightly absurd thing with marketing is that by the time winter comes around, our marketing friends have been working on their Christmas campaigns for months, and are now probably sick of finding original ways of incorporating sleigh-bells, Santa and snowflakes into their winter campaigns. For our marketeers, by the time Christmas Day is finally here, it’s like looking at the turkey sandwiches on Boxing Day.
However, planning ahead is paramount to a campaign’s success, and some (like British retailer M&S last year), actually start their Christmas campaign more than a year (15 months) before.
