Client- agency relationships are shortening and seem to be increasingly more expendable. In 1987, the average duration of a client-agency partnership was 7 years. When last surveyed by R3 in 2016, the average had dropped to 3 years and it’s likely to be even lower now. Many brands now work with several agencies simultaneously so it can be difficult for agencies to foster a special and lasting connection, but technology can play a major role in supporting a great relationship. In this blog we’ll explore why these relationships can sometimes fail and what can be done from a technology perspective to ensure that they don’t!