Screendragon have been named a leader in the Marketing Resource Management (MRM) overview by b.telligent – a technology-independent consultancy specializing in analytics and data management.
The Munich based consultancy surveyed clients relating to MRM challenges and reviewed 22 vendors in the MRM space for their 2023 market review. To help select vendors, b.telligent evaluated performance by potential participants on Gartner, Forrester, and other market reports. The survey and review focused on six core product areas: Modularity, Planning, Digital Asset Management, Data Management, Workflow Management, and Reporting.
The main MRM challenges outlined by b.telligent clients related to:
- No overview of campaign status or tasks
- Manual, error-prone workflows
- Separate data storage in silos
- Time-consuming search and administration
- Inflexible workflow processes
- No overview of budget planning
We’re happy to affirm that Screendragon is the perfect solution to the MRM pain points experienced above! Meanwhile, here is a summary of b.telligent’s MRM overview:
b.telligent’s modularity evaluation focused on whether the solution was developed in-house, readiness of out-of-the box modules, multi-client operation, and flexibility to adapt to individual requirements.
Screendragon’s configurability and comprehensive feature set scored highly in the marketing resource management modularity evaluation. This included acclaim for Project Management, Resource Management, Budget Management, and Digital Asset Library modules. b.telligent concluded; “The solution offers multi-client capability allowing agencies to manage several different clients. Also, Screendragon can be configured very flexibly. This is done through the creation of individual fields, workflows, and metadata information.”
The planning evaluation for MRM covered campaign management, budgeting, and resource planning. Screendragon has powerful planning capabilities including a real time resource calendar, drag ‘n’ drop scheduling, talent profiles, utilization tracking, and capacity planning.
b.telligent’s market overview highlighted Screendragon’s capabilities in the following: “Forms and templates can be created, and their fields individually configured. A marketing calendar is a standard feature. Furthermore, project, budget, and resource planning (e.g., capacity view) are all available”.
Digital Asset Management
When analysing DAM capabilities, b.telligent’s marketing resource management overview focused on import, tagging, search, historicization and export functions as well as asset-related rights control. Although Screendragon is not a native DAM vendor, it can provide multiple digital asset management features that are important for marketing teams.
Leveraging workflow automation, approved content can be automatically published to a Screendragon digital asset library. Additionally, the metadata associated with the asset can also be auto populated into the library. This is what b.telligent said about Screendragon’s DAM capabilities “In brief, Screendragon’s standard features include an integrated DAM (via a digital asset library) with a marketing playbook, metadata maintenance and import options via API.”
The data management for evaluation for MRM vendors considered a solution’s capability in terms of data loading, connectors, export options, metadata, and security. Screendragon’s hosting environment and service levels are enterprise-class and perfect. Intelligent permission controls ensure that people only receive or view data that is meant to be seen by that individual or group.
Furthermore, you can also integrate with 1000’s of apps including Office365, Google Drive, SAP, PeopleSoft, MS Dynamics and more. “For example, data connections can be realized via API, csv, custom ingest and through standard integrations via the zapier integration platform. Also, ERP systems (e.g., SAP) and external DAM systems can be connected. Data exports via xls, pdf and sFTP are possible. On top of that, a form builder allows effective management of metadata.”
The areas of workflow management that b.telligent’s evaluation focused on were functional scope, collaboration functions, hierarchies, templates, automation, and customization. Screendragon is a workflow software platform that combines powerful functionality with friendly UI. In short, it is one of the most configurable platforms on the market. As a result, this enables customization of UX, forms, workflows, dashboards, and reports.
b.telligent summarised Screendragon’s workflow as “Complex workflows can be flexibly configured with the help of a powerful workflow builder. A Gantt chart of all activities including interdependencies is available (project portfolio overview). Accordingly, the messaging functionality can be used at all process levels.”
Reporting & Analytics
The reporting and analytics section analysed the ability to monitor and alert through reports, dashboards, and notifications. On top of that, flexibility of reporting and analytics were also important during evaluation. Screendragon makes reporting and analytics a breeze as it automatically prepares key data for you.
You can create your own personalized portfolio views with key KPI project data and schedule reports to be emailed to key stakeholders at specific dates and times. B.telligent concluded “Reports can be freely configured with a report builder. Also, individual fields can be integrated into reports. Alerting functions are available.”
Would you like to learn more about Screendragon’s MRM software? If so, you can schedule a short demo with us here!