In Screendragon’s recent creative operations survey, we discovered that a large portion of marketers are still not utilizing technology to support their work. The State of Creative Operations 2023 report revealed that less than half of marketers currently have a workflow management system in place. Additionally, only 30% are using resource management to manage their people and time.
The findings above may explain why 70% of marketers are in the market this year for a tool that supports marketing operations. Rather than having a separate tool for managing projects, workflows, resources, and files, why not look for an all-encompassing Marketing Work Management solution?
What is Marketing Work Management?
Work management is a well-established concept and business practice, but marketing work management (MWM) is a relatively new term. With recent research by Gartner® and a new report from MarTech, the MWM category is likely to become more prominent in 2023 and beyond. The principles underlying MWM are comparable to traditional work management practices. As expected, the MWM philosophy focuses on optimising work processes for marketing and creative departments.
Gartner defines the MWM market as “platforms that provide marketing operations leaders with visibility into project work performed across the department”. It continues with a brief description of the MWM functionality “these platforms offer capabilities such as request management, project communication and collaboration, automated workflows, project templates, digital asset approval, project views, resource allocation and capacity planning.”
Who are MarTech®?
The MarTech® brand is owned by Third Door Media who also host the renowned MarTech® Conference. In addition to the MarTech Conference, Third Door Media regularly produce intelligence reports for marketers. Popular research topics include performance marketing, attribution modelling, SEO, email marketing, and of course, work management.
Enterprise MWM Platforms: A Marketer’s Guide
In July 2023, Third Door Media released their latest MarTech® Intelligence Report. This year’s edition is titled ‘Enterprise Marketing Work Management Platforms: A Marketer’s Guide’. As the name suggests, the report is a comprehensive guide to navigating the Marketing Work Management (MWM) market in 2023.
So, what exactly does a marketer’s guide include? Readers will be introduced to the MWM category and the foundations of work management. Within the guide you will also be reminded of core project management methodologies and the underlying principles behind them.
Furthermore, you can get a sneak preview of what vendors are currently leading the MWM market offering. Screendragon, Adobe Workfront, Asana, Smartsheet, and Wrike all feature prominently in the 2023 guide. Third Door Media have worked closely with these vendors to create descriptive solution overviews and a helpful vendor comparison table for today’s buyers.
A Comparison Table Highlighting Core Capabilities of MWM Vendors
Screendragon’s Feature in MarTech® Report
Within the MarTech® guide, you will get a view into what Screendragon can offer for MWM buyers. In addition to vendor comparisons like the table above, the guide will break down the solution offering for each vendor under the following headings:
- Company Overview
- Key Customers
- Target Customers
- Use Cases
- Permissions and Organizational Structure
- Workflows Supported
If you want to read Screendragon’s solution overview in full then we recommend downloading the 2023 MarTech® guide. Here’s a sneak preview of Screendragon’s MWM offering from the Vendor Profile section:
- Strategy and Planning – Marketing strategic and budget planning project management, including task, timeline, and budget tracking capabilities (including Gantt, List and Kanban views).
- Workflow Management – Content development workflows, including dynamic routing of assets, digital proofing, and approvals.
- Resource Management – Resource planning and capacity management, including scheduling, time sheeting and PTO.
- Asset Management – Digital asset libraries, including storing and sharing developed content with internal and external teams and third-party systems.
- Workflow Builder – No-code form and workflow engine that connects all work management functionalities into a seamless delivery cycle.
- Advanced Reporting – Reporting and analytics module enables customers to utilize standard reports or create custom reports leveraging all the data captured.
How to access the MarTech® Report
If you want to download the Marketer’s Guide for Enterprise Marketing Work Management Platforms, then you can visit the report homepage here. Alternatively, you can learn more about the MWM topic by checking out the MarTech MWM explainer blog!
See Screendragon’s MWM Solution in Action
Are you interested in learning more about why Screendragon was chosen to feature in this year’s guide? Marketers can see our MWM capabilities in action by scheduling a 30-minute product tour. Find out why Screendragon is a MarTech leader and currently rated 4.8/5 on peer-to-peer network G2!