Screendragon are thrilled to partner with the Association of National Advertisers (ANA) for a fourth year as sponsors of the annual ANA Brand Activation & Creativity Conference on 12-13 September.
Consumer behaviour and evolving expectations are top of mind for marketers attending this year’s creative summit. Consequently, the upcoming virtual event will focus on practical solutions for brands to be more creative, develop better ideas, and drive innovation in 2023 and beyond.
The 2023 Brand Activation & Creativity Agenda
CMOs and senior-level marketers from Dentsu, VMLY&R, Unilever, General Motors, Mondelēz, and more will share insights on their creative processes in 2023. Delegates will hear about how these global brands are finding new ways to inspire through innovative brand activation strategies.
The 2023 agenda is packed with creative inspiration and brand management expertise. On day 1 of the event, Screendragon client VMLY&R Commerce will take to the stage. The ‘Creative Commerce Converts’ will showcase how they combine talent and scale to produce award-winning creative commerce work.
One of Screendragon’s most exciting projects is our long-standing relationship with the International Olympic Committee. Brand governance and partner management are core elements of Screendragon’s workflow solution that can greatly simplify sports licensing management. Hence, we’ll be looking forward to seeing how these themes feature in two sessions dedicated to the sporting world. These workshops are titled ‘Creatively Driving Impact Through Sports’ and ‘Breaking Through the Clutter of Sports Sponsorships’
In the blog section below we’ll introduce our recently launched creative report – The State of Creative Operations 2023. Within a wide-ranging survey we asked marketers and creatives what brands and campaigns inspired them most. Evidently, it was clear that cause driven marketing is resonating more than ever.
Naturally, the topic features prominently in this year’s agenda with five dedicated slots across two days. This includes sessions like ‘Using Social Impact to Innovate Media Practices’, and ‘Jump-starting a Movement to Drive Change and Growth’. Furthermore, we’re interested to see how technology can support companies to ‘Unleash the Power of Purpose in Your Brand’.
What are the top creative trends for brands and agencies?
Increasing workloads, a lack of resources, dissatisfaction with creative tech stacks, and the death of the Monday to Friday commute. These are just some of the themes emanating from Screendragon’s new Creative Operations 2023 report.
It’s not all discontent and decline though, creative teams are still growing amidst a challenging economic climate. In brief, the creative community is overwhelmingly positive about the standard of work and the future of the industry. Would you like to learn more about what is top of mind for brands and creatives? If so, then make sure to get your copy of ‘The State of Creative Operations 2023‘!
Screendragon – Rocket Fuel for Brand Activation & Creativity!
Brand activation is not one singular activity. It involves identifying, planning, collaborating, coordinating, and delivering. This means that before a piece of content arrives at its destination, it has already collected considerable mileage. Screendragon makes this journey quicker, easier, more economical, and adaptable!
Global brands and international agencies have transformed brand management processes and creative operations using Screendragon. Our brand activation solution tunes up marketing processes, transforms creative production and helps you get to market faster. If you’d like to see how our software works, then schedule a 30 minute demo with our team today.
Join the Conversation
Screendragon will be exhibiting as a virtual sponsor at the Brand Activation & Creativity Conference on 12-13 September. If you’ve registered for the event, then make sure you visit our profile in the ANA event app. The Screendragon team will be on hand to chat about marketing work management and to show you our brand activation solution! Those who are interested in joining the event can still do so via this link. Additionally, you can follow the online conversation through the hashtag #ANAActivate.