Screendragon to sponsor ProcureCon Marketing 2024 in London

Screendragon is excited to participate in the 2024 ProcureCon Marketing Europe conference, hosted by Worldwide Business Research, on June 4-5. Procurement leaders from across Europe will gather in the Queen Elizabeth Conference Centre to ‘Learn, Connect, Benchmark, and Evaluate.’ the latest marketing procurement strategies.  

Furthermore, we are thrilled to reveal that Flock Associates, a strategic business consulting partner, will join the Screendragon team to co-host a roundtable discussion titled ‘Integrate and Automate Agency Management: How to kill the pain of Excel and outdated processes – Best practices from global brand organisations.’

Introducing ProcureCon Marketing Europe

As the world’s largest procurement marketing event, ProcureCon Marketing is the prime venue to meet procurement marketing leaders from top advertiser brands. More than 200 delegates and 80 speakers will assemble in the City of Westminster to rule over the latest trends and practices in marketing operations such as:

  • Marketing procurement strategies to navigate today’s ongoing cost pressures.
  • Crafting dynamic and sustainable supplier partnerships.
  • KPIs that focus on delivering exceptional value instead of cost savings.

Who is attending ProcureCon Marketing?

Speakers from Bayer, Danone, L’Oreal, Reckitt, The Kraft Heinz Company, Vodafone, and Zalando will take the stage in the Queen Elizabeth Conference Centre. Supplier collaboration, the emergence of AI, scalable operations, and data driven decision-making are all on the agenda for these industry leaders.

In addition to a glittering array of speakers, the delegate list at ProcureCon will feature names like ABInBev, Barclays, Diageo, Heineken, HSBC, Nestle, and Vodafone!

Screendragon + Flock = Integrated and Automated Agency Operations

On day 1 of ProcureCon Marketing, Screendragon will host a roundtable titled ‘Integrate and Automate Agency Management: How to kill the pain of Excel and outdated processes – Best practices from global brand organisations.’

Marketers operate in a world increasingly shaped by digital advancements, where technology has transformed how we work. However, many marketing teams still depend on spreadsheets to manage their agency partners and projects. Screendragon’s Chief Commercial Officer, Fergus Ashe, will be joined by Flock Associates Executive Chairman, Simon Francis, to discuss why this is the case and how it can be resolved. Speak with two solution experts and executives that have seen the good (and the very bad) when it comes to agency operations!

Maximising ROI for Marketing with Screendragon

By leveraging intelligent automation, Screendragon seamlessly connects your entire marketing ecosystem. This integration allows marketing teams to work efficiently without waste or duplication, emphasising compliance and speed to market. Consequently, both marketing and finance teams gain complete visibility to track budget spending, quickly identifying any disparities across agency suppliers. Additionally, it enhances visibility, enabling the reuse and adaptation of content.

With more than 20 years’ experience supporting the most innovative brands and agencies, we are proud of our track record. Connect with the Screendragon team at ProcureCon Marketing Europe to learn how we transformed marketing operations for Mars, Kellogg’s, Novartis, Keurig Dr Pepper, TBWA, and McCann Worldgroup. Alternatively, you can book a personalised introduction to the Screendragon solution by scheduling a 30-minute demo slot here!

Follow ProcureCon Marketing Europe

If you’re interested in learning more about the event then you can view the agenda for day 1, and also day 2 here.  Additionally, you can keep track of online coverage by following the #ProcureConMarketing thread. Lastly, follow ProcureCon Europe on LinkedIn or Twitter / X to get the latest event news!

Screendragon heading stateside for Creative Operations New York 2024

Screendragon are excited to return to Creative Operations New York as event sponsors this week. It’s been a while since the Screendragon team have exhibited stateside so we’re looking forward to connecting with our clients, partners, and followers in the big apple!

The theme for Henry Stewart Events’ 2024 conference is ‘The Power of Change’ – a fitting title for Screendragon’s year after securing milestone investment in Q1 and revealing ambitious growth plans and further expansion into the United States. Find out how Screendragon can be your tool for transformation by joining us in the New York Hilton Midtown Hotel on 16th May.

Who is attending?

Almost every kind of creative leader will be joining the East Coast’s leading conference dedicated to creative operations. This includes heads of creative operations, creative services, creative production, and creative resourcing. However, it’s not just creative titles that will be in attendance for Creative Operations New York 2024. Creative doyens will join heads of marketing, marketing operations, and consultants for a powerful meeting of agency, in-house, and marketing minds.

Many of the top global brands, international media companies, and in-house agencies will also be in attendance. Some of those appearing on-stage include brands like Wayfair, Paramount, Uber, and agencies such as Oliver, VML, and 72&Sunny.

A Transformational Creative Operations Solution

Global brands, international advertising networks, and growing independent agencies use Screendragon to support their creative and marketing operations. Our creative operations management solution will tune up creative processes, transform production, and help you get to market faster.

Would you prefer to see Screendragon in action? You can book a 30-minute or 60-minute online product demo, at a time that suits you, with one of our creative operations specialists. Alternatively, you can ask us a question or by emailing sales@screendragon.com!

What does Creative Operations in 2024 look like?

During Q1, Screendragon had the pleasure of interviewing Jo Philips, Head of Creative Services at Hallmark, for an exciting discussion about creative operations at an iconic international brand.

The conversation between Jo and Fergus Ashe proved to be the most popular Screendragon webinar to date. The duo spoke about current trends in the industry, the creative tech stack at Hallmark, remote working policies at a global brand, creative brainstorming, and much more. Thankfully, the webinar is now available to watch on-demand if you were not able to join us on the day!

Meet the Screendragon Team

Our Chief Commercial Officer, Fergus Ashe, will be demonstrating our creative operations management software throughout the day on 6th Avenue. You can schedule a time to meet Fergus via email or through booking a demo online and noting ‘Creative Ops New York’ when prompted for additional information.

Screendragon’s agency operations expert, Greg Hides, will also attend the New York Hilton Midtown Hotel. If you’d like to see how Greg helps global brands and ambitious independent agencies transform their workflow then make sure to pop by Screendragon’s booth to see our tool in action!