Driving marketing automation across Africa for ABSA Bank

5 min read

Screendragon are delighted to reveal our latest exceptional global financial services client. With a history dating back to the early 1900s,  ABSA Bank is one of the oldest and largest financial services providers in Africa. Headquartered in Johannesburg, the South-African based financial services group has offices in eight African countries providing financial services to more than a dozen African markets.

The ABSA marketing team will use Screendragon’s marketing workflow automation to streamline operations and connect marketing processes across their business units. ABSA’s motto is “forging a new way of getting things done, driven by bravery and passion, with the readiness to realise the possibilities on our continent and beyond.”

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