Screendragon to sponsor ANA In-house Agency Conference 2023
Screendragon are delighted to announce that we will sponsor the ANA In-house Agency Conference 2023. This is the fourth consecutive year that Screendragon has partnered with the Association of National Advertisers for the biggest in-house agency conference of the year.
What is the ANA In-house Agency Conference?
The ANA In-house Agency Conference is the only in-house advertising conference focused exclusively on client side marketers. The 2023 summit takes place on 12th to 14th June and is a hybrid affair with the main event being held in balmy Orlando. In brief, this year’s event will cover a wide range of in-house capabilities. This includes brand strategy, media planning and buying, performance marketing, client management, and AI.
Screendragon will be exhibiting as a virtual sponsor so make sure to check out our display in the ANA event app. The Screendragon team will be on hand to chat and to showcase our in-house agency solution. Lastly, both in-person and virtual tickets are still available on the ANA website. So, why not join the #ANAInHouse conversation for 2023?
The 2023 ANA In-house Agency Conference
In Screendragon’s upcoming The State of Creative Operations 2023 report, we reveal that creative workloads are continually growing. According to Bill Duggan, Group EVP at the ANA, this is the foundation for much of the 2023 conference agenda. Bill says “The workload of in-house agencies continues to increase. And what are in-house agencies doing? Everything!”. Consequently, creative teams and in-house agencies need to do more with less – hurray!
The 2023 agenda will cover many technical items that are top of mind for in-house agencies. These topics include resource management practices, measuring ROI and value, evaluating MarTech stacks, and employing AI in creative operations. However, the event will not be solely focused on conversations about technology. Delegates will also be invited to join sessions covering change management, partnerships, and in-house agency leadership. On that note, we’re looking forward to hearing from brands such as PepsiCo, Frito-Lay, The Walt Disney Company, and CVS Health at this year’s show!
Screendragon’s In-house Agency Management Solution
In-house agencies use Screendragon to streamline creative operations and get to market faster (and easier!). For example, our creative services project management solution helps creative teams speed up review cycles, optimize resources, and manage budgets. Furthermore, Screendragon’s award-winning workflow automation ensures the right people are introduced to the creative cycle at the right time.
With 20 years’ experience in the industry, Screendragon is an in-house agency specialist. Global brands like Hallmark, Keurig Dr Pepper, and Kellogg’s are among Screendragon’s esteemed list of clients. What’s more, international agency networks like McCann WorldGroup and TBWA also rely on Screendragon to maximise performance and productivity.
See Screendragon in action!
If you’d like to see how Screendragon’s in-house agency management solution works, then you can book a 30 minute introduction slot today.