Screendragon is proud to sponsor the 2024 ANA Measurement & Analytics Conference, taking place from September 16-18 in Chicago (and Virtual). As one of the premier events in the marketing and data analytics space, the conference brings together some of the most innovative minds in the industry. With a focus on the latest advancements in marketing measurement, data analytics, and AI-powered insights, the event is an essential gathering for those looking to refine their data strategies and improve marketing ROI.
Leveraging Analytics for Better-Decision Making
The 2024 ANA Measurement & Analytics Conference will focus on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. This year’s focus on AI, cross-channel analytics, and outcome-driven insights provides a comprehensive look at how data can improve marketing performance. Screendragon’s sponsorship highlights its commitment to supporting brands in remaining competitive in a rapidly changing environment by incorporating advanced technology into their marketing processes.
The Agenda
Key sessions at the event will dive deep into the future of marketing measurement, including:
- Firstly, The Role of AI in Marketing Analytics: AI is revolutionizing the way brands process data and gain insights into consumer behavior. In this session, delegates will explore how AI can help marketers predict trends and optimize campaigns in real time.
- Marketers continue to face challenges in measuring performance consistently across digital, social, and traditional channels. Furthermore, attendees will learn best practices for ensuring comprehensive measurement strategies.
- Tying marketing data directly to business outcomes to empower brands make more informed decisions that impact their bottom line. Moreover, this approach emphasizes the importance of outcome-driven analytics.
Who is Attending?
The conference is expected to draw an impressive lineup of attendees, including key decision-makers from some of the world’s largest brands and agencies. Notably, marketing leaders from Procter & Gamble, Coca-Cola, Johnson & Johnson, Google, and top advertising firms such as Ogilvy, Publicis Groupe, and Wunderman Thompson will be in attendance. These leaders, in particular, are focused on advancing their data capabilities and exploring the latest measurement techniques. They are also identifying new strategies to optimize their marketing investments. Consequently, the diverse representation of global brands and agencies presents a valuable opportunity for networking and knowledge sharing.
Screendragon’s Impact on Marketing Effectiveness
Screendragon is transforming the way marketing teams operate by offering a robust, flexible platform that streamlines workflows, automates processes, and enhances overall productivity. Fortune 500 companies and global agencies rely on Screendragon to optimize their marketing operations, reduce costs, and improve time-to-market while maintaining compliance. By sponsoring the 2024 ANA Measurement & Analytics Conference, Screendragon is reaffirming its commitment to providing brands with the tools they need to thrive in a data-driven world.
Speak with Screendragon at the ANA Measurement & Analytics Conference
Join us at the ANA Measurement & Analytics Conference, where data meets innovation, and explore how Screendragon can help you unlock the full potential of your marketing strategy. Be sure to visit Screendragon’s virtual booth in the Grip app to meet team members and learn how our platform can help navigate the complexities of modern marketing.