Beer Academies, Crafty Contingencies, and AI Powered Recruiting – Unstuck in July!

Unstuck-Highlights-July

Summer is in full swing which means we’re often reaching  for a cold beverage these days. Fittingly, two of our Unstuck guests during July are finding different ways to quench our thirst! We spoke to two food and beverage disruptors that are providing different and innovative services in Chicago while experiencing huge growth. One of these is a gifted musician and the other is a former MLS player with Chicago Fire. These kinds of talented individuals are on the radar of our third guest on the podcast who is building a talent management software by utilizing AI. Here is a quick summary of another great month of discussion on the Unstuck podcast!


‘Liberating Liquor’

EP21 – Dan Abel – Co-Founder & CEO at Pilot Project Brewing

Dan Abel is a natural born creative. Having parked his professional music career, he’s now tuning up innovative and unconventional brands in the fermented malt beverage industry (aka beer!). Passionate about originality and imagination, Dan’s beer academy Pilot Project Brewing is an incubator for some of the quirkiest and coolest new drinks brands in Chicago. Breaking down barriers and supporting creativity is the essence of Pilot Project Brewing and Dan’s vision. In his own words “When you lower barriers of entry, you start organically sourcing ideas across an innovative and diverse spectrum.”. More than 450 brands have applied to participate, and Dan is proud of the diversity represented within the organization. More than a third of the enterprises in the incubator are female led and around half are minority owned brands.

Staying loyal to his musical past, Dan describes the workings of Pilot Project Brewing as ‘a bit like American Idol’. Applicants make a pitch and if it lands then they can take advantage of excellent brewing facilities, a scalable infrastructure, and clear routes to market. The first brand they helped launch was Luna Bay in 2018 and they’ve successfully brought thirteen more brands to market since! Dan’s ambition for Pilot Project Brewing going forward is that they create sustainability for these businesses rather than just being a top of funnel lead generator. Hear about Dan’s plans and how Pilot Project Brewing is rapidly outgrowing itself by listening to the full episode below!

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‘Unseen Talent’

EP22 – Joel Wright – Co-Founder & CEO at Sinecure.ai

Joel Wright is an exceptional MarTech entrepreneur that is now using AI to transform the ability to find talent. Before launching his talent management software Sinecure, Joel found huge success with #Hashoff – a social influencer software. He co-founded #Hashoff in 2014 believing there was a better way to advertise rather than bombard people with largely irrelevant messages. #Hashoff connected an eco-system of freelancers with hungry brands that were looking to create new and fresh content. Joel and his team were ahead of the game creating technologies for influencer marketing in 2014 and he thinks they may have even been ‘ a bit early’. #Hashoff found it difficult to raise venture capital as they were seen as an AdTech platform in a saturated market. But Joel insisted they were not just an AdTech vendor, they were the trailblazing CaaS providers – content as a service. #Hashoff took off and Joel led the company from inception to a successful exit!

In addition to being a pioneering CaaS technology, #Hashoff was also a hugely effective recruitment tool. Joel used his knowledge of recruiting and talent management to build his AI powered Sinecure platform. The software uses machine learning to build perfect profiles for candidates and create a perfect match between people and companies. Sinecure builds intelligence around successful workers across the globe to identify traits and skills that makeup a great employee. Usually, companies and recruiters rely on self-reporting data (e.g., LinkedIn) to evaluate applicants and prospects but Sinecure provides a greater understanding of the candidates that companies should be pursuing. Listen below to find out how this provides a smarter, faster, and more predictable recruitment outcome for clients!

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‘A Crafty Contingency’

EP23 – Chris Ritter – Co-Founder & COO at Crafty / Former MLS Player

Chris Ritter fulfilled a childhood dream when he signed for the Chicago Fire in the MLS. He didn’t have a clear pathway to follow in reaching the major league, so he had to work doubly hard to be noticed and stand out from the crowd. He chose to study at Northwestern which has a great soccer tradition and this decision put him on the radar of Chicago scouts. His performances quickly attracted attention as he picked up several individual and team accolades. This led to the Chicago Fire taking a chance on Chris in 2014 and the rest is history! Well, not really. There were some good times ahead but Chris career in the MLS was not exactly how he imagined it to be. The coaches didn’t seem to have the same faith in Chris’ ability as he did, and he found it difficult to make his mark at Chicago Fire. After just two seasons, Chris made the brave decision to put his professional soccer career on hold to pursue a new path in business.

Never afraid to take on a challenge, Chris was presented with an opportunity to co-found his own company with friends from Northwestern. They noticed that companies were investing more in employee experience, so they offered to provide popular snacks and drinks for companies in the Chicago area. They created a company called Crafty and began filling the fridges and canteens across offices in the city. In a short period of time, Chris had gone from manning a midfield to driving a delivery truck “I was seen by my family and friends as a professional soccer player and next thing you know I’m driving a truck on Lower Wacker Drive in Chicago!” Everything seemed to be rosy for Chris and Crafty until a horrible new ‘c’ word entered our vocabulary in 2020 and offices became empty overnight. The future of work and Crafty’s prospects became very unclear. Like any good sports professional, Chris and Crafty responded to the challenge and they reinvented themselves as a food technology platform. They’re now scalable, growing rapidly, and recently earned $10mn in Series A funding! Check out their story below to hear about one of the great pandemic pivots.

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Reimagining resourcing and retail experience with Uxus

Uxus is an end-to-end consultancy that is reimagining consumer experiences through world class design services. For more than 15 years, Uxus have transformed customer journeys in retail, hospitality, and digital experience. Headquartered in Amsterdam, they also have offices in London and New York.

The Uxus studio will use Screendragon‘s estimate builder to automatically forecast future revenues and resourcing needs. This is while linking activity to their core financial systems. Visit Uxus’ Instagram to get a taste of their inspiring designs and experience!

G2 awards Screendragon – Explainer Blog

G2 - Momentum Leader - Summer 2022

Welcome to our G2 explainer blog for Screendragon. There have been several G2 achievements and accolades received over the last couple of years, so we felt it was time we summarized our accomplishments and recent awards!

Read on to see what solution areas our product has performed highly in, how we achieved our rankings and awards, and what this means in simple terms.

INDEX

1 – Latest News (July 2022)

2 – Introduction to G2

2a – Who are G2?
2b – What vendors feature on G2?
2c – How are vendors ranked on G2?

3 – G2 Awards & Badges

3a – G2 High Performer Categories
3b – G2 Badges of Excellence
3c – G2 Top 50

4 – G2 Comparison Report

5 – See why Screendragon outperform the competition


1 – Latest News (July 2022)

Screendragon is on the move! You will have noticed that our expert support team, wonderful user experience, and ease of doing business have delivered a bunch of awards in recent times. In G2’s Summer Release the performance of our product is the big story. Our powerful work management software has been named a market leader in G2’s Momentum Grid® for four product areas!

Work Management

With 116 vendors featuring on G2’s work management category this is a highly competitive market. Screendragon is flying up the ranks though and is moving towards the leadership position. Our Momentum Grid® leader award represents the trajectory of our award winning software!

Resource Management

Managing people and time is a fundamental aspect of work management and Screendragon has always stood out in this area. In addition to our leadership position in the Momentum Grid®, Screendragon is a the highest performer in the Resource Management Grid® leader and ranks ahead of all our competitors!

Marketing Resource Management

Screendragon has been a leader in the marketing and creative space for more than 15 years. Our resource management capabilities are perfectly suited for these organisations. Our performance in the marketing resource management is further proof that we should be the go-to work management software for marketing teams!


2. Introduction to G2

2a. Who are G2?

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G2 is a peer review website that scores software products and vendors based on reviews gathered via the G2 user online community, in addition to data aggregated from online sources and social networks. Buyers trust G2 as vendor reviews are unfiltered, unbiased, and every review and reviewer is validated by G2.

2b. What vendors feature on G2?

Any vendor can feature on G2 but only the leading players in the industry feature in G2 grids, reports, and awards. Screendragon features in several highly competitive solution categories on G2; Work Management, Resource Management, Marketing Resource Management, Digital Asset Management, Online Proofing, and Professional Services Automation. Some of these categories have over 100 vendors competing so it’s important to stand out from the crowd!

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Image: G2 vendor comparison table featuring Screendragon, Adobe Workfront, Wrike, Mavenlink, and Clarizen. I think it’s fair to say that Screendragon simplifies everything!

2c. How are vendors ranked on G2?

G2 use a comprehensive list of scoring methodologies across usability, satisfaction, relationship, implementation, and product suite. Those vendors that score highly in these categories can obtain high performer awards (see 2a) and badges of excellence (see 2b). G2’s market presence ranking is not influenced by review performance and is based on criterion such as employee headcount, social presence among others.

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Above: G2 Professional Services Automation Enterprise Grid® – Screendragon are the highest performer (furthest to the right)!

3. G2 Awards & Badges

3a. G2 High Performer Categories

Screendragon are proud to have received High Performer awards in all of the following categories. Our website does not exaggerate when we proclaim to be an ‘end-to-end’ work management and creative operations solution!

Work Management (Momentum Grid® Leader)

G2’s work management category focus on gains in productivity, collaboration, resource optimization, and remote work management. Screendragon’s automated workflows, AI assisted resourcing and forecasting, and advanced budget management help companies to increase productivity, reduce costs and improve speed-to-market! Our functionality spans in-depth workflow customization, with intelligent form structures and tasks, to a robust reporting module and easy to use administrative tools.

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Marketing Resource Management (Momentum Grid® Leader)

Screendragon’s resource management module is fully integrated with our marketing project management software so marketing leaders get a complete up-to-date helicopter view of what their team is working on and what the timelines are. Screendragon’s heatmap capacity view offers managers insight into opportunities for new work and constraints for upcoming projects.

Resource Management (Grid® Leader)

G2 describes resource management as ‘software that tracks, schedules, and optimizes human and material resources required for project management’. Screendragon’s resource management functionalities are wide-ranging and help teams from a variety of backgrounds meet their goals. Screendragon’s resourcing capabilities that prove most popular are the real time resource calendar, drag ‘n’ drop scheduling, AI assisted talent profile utilization, and pipeline and capacity planning.

Screendragon is recognized by G2 as a leader in Resource Management. If you’d like to see why our customers rate us so highly in resource management then why not schedule a 30-minute tour of our software?

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Professional Services Automation (#1 for Enterprise)

We’re proud to have received awards for our capabilities in work management, marketing resource management, and resource management, but our performance in the professional services automation category is taking pride of place right now.

Among our professional services customers are a host of global agency networks such as McCann World Group, Landor & Fitch, Arc Worldwide and Interbrand as well as many fast growing small agencies . Agencies use Screendragon’s cloud-based agency management solution to create new ways to increase collaboration, productivity and compliance while decreasing silos, duplication of efforts and costs. Screendragon is ranked #1 among Professional Services Automation vendors in the enterprise space!

Digital Asset Management

While Screendragon may not have all the features of a traditional DAM vendor, it does possess all of the key capabilities that most customers need to store, share, tag and organize digital assets. It’s powerful DAM functionality is used by clients to create brand libraries, use meta tagging, build training knowledge bases, and share content with colleagues and partners.


3b. G2 Badges of Excellence

While G2 ‘High Performer’ awards focus on product performance and accomplishment, badges of excellence are awarded for top class service and implementation. You have read why our product is so highly rated, it’s now time to see why our team is world class!

Best Meets Requirements / Easiest to do Business With

Screendragon offers a vast array of capabilities (see our High Performer awards) which means we tick all the boxes for most buyers. While Screendragon is a flexible product with powerful configuration capabilities, we never expect prospects or clients to work things out for themselves. Each client is assigned a solution expert whose primary role is to listen to the client’s needs and ensure that Screendragon fits perfectly for your business.

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Best Usability

Screendragon is a wide-ranging work management tool with a lengthy list of features, but our best-in-class development team keep user experience and customer success at the heart of everything we do. This means that Screendragon is a tool that can be learned and used effectively by anyone (not just project managers!) as it is simple in design while being sophisticated in performance.

Our latest award for ‘Best Usability’ is based on Screendragon’s performance in customer satisfaction, meeting requirements, and user adoption. We believe this badge is proof that there’s a big difference between making a simple product versus making a product simple!

Best Support

Screendragon is a unique player in the work and creative management segment as most of our staff are customer service focused. We have a dedicated team of project managers, business consultants, and configuration specialists that work with clients on a regular basis to maximize the value of Screendragon and optimize its performance. If you ever encounter a roadblock within the system (and we’d like to think you won’t!) you will not have to wait in line or go through red tape to reach our support team. We are on hand when you need us.

Best Relationship

At Screendragon, we put immense value on customer support (see our award above!). When clients choose to work with Screendragon it is the beginning of a prosperous relationship for both parties, in contrast to the seductive sell and swerve philosophy of some companies. Our greatest asset in Screendragon is our people and this resonates strongly in client feedback. We go to the nth degree to make sure our solution works brilliantly for your company, and as a result, our clients tend to put great trust and value in our service.

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Easiest Setup

Adoption rates are greatly affected by onboarding time and user experience. As outlined in our awards for ‘Best Support’ and ‘Easiest to do Business With’ we guarantee a smooth transition for new clients. Our implementation competencies are not exclusive to our highly acclaimed solutions experts though, our product is built to be fit for purpose which means adoption time is quick and implementation is pain-free. Our user-friendly UI and agile software are very intuitive, so it never takes long to start seeing the benefits of the system!

Easiest Admin

Screendragon has been built from the ground up to be configurable and cater for different ways of working that exist between businesses. Practically every aspect of the platform can be managed using web-based admin tools. This flexibility and intuitiveness will excite project managers and admins as much as CMOs and creatives!

Users Love Us & Most Likely To Recommend

Based on everything we said above, it might be clearer why more and more companies are choosing Screendragon to manage their work and creative operations. Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming operations at Fortune 500 companies and Global Agencies and our clients love us for it!

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4. G2 Vendor Comparison Report

We have effused Screendragon’s capabilities in our awards and badges summary above – but how do we stack up against the competition? Our G2 comparison report compares the top players in the industry across key product and service indicators. You can download it for free below!

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5. See why Screendragon outperform the competition

We hope you’ve seen enough to justify learning more about Screendragon. If you want to see why our product scores so highly on G2 and other review websites then why not see the real thing in action? You can schedule a short product introduction with one of our solution experts below. Tell us what you’re interested in seeing or what you need and we’ll show you how Screendragon is a perfect fit!

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Unstuck in June: The Dark Side of Professional Sport, Hereditary Hustling, and Shelling It Out

Unstuck Highlights - June

The Unstuck podcast rolled in to its fifth month with three compelling characters telling tales of triumph and despair. They may be celebrated businesspeople now but none of our guests enjoyed a straight line to success. These entrepreneurs hurdled many challenges – some business related and others profoundly personal. From the Stanley Cup to oyster farming in the Hamptons, we covered our widest range of topics to date. Our host Clive Sirkin delved deep into the personal lives of our guests. Here’s a quick summary of another riveting month on the pod!

‘Healing Together’ with Daniel Carcillo

Former NHL Player / CEO & Founder at Wesana Health

It’s not every day we get to chat to a major league player on the pod never mind a two-time Stanley Cup champion. Nicknamed ‘Car Bomb’ due to his combat role in the NHL, Daniel Carcillo had to fight brutal adversaries both on the rink and off it. He was just 15 when he moved away from home to pursue his goal of being a professional hockey player. Having left a small farming town in Ontario the life of an apprentice player hit hard as he spent half his teenage years on buses travelling to play against older, street-smart players. Daniel struggled in what he called a ‘cult-like’ environment and he suffered severe physical and emotional abuse. This experience set the tone for a difficult adulthood. Daniel’s dream life in the NHL was often more akin to a nightmare.

Battling depression and a concussion related brain injury, Daniel turned to alcohol and substances to dim the pain. His mental health deteriorated when he retired from hockey. Thankfully, Daniel searched for treatment which led him to the path he is on today. A friend recommended natural medicine in the form of psilocybin which had an immediate and forceful impact on Daniel’s mental state. For the first time in years, Daniel felt ‘normal’ and the depression began to cease. He is now on a mission to tell people about natural medicine through his company Wesana Health. Hear more about this incredible story of hockey, hopelessness and healing below.

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‘Nag ‘n’ Hustle’ with Chad Bronstein

CEO & Founder at Fyllo

Chad Bronstein was a ‘nag’ as a kid and that’s why his father knew he’d do well in life. Ultra-entrepreneurial in his youth, Chad was always open to opportunities for extra pocket money. He earned his first pay checks washing cars and repairing Nintendos. He owes his strong work ethic to his parents who he said were ‘hustlers’ but with ‘values’.  

While Chad was always destined to be an entrepreneur, he carved out an incredible impressive career in the corporate world as a champion salesman. In his first professional job he regularly trounced targets and became the #1 salesperson in the company. During his time at this firm a mentor advised him to pursue a sales role in AdTech where his skills would flourish even further. A job in CitySearch followed and Chad quickly became the #1 sales guy again peaking at 700% of target. This opened the opportunity to join Bankrate where Chad excelled again but had to work even harder to become the #1 performer. Gaining invaluable expertise and connections, Chad’s experience in the sales world also thought him to be resilient and how to respond to rejection. These are qualities which still benefit him today.

Chad eventually followed his entrepreneurial north star and created his own company – Fyllo. In his own words he is ‘meant to be doing what I’m doing now’. His values for leadership revolve around treating everyone with respect and getting buy in from every employee. Listen below to hear more about Chad’s experience and how he’s faring as CEO!

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‘The Hatchery’ with Jeff Ragovin

Host with 1 Billion + in Exits / Chief Commercial Officer at Fyllo

Whether you meet him in the boardroom or on a boat, Jeff Ragovin is ready for the next big catch. Fanatical about fishing and the ocean, Jeff’s latest project is an environmentally friendly hatchery that produces 20 million clams and oysters per year.

This isn’t the first time that Jeff’s passion for food and his work have acquiesced. In 2017, Jeff set up Digital Fork – an invite only and exclusive dining experience. It brings together senior level marketers and execs from the world’s top brands to eat, network, and share ideas in confidence. The scheme proved incredibly popular and there have been 55 dinners since its inception with more than 800 guests.

A decade prior to Digital Fork, Jeff laid the foundations for an incredible exit story when he co-founded Buddy Media. The concept was simple – Jeff and his team wanted to help brands create unique and engaging Facebook experiences. Through messaging and content tools, brands were able to take advantage of this new craze. Facebook took off and so did Buddy Media which earned $100m in funding over five years. This culminated in an acquisition by Salesforce for $800mn in 2012. Jeff opted to stay with Salesforce to continue the Buddy Media story before eventually departing the company in 2016. If you want to hear more about this incredible story of AdTech success, then tune in to the full episode below!

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Lighting up Agency Operations at The Old Shanghai Firecracker Factory

Old Shanghai Firecracker Factory

We’re thrilled to announce The Old Shanghai Firecracker Factory has chosen Screendragon’s agency management software to streamline their operations in 2022 and beyond! The Johannesburg based agency has a glittering list of customers such as BMW, Mini, Dell, and FlySafair – and they will use Screendragon to service key clients, manage jobs and costing, and collaborate on work.

The Old Shanghai Firecracker Factory Logos

The Old Shanghai Firecracker Factory joins a growing list of Screendragon clients in Africa and we’re delighted to have them on-board! You can see some of their great work here.

MarTech, Marketing Doctors & Agency Execs – May was Marketing Month on Unstuck!

May was Marketing Month on the Unstuck podcast as we heard from advertising agency leaders, a marketing doctor, and two MarTech entrepreneurs.

Agencies represent an important element of Screendragon’s customer base and the Unstuck listenership, so we were delighted to have agency leaders from Leo Burnett and Wieden & Kennedy on the pod. On the MarTech front, we heard about how two different technologies are helping marketing teams use social media posts to transform online ads and how quizzes and surveys power zero party data collection. In one of our most interesting discussions to date, we also learned about how studying hip hop lyrics can shape your marketing strategy – you need to listen to believe!


‘The Danger of Staying Still’ with Emma Montgomery’

Our opening guest in May was our first from down under as we spoke to Emma Montgomery, the amiable CEO of Leo Burnett Australia. Emma’s experience in the agency world isn’t limited to the Australian market as she held senior roles for both Leo Burnett and TBWA on the west and east coasts of the US. She’s now back in her home city of Sydney leading Leo Burnett’s award-winning Australian operation.

Emma’s journey in marketing and advertising was far from straightforward. With a degree in Politics and History, Emma wanted to pursue a career in social policy until she hit a major obstacle when she failed the Australian public service exam. Linear thinking wasn’t Emma’s strength, she was driven by curiosity around behavioral science and critical thinking which led her to a career guidance meeting and a sliding doors moment that changed her life. Hanging on the wall of the office was a job poster for a researcher position at Leo Burnett – Emma applied, got the job, and the rest is history. Listen below to hear about Emma’s life in advertising and why ‘getting stuck isn’t always a bad thing!

Unstuck podcast Emma Montgomery

‘Social Re-creation’ with Casey Saran

As part of the Unstuck small company feature, Clive introduced social ads platform Spaceback and their founder and CEO, Casey Saran. Having worked for Weather Underground and Google managing programmatic ads, Casey earned vast experience in the functioning of ad systems and discovered why they often deliver unsatisfactory results. It’s common for marketing teams to create generic online ads that run all year round without much time afforded to performance analysis or content changes. This led Casey to set up a creative automation platform called Spaceback.

In the early days of Spaceback, Casey discovered that social posts performed 5x times better than generic ads and that those who engaged on social media were more likely to click on a retargeting ad. Spaceback offers users the opportunity to easily convert social content and posts into programmatic ads so that online ads are kept fresh and current. Listen to the full episode below to hear how Casey’s team are ‘getting social beyond social’!

Casey Saran Unstuck Podcast

‘Hip-hop Strategies’ with Dr. Marcus Collins

Many guests on Unstuck have told stories about how they ended up working in marketing by accident without studying the discipline or earning a degree. As suggested by his title, Dr Marcus Collins does not fall into this bracket and became our first guest that can be called a Marketing Doctor!

Marcus is the Chief Strategy Officer at Wieden & Kennedy while also lecturing at the University of Michigan School of Business. In this episode, Marcus explains how we was inspired to do his marketing PHD on hip-hop lyrics and why we can learn a lot about marketing vogue by listening closely to the artist’s lyrics. Marketers are always looking for the next big trend and Marcus found that hip-hop artists are often ahead of the curve! When not studying hip-hop, Marcus keeps busy investigating culture and virality and why some ideas cause ‘cultural contagion’ – this is where marketers need to step up and create contagious content!


‘Zero-party Data’ with Tom Coburn

Our penultimate guest of May was Tom Coburn – an entrepreneur that is building future-proof data collection methods for marketers. Labeled as the ‘world’s first zero party data collection platform’, Jebbit are creating new ways to obtain legally compliant marketing data puts user experience front and center.

Tom explains that people need to be happy to share their information with you to meet the ‘zero party’ standard. Through fun quizzes, interesting surveys, and quirky games, Jebbit are engaging web and mobile visitors in a unique way while procuring high quality contact data. In this episode, Tom explains why Jebbit was formed, how their quiz software works, and why the future of data collection is all just fun and games!

Tom Coburn Unstuck Podcast

Next up!

We’re taking a quick break in the first week of June but we’ll be back the following Tuesday with an incredible guest. After winning two Stanley Cups, our guest set up a mental health company after going through personal challenges. Tune in next week to hear his inspiring story!

Welcome Aboard, Hamamatsu!

New Client Screendragon Hamamatsu

Screendragon are delighted to welcome Hamamatsu to our growing list of technology clients. Since 1953, Hamamatsu have been a global leader in the development and manufacturing of light emitting and sensing components.

Hamamatsu will be using Screendragon’s marketing operations management solution to streamline marketing processes and integrate marketing operations. We are proud to partner with a champion of the photonics industry and an innovation leader!

Screendragon Features in Chiefmartec’s 2022 Map

MarTech 2022 screendragon

This week, ChiefMartec released it’s 2022 MarTech Map featuring 9,932 marketing technologies. What began as a list of 150 technologies in 2011 has become a mammoth illustration of nearly 10,000 companies vying for airtime and attention in saturated markets. It’s never been more difficult to know what vendor best meet your requirements, so this is a quick explainer of where Screendragon is situated in the sea of marketing technologies!

Projects and Workflow

Screendragon is categorized in the Projects & Workflow category among 261 other vendors. Our core strengths lie in our project management capabilities wherein smart workflows automatically route projects and tasks to the right people at the right time. This ensures required contributors and approvers are only introduced when needed which avoids time delays and secures optimum use of resources!

Our briefs are built for marketers and creatives, so they’re designed to be easily filled – where only information that is needed is asked for – while always ensuring necessary data and files are collected.

Marketing and agency teams need to be agile so that they can respond quickly to feedback and change requests. An iterative approach enables constant improvement and allows for changing requirements, even at late stages of content production. Without smart workflows, easy markups and quick approvals, unexpected change requests can cause frustration and chaos. Screendragon’s agile software makes it easy to iterate and change course throughout the lifecycle of a project.

Marketers are often under the spotlight for costs and resources too. Screendragon removes the need for many manual tasks while always ensuring people are only called to action when needed. This saves a lot of time, effort, and expense!

Collaboration

The fundamental basis for project management software is to provide a hub for people and teams to come together and get work done. Old school methods of project management such as email and Excel can result in communications being lost in long email threads or missed entirely. Screendragon provides an epicenter for all communication between colleagues, clients, and any other project contributors.

In addition to organizing communication, Screendragon provides a hub for content discussions, markups, and approvals wherein siloes can be broken down and teams can work together effectively and efficiently.

DAM / MRM

Chiefmartec has grouped Digital Asset Management and Marketing Resource Management together, but the author’s view is that these product functions are too vast to be merged into one category.

While Screendragon may not be a native DAM vendor, it integrates robust DAM functionalities. Smart workflows offer the ability to automatically publish approved content in the digital asset library so global marketing teams can easily store, access, and reuse content. Metadata can also be used to categorise content for easy search and reporting.

As defined by Forrester, marketing resource management (MRM) encapsulates most elements of work management “A tool or suite of tools that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment.” Screendragon’s resource management tool is fully integrated within our marketing project management software. Our easy to use interface provides a holistic view of all marketing resources at any moment in time.

Talent Management

Talent is the lifeblood of any organisation and this is even more applicable for a creative industry like marketing. How can you ensure that each team member maximises performance and delivers on their true potential? Without talent management software you’re relying on anecdotal evidence on how a team or individual is performing. 

It’s no secret that people are happier at work when they’re doing well. Screendragon’s marketing resource management incorporates skills based profiling and AI powered job allocation to make sure people are assigned to work and projects that suit their skillset and ability. Talent management technology can also identify skills gaps within the organisation so that freelancers or new hires can be onboarded to fill a role!

What do Screendragon customers think?

We’ve shared a lot of information above on our martech and work management capabilities, but what do our customers think about our software? In our G2 explainer live blog we give readers a summary of our recent awards and reviews by Screendragon customers. You will see why we’re proud of our accomplishments and why customers love us! Alternatively, you can download our G2 comparison report below to see how we stack up against the competition!

Screendragon vs Adobe Workfront vs Smartsheet

Unstuck in April: Start-ups, Selling Chicago & Improv Comedy!

April brought an eclectic mix of guests on the Unstuck podcast as we heard from a startup fanatic, an agency and brand veteran, a public service marketeer, and an improvisational comedy guru! Virtually all our favourite topics were covered as we heard about building businesses from the ground up, managing a global agency network, swapping agency life for brand marketing, creating a brand for a city, and how to use comedy techniques to improve daily life!

If you want to see what happened last month on the podcast, then don’t forget to read through our Unstuck highlights for March. Keep an eye on Screendragon’s social channels for new episode and guest updates and make sure you subscribe in your favourite podcast app!


‘The Process Playbook’

Chris Ronzio, Founder at Trainual

Chris Ronzio is a serial entrepreneur that caught the business bug as early as kindergarten and set up his first successful business at 14 years of age when he built and subsequently sold a video production company.

After selling his video company, Chris tried his hand at several different entrepreneurial ventures which delivered varying degrees of success. In January of 2018, Chris set up Trainual – an employee onboarding and development platform. The company now employs 85 people and supports more than 6,000 small businesses in over 170 countries. Among Trainual’s unique employee retention policies is to offer new hires $5,000 to leave once they’ve completed two weeks in the firm. To date, no one has taken Chris and Trainual up on their offer – listen to the full episode below to find out why!


‘Fun at the Forefront’

Cristina Kenz, Chief Growth and Sustainability Officer at Kraft Heinz

Cristina Kenz is the perfect guest for a company like Screendragon. She has scaled the agency world to lead global networks like Grey and BBDO before fearlessly swapping agency life for senior roles in Pepsi Co, Danone, and now Kraft Heinz.

Her career in marketing and advertising has spanned three continents and four decades but Cristina’s ambition has always remained the same – to be a happy and whole person. This means work needs to be a place of enjoyment for Cristina and this puts teamwork and play at the top of her leadership policy. Tune in below to hear how this marketing and agency veteran is keeping things simple after all these years!


‘Improvised Confidence’

Kelly Leonard, Executive Director at The Second City

Kelly Leonard is a staple of the Chicago comedy scene as a 35-year veteran of famed improv hub, The Second City. Kelly is the author of the amazing ‘Yes, and’ book which intertwines improvisational comedy and a self-help guide. Kelly believes that humans are prone to say no when confronted with choices which results in many opportunities for fun or development being missed. ‘Yes, and’ is a gentle nudge to say ‘yes’ more often and see where that path brings you. Too often we approach the world with ‘humble curiosity’ which can close doors and suppress personalities.

In addition to comedy and writing, The Second City offer coaching and development for teams wherein improv techniques are used to guide people towards unlocking their true talents and abilities. Kelly explains how he uses improv techniques to guide him throughout many facets of his day – even handling busy roads and traffic! Kelly’s episode is a unique opportunity to find new tactics and approaches that can help both your work and daily life.


‘A World-Class City’

Michael Fassnacht, CMO at City of Chicago & CEO, World Business Chicago

Born in Germany but made in Chicago seems an appropriate depiction for Michael Fassnacht, the CMO of the City of Chicago and CEO of World Business Chicago. In both roles, Michael is tasked with telling the story of Chicago and promoting the city on a domestic and international plain.

Having spent many years working in the agency world, Michael is experienced in building brands and delivering business. He’s now using these skills to sell Chicago as a melting pot of educated workers, talent, diversity, and ecological benefits. The city’s business sector is booming after a record year for VC investment – listen below to find out how Michael Fassnacht is packaging a ‘world class city’!.


Want to listen to more episodes of Unstuck? Visit our Unstuck homepage or listen via YouTube, Spotify, Soundcloud, Apple or whatever podcast app you choose!

Viva Screendragon! Viva Creative!

New-Client-Win-Viva-Creative

Screendragon would like to welcome Viva Creative to it’s long list of world-class creative agency clients. Viva Creative specializes in experiential marketing and has produced live events, digital content, and insight driven creative to organizations like Viacom, Under Armour, Marriott, and the MTV VMA awards!

The Viva Creative team will use Screendragon to maximize a robust pool of in-house resources and harness insights that drive efficiencies on projects in their pipeline.