ProcureCon Marketing Connect is a ‘forum for senior-level pre-qualified marketing procurement executives and hand-picked providers’ to brainstorm practical ideas to transform marketing operations. Additionally, it’s a space to efficiently evaluate the leading service offerings in the industry while creating valuable new connections and opportunities. The combined marketing budget for the 2023 attendees is an eye-watering £28.5 billion, so there’s a lot to discuss and weigh-up.
Who is attending?
This exclusive event will see 100 procurement leaders from global corporations and international agencies assemble for the 11th edition of the ProcureCon Marketing meet-up. Among those hosting keynote sessions are iconic brands like Adidas, Bayer, Coca-Cola, Diageo, and John Lewis. Additionally, ProcureCon Marketing Connect will also host trailblazing organisations like Interpublic Group, P&G, Mars, Lego, and more. If you’d like to join the illustrious list of 2023 delegates then you can request an invitation to attend here.
What’s on the agenda?
Among other items, the 2023 agenda will focus on meeting increasing expectations, maximising ROI, and strengthening agency relationships. Naturally these three discussions align closely with Screendragon’s value proposition for marketing teams, being supported through our marketing workflow solution. Here are some of the sessions that we’ll be following closely:
How can you better support your marketing team in delivering on increasing customer expectations for physical and digital connectivity?
What are the critical success factors for identifying where you are getting the best marketing ROI?
Strengthening Agency Relationships – Effective agency appraisals and remuneration: A carrot approach gets better results than a stick approach.
Screendragon: Automation tools can streamline marketing processes so that each stage can be optimized and continually improved. This means marketing teams to boost efficiency by getting more done with less effort and resources. Subsequently, there will be a noticeable improvement in accountability with clear action points and owners. This is guaranteed to deliver more consistency with approved assets and repurposed work. Furthermore, marketing teams can continually track ROI on marketing efforts to ensure time is not wasted in ineffective areas.
Follow ProcureCon Marketing Connect
For those who would like to learn more about this year’s event you can request the agenda by here. Alternatively, you can keep track of online coverage by following the #PCMConnect thread. Lastly, follow ProcureCon Europe on LinkedIn or Twitter / X to get the latest event news.
Transforming marketing operations with Screendragon
Leveraging intelligent automation, Screendragon connects your entire marketing ecosystem. This enables marketing teams to work in a unified way without waste & duplication, focusing on compliance and speed to market. As a result, marketing and finance teams have full visibility necessary to track budget spend. This will easily identify disparity in spend across partners. Furthermore, it can create new levels of visibility where content can be re-used and adapted.
We’re proud to have 20 years’ experience supporting the most innovative brands and agencies. Reach out to the Screendragon team at ProcureCon Marketing Connect to hear how we transformed marketing operations at Mars, Kellogg’s, Novartis, Keurig Dr Pepper, TBWA, and McCann Worldgroup. Alternatively, you can book a personalised introduction to the Screendragon solution by booking a 30-minute slot here!
Screendragon are excited to announce our sponsorship of The MarTech Summit 2023 in London. We’re looking forward to partnering with the BEETc team for the 4th edition of the conference in the heart of London’s business district.
The 2023 MarTech Summit – London Edition
Following on from successful MarTech summits in Berlin, Hong Kong, and Singapore, the London version will take place on 16-17 November in etc.venues 155 Bishopsgate, London. This year’s theme is ‘Innovate. Inspire. Impact: A MarTech Journey’ and more than 250 marketing leaders are signed up for two days of learning, collaboration, and networking.
If you’d like to follow the conversation online you can do so via the #TheMarTechSummit hashtag. Alternatively, it’s not too late to join us by registering for the event!
What’s on the 2023 Agenda?
The MarTech Summit brings together the best minds in marketing from a range of industries through diverse learning formats and engaging events. In view of this, the 2023 event includes case studies, panel discussions, fireside chats, keynotes & Q&As on the latest MarTech trends and topics. In the words of the event host, this year’s schedule “aims to break the old cycle and stimulate innovative ideas”. Consequently, the agenda will revolve around three key discussion points.
The demands on marketers for new and applicable content has never been greater. In this situation, how can marketing teams deliver 360° marketing? Additionally, is it possible to provide unique omnichannel experiences without squeezing resources?
This summit is designed for senior level executives in functions such as MarTech, CX, brand management, marcomms, e-commerce, and marketing operations. Many of the world’s top brands will be in attendance and we’ll be listening closely to speaking sessions hosted by Unilever, Sainsburys, Heineken, Diageo, HSBC, and Lloyds Banking Group. Among the most relevant topics for Screendragon are ‘The MarTech Stack & the Chaos’ i.e., we’re the antidote! ‘How to Improve the Relationship Between Brands & Consumers via Better Data’, and ‘How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready.’
More than half of agencies took on more resources during the last year and 62% expect to grow again in 2023. However, 52% of these agencies still feel under-resourced! These are some of the insights from Screendragon’s latest survey of the creative industry. The State of Creative Operations 2023 consulted 100 creative leaders to paint a picture of the industry today. This included brand marketers, agency creatives, and in-house teams. DDB, Leo Burnett, Vye, TBWA, Weber Shandwick were among those agencies that contributed to the wide-ranging survey.
If you want to see a snapshot of the full report findings, then why not explore our easy-to-digest creative operations 2023 infographic? However, if you’re interested in seeing how the agency demographic is responding to the ever-evolving creative landscape then keep reading. Welcome to The State of Creative Operations 2023 – The Agency View!
I. Location, Location, Location II. More Resources Please! III. Turning to the Gig Economy IV. Old Habits Remain V. Gaps in the Agency Tech Stack
I. Location, location, location
When Screendragon last surveyed the creative industry in 2021, most agency workers were fully remote. Since then, the creative community has largely drifted towards a hybrid working arrangement. In our 2023 report, we can reveal that 62% of agencies are now choosing to mix home working and office trips on a regular basis.
Those who read advertising magazines will have seen that some agencies are pushing their teams to return to the office. According to our survey results, this could prove to be an unpopular move. When we asked agencies whether they’d like to see a full return to the office, only 16% want to go back to the traditional Monday to Friday commute. To put this into perspective, 24% of the agency community would choose a fully remote working arrangement, if allowed.
II. More Resources Please!
During the last year, more than half of those agencies that were surveyed increased in size. Furthermore, 62% expect to take on more creative workers again in 2023. This would seem to portray an agency sector in good shape. However, the rate of growth does not feel sufficient for agencies as 52% of creative teams still feel under-resourced.
So, why do agencies feel overstretched if most are growing year on year? We can possibly explain this sentiment through increasing workloads for agency workers. Following a similar development in our 2021 report, we can reveal that 70% of agencies experienced an increase in workload this year too. If you feel like timelines are tightening, expectations are rising, and that there’s just too much to do – well, you’re not alone!
If workloads are increasing and teams feel under-resourced then naturally agencies will need to source help externally. In our creative operations 2023 report, we revealed that 58% of agencies needed to use freelancers more in 2023. Why did so many teams need to turn to the gig economy? Yes, you guessed it. Predictably, 61% of those that used freelancers more were required to do so to manage workloads.
In addition to capacity issues, agencies also needed to onboard freelancers for ancillary reasons. Of those surveyed, 42% of agencies turned to contractors to fill skills gaps within the organization. After workloads and skills gaps, the next most common reason for embracing the gig economy is to take advantage of cost flexibility and savings! Around one fifth of our agency community felt that the gig economy provided economic benefits beyond the work itself.
Agencies need to be at the front line when it comes to trends, innovation, and evolution. However, many firms are lagging when it comes to modern creative processes and technologies. When we researched the creative community, we discovered nearly half, 44% to be exact, of agencies still use email to manage briefs. However, email is more advanced than the 16% who still communicate briefs verbally and don’t transmit any record of their plan!
The briefing process isn’t the only agency activity that is somewhat antiquated. We also learned that half of our agency respondents are using Excel to manage and track estimates and costs (Psst, you know you can use software to manage these things now, right?).
V. Gaps in the Tech Stack
Based on what you’ve read about increasing workloads and old-fashioned methods, you may not be surprised to learn that many agencies feel their creative tech stack is inadequate. While most of our agency community (73%) use project management software, less than half are employing solutions for resourcing (34%), time tracking (47%), online proofing (27%), and creative automation (13%). Furthermore, only 16% of agencies revealed they were very satisfied with their current tech stack.
As a result, most agencies are in the market for new solutions in 2023. Our survey results show that 91% are currently looking to purchase new technology to support creative work. The most popular tools for creative buyers entering the market are Workflow Management Software, followed by Project Management, and then Resource Management. Interestingly, nearly half of those agencies using project management software are looking for a new provider (Hint: we know an agency specialist vendor that has won awards for project management, workflow automation, and resource management).
VI. Get the 2023 Report
Want to read more insights from our creative community? See how a combination of leaders from brands, agencies, and in-house agencies produced a thorough state of the nation in our 2023 creative operations report!
CPG pacesetters like Nestle, Mondelez, Unilever, Mars, and Kellogg’s are among a list of distinguished industry innovators joining the event. Omnichannel experiences, advanced marketing analytics, and optimised collaboration are top of the agenda at this year’s Connect event. In view of this, we’re excited to join sessions like ‘Building Your Digital Ecosystem’, and ‘Building Collaborative Relationships’. Naturally, artificial intelligence will feature prominently as marketers embrace AI. The concept will be interlaced with marketing work management through ‘AI’s Impact on Workforce Needs’.
Screendragon’s Role in the Food & Beverage Industry
Screendragon is a marketing workflow management software platform specialised for the needs of brands and agencies. We partner with global CPG organisations including Mars, Kellogg’s, and Keurig Dr Pepper. Our software helps food and beverage organisations create more efficiency, agility, and automation in their brand planning and content development processes.
Moreover, Screendragon integrates with leading DAM and PIM systems. As a result, we can provide the collaborative muscle necessary to support internal and external teams collaborating on product data and assets across digital shelf, experience planning, shopper, promotions, and other marketing workflows. Lastly, Screendragon is a CPG sector specialist with 20+ years’ experience in best practices for marketing workflow excellence.
How does Screendragon help Food & Beverage companies?
Red Antler builds brands for startups that are changing how the world works
Screendragon will help Red Antler simplify and streamline their agency operations in 2023 and beyond. Red Antler will benefit from our award-winning workflow solution that transforms new business planning, scopes and estimates, creative proofing and collaboration and more!
Welcome to Screendragon’s live explainer blog for peer-to-peer review website G2. We have collected several G2 achievements and awards since our first posting in 2021. Therefore we’d like to summarise our recent success and use this blog to keep tabs on our progress. You may have stumbled upon this article by researching work management solutions. Screendragon are a work management software vendor – but what does this really mean? The G2 categories and our relevant listings on the website will help explain our solution and break down the work management concept.
Work management is at the core of the Screendragon solution but this incorporates project management, resource management, agency management, proofing and approvals, assetmanagement and more. In addition to product performance, G2 also evaluate quality of services and client relations. This takes into account implementation, relationship management, usability, ease of business, and ease of admin.
Keep reading to see what solution and service areas Screendragon has performed in, how we achieved our rankings and awards, and what this means in simple terms. We begin our explainer blog with a summary of Screendragon’s performance in G2’s most recent release – Fall 2023.
TABLE OF CONTENTS
1 – Latest News (Fall 2023 Release)
2 – Introduction to G2
2a – Who are G2?
2b – What vendors feature on G2?
2c – How do G2 rank vendors?
3 – G2 Awards & Badges
3a – G2 High Performer Categories
3b – G2 Badges of Excellence
3c – G2 Top 50
4 – G2 Comparison Report
5 – How Screendragon outperform the competition
1 – Latest News (🍂 Fall 2023)
Another quarter is coming to an end which means the latest G2 release is ready to unpack. In the G2 Summer release in June, Screendragon earned a batch of hard-earned awards and badges. On this occasion, the G2 Fall edition has gathered more fabulous foliage for Screendragon to sweep up. Following on from our success last quarter, we have secured a G2 Leader badge and two Momentum Leader awards. This is in addition to a much-coveted Users Most Likely to Recommend honor, and a set of accolades for the Screendragon product and our celebrated client management team.
Screendragon’s latest awards in the G2 Fall release include:
Leader – Resource Management
Momentum Leader – MRM
Momentum Leader – DAM
Users Most Likely to Recommend– Work Management
High Performer – Professional Services Automation
Badges of Excellence – Product Performance (Best Meets Requirements, Easiest Setup, Easiest Admin, Easiest to Use)
Badges of Excellence – Support (Easiest to do Business With, Best Relationship, Best Support)
1. Leader – Resource Management
Screendragon was the proud holder of the exclusive Users Most Likely to Recommend award for Resource Management in the first G2 release of 2023. This time around, Screendragon has earned a prestigious Leader badge for the category. With a score of 4.8 / 5, Screendragon is now among the top 3 scoring resource management platforms on G2.
Continuing the trend of recent G2 releases, Screendragon continues to move upwards in the Marketing Resource Management charts. With Screendragon moving in to the top 6 MRM vendors based on scoring, we have earned a Momentum Leader badge! This means that Screendragon is among the fastest upwardly moving vendors in the category.
Why are more companies choosing Screendragon to manage their marketing resources? Screendragon helps brands and agencies schedule marketing projects, identify the optimum resource for a job, easily track time and progress, and ensure workloads and utilization are also managed efficiently.
3. Momentum Leader – DAM (Digital Asset Management)
Although Screendragon is not a thoroughbred DAM vendor, our capabilities in the area have earned recognition in the G2 Fall release. Screendragon’s exhaustive feature set includes a dedicated functionality for asset management. This includes the ability to store, share, tag, and organise digital assets.
Positive online reviews from Screendragon clients have noted the ability to create brand libraries, apply meta tags, and build knowledge bases for onboarding and training. What’s more, Screendragon offers the ability to easily share content securely with colleagues and partners without leaving the application. If you’re looking for DAM software in 2023 that has no additional capabilities, then Screendragon is probably not for you. However, if you need an end-to-end work management solution that includes fundamental DAM capabilities then Screendragon is the answer.
4. Users Most Likely to Recommend – Work Management
Work management is Screendragon’s primary category on G2. With 115 vendors listed in the classification, work management is one of the most competitive markets to participate in. As a result, we are very proud to be awarded the exclusive Users Most Likely to Recommend honour for the listing. Only one vendor can possess the ‘Users Most Likely to Recommend’ for each category so we’re thankful for our clients help in securing this prize.
Screendragon’s current Net Promoter Score (NPS) is 9.5 / 10. This means we are co holders of the highest NPS score for work management vendors on G2! If you want to see why so many G2 users recommend Screendragon then check out our G2 profile.
In addition to our award for work management, we have also won a High Performer badge for Professional Services Automation. Screendragon’s score of 4.8 / 5 is the highest among top vendors in the PSA category.
Screendragon is a product-led company where innovation is at the heart of our ethos and operations. With more than 15 years of development built-in, the Screendragon product has evolved to become one of the most feature rich and effective solutions on the market.
In the G2 Fall release, the Screendragon product upheld its status as a front-runner. Among the product capabilities that were recognized were feature set, implementation efficacy, ease of setup, usability, and system administration. This resulted in four badges being obtained by our distinguished product. They were Best Meets Requirements, Easiest Setup, Easiest Admin, and Easiest to Use.
7 – Badges of Excellence – Support
Finally, we need to acknowledge our great co-workers. When you read through Screendragon reviews online you will quickly observe a consistent thread. Our product has earned several awards for performance, but it’s the Screendragon team that is most acknowledged in our online reviews.
Our dedicated team of work management consultants guide clients through every stage of the relationship. From implementation to post sales support, the Screendragon team will make sure the solution delivers on its promise and that you continually benefit from its use. Our loyal client base has noted our dedication to client services with Fall awards for Best Support and Easiest to do Business With!
If you’d like to learn more about Screendragon’s presence on G2, then keep reading. Our explainer blog below summarises all achievements to date for the Screendragon product and team on G2!
2. Introduction to G2
2a. Who are G2?
G2 is a peer review website that scores software products and vendors based on customer reviews. G2 collects reviews through its online community and vendors scores include data collected from online sources and social networks too. Before submitting a review, G2 users need to validate their role and relationship with the vendor in question. Additionally, G2 does not edit or filter reviews. Buyers trust G2 as customers i.e. users determine a vendor’s ranking.
2b. What vendors feature on G2?
Any vendor can feature on G2 but only the leading players in the industry feature in G2 grids, reports, and awards. Screendragon features in several highly competitive solution categories on G2. These include Work Management, Resource Management, Marketing Resource Management, Digital Asset Management, Online Proofing, and Professional Services Automation. Some of these categories have over 100 vendors competing so it’s important to stand out from the crowd!
2c. How do G2 rank vendors?
G2 use a comprehensive list of scoring methodologies to evaluate vendors. They measure usability, satisfaction, relationship, implementation, and product performance. As a result. vendors that score highly in these categories can obtain high performer awards (see 2a) and badges of excellence (see 2b). The market ranking includes criterion such as employee headcount and social following.
3. G2 Awards & Badges
3a. G2 High Performer Categories
Screendragon are proud to have earned High Performer awards in all of the following categories. Our website does not exaggerate when we proclaim to be an ‘end-to-end’ work management and creative operations solution!
Work Management (Momentum Grid® Leader)
G2’s work management evaluation focuses on productivity gains, collaboration, resource optimization, and remote work management. Screendragon’s automated workflows, AI assisted resourcing and forecasting, and advanced budget management hit the spot. These capabilities help companies increase productivity, reduce costs and improve speed-to-market! Our core functionality spans in-depth workflow customization with intelligent form structures and tasks. This is also supported by a robust reporting module and easy to use administrative tools.
With 116 vendors featuring on G2’s work management category this is a highly competitive market. However, Screendragon is flying up the ranks and we’re moving towards the leadership position. In light of our recent achievements, our Momentum Grid® leader award highlights the trajectory of our award winning software!
Screendragon’s resource management module is fully integrated with our marketing project management software. Consequently, we can provide leaders with a live helicopter view of what their team is working on and what the timelines are. Screendragon’s heatmap capacity view offers managers insight into opportunities for new work and constraints for upcoming projects.
Screendragon has been a leader in the marketing and creative space for more than 15 years. This means our resource management tool is perfectly suited for creative teams. Our performance in the marketing resource management is further proof that we are the go-to work management software for marketing teams!
Resource Management (Grid® Leader)
G2 describes resource management as ‘software that tracks, schedules, and optimizes human and material resources required for project management’. Accordingly, Screendragon’s resource management capabilities are wide-ranging and help teams from a variety of backgrounds. Screendragon’s most popular resourcing features are drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent profile utilization, and pipeline and capacity planning.
Managing people and time is the foundation for work management and Screendragon has always stood out in this area. In addition to our leader position in the Momentum Grid®, Screendragon is the highest performer in the Resource Management Grid®! If you’d like to see why our customers rate us so highly in resource management then why not schedule a 30-minute tour of our software?
Professional Services Automation (Users Most Likely to Recommend)
We’re proud to have received awards for our product offering in work management, marketing resource management, and resource management. However, it is our performance in the professional services automation category that is taking pride of place.
While Screendragon may not have all the features of a traditional DAM vendor, it does possess many of the key qualities that most customers need. This includes the ability to store, share, tag and organize digital assets. Screendragon’s asset management is used by clients to create brand libraries, apply meta tags, build training knowledge bases, and share content with colleagues and partners.
3b. G2 Badges of Excellence
While G2 ‘High Performer’ awards focus on product performance, G2 badges are awarded for top class service and support. So, you have read why our product is so highly rated. It’s now time to see why our team is also world class!
Best Meets Requirements / Easiest to do Business With
Screendragon offers a vast array of capabilities (see our High Performer awards) which means we tick the boxes for most buyers. While Screendragon is a flexible product with powerful configuration capabilities, we never expect clients to work things out for themselves. Every client is assigned a solution expert whose primary role is to listen to your needs and ensure that Screendragon fits perfectly for your business.
Screendragon is a powerful work management tool with a lengthy list of features. Nonetheless, our brilliant development team keep user experience and customer success at the heart of everything we do. This means that Screendragon is a tool that can be learned and used by anyone (not just project managers!). It is simple in design while being sophisticated in performance.
Our latest award for ‘Best Usability’ is based on Screendragon’s performance in customer satisfaction, meeting requirements, and user adoption. Subsequently, this badge is proof that there’s a big difference between making a simple product versus making a product simple!
Screendragon is a unique player in the work and creative management segment as most of our staff are customer service focused. We have a dedicated team of project managers, business consultants, and configuration specialists. Our project managers work with clients on a regular basis to maximize the value of Screendragon and optimize its performance. If you ever encounter a roadblock within the system (and we’d like to think you won’t!) you will not have to wait in line or go through red tape to get hands on support. We are always there when you need us.
At Screendragon, we put immense value on customer support (see our award above!). When clients choose to work with Screendragon it is the beginning of a prosperous relationship for both parties. This contrasts to the seductive sell and swerve philosophy of many companies. Our greatest asset is our people and this resonates strongly in client feedback. We go to the nth degree to make sure our solution works brilliantly for your company. As a result, our clients tend to put great trust and value in our service.
Adoption rates are greatly affected by onboarding time and user experience. As outlined in our awards for ‘Best Support’ and ‘Easiest to do Business With’ we guarantee a smooth transition for new clients. Our implementation competencies are not exclusive to our highly acclaimed solutions experts though. Screendragon’s product is built to be fit for purpose which means adoption time is quick and implementation is pain-free. Our user-friendly UI and agile software are very intuitive, so it never takes long to start seeing the benefits of the system!
Screendragon has been built from the ground up to be configurable and cater for different ways of working that exist. Practically every aspect of the platform can be managed using web-based admin tools. This flexibility and intuitiveness will excite project managers and admins as much as CMOs and creatives!
Users Love Us & Most Likely To Recommend
Based on everything we said above, it might become clear why more and more companies are choosing Screendragon to manage their work and creative operations. Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming operations at Fortune 500 companies and Global Agencies and our clients love us for it!
Screendragon has held the exclusive ‘Most Likely to Recommend’ for both Professional Services Automation and Resource Management. This has culminated with Screendragon earning a joint highest NPS score of 9.5 / 10. Thank you to our wonderful clients that have recommended Screendragon so abundantly!
4. G2 Vendor Comparison Report
We have effused Screendragon’s capabilities in our awards and badges summary above – but how do we stack up against the competition? Our G2 comparison report compares the top players in the industry across key product and service indicators. You can download it for free below!
5. See why Screendragon outperform the competition
We hope you’ve seen enough to justify learning more about Screendragon. If you want to see why our product scores so highly on G2 and other review websites then why not see the real thing in action? You can schedule a short product introduction with one of our solution experts below. Feel free to tell us what you’d like to see or what you need to know and we’ll show you why Screendragon is a perfect fit!
Consumer behaviour and evolving expectations are top of mind for marketers attending this year’s creative summit. Consequently, the upcoming virtual event will focus on practical solutions for brands to be more creative, develop better ideas, and drive innovation in 2023 and beyond.
The 2023 Brand Activation & Creativity Agenda
CMOs and senior-level marketers from Dentsu, VMLY&R, Unilever, General Motors, Mondelēz, and more will share insights on their creative processes in 2023. Delegates will hear about how these global brands are finding new ways to inspire through innovative brand activation strategies.
The 2023 agenda is packed with creative inspiration and brand management expertise. On day 1 of the event, Screendragon client VMLY&R Commerce will take to the stage. The ‘Creative Commerce Converts’ will showcase how they combine talent and scale to produce award-winning creative commerce work.
One of Screendragon’s most exciting projects is our long-standing relationship with the International Olympic Committee. Brand governance and partner management are core elements of Screendragon’s workflow solution that can greatly simplify sports licensing management. Hence, we’ll be looking forward to seeing how these themes feature in two sessions dedicated to the sporting world. These workshops are titled ‘Creatively Driving Impact Through Sports’ and ‘Breaking Through the Clutter of Sports Sponsorships’
Naturally, the topic features prominently in this year’s agenda with five dedicated slots across two days. This includes sessions like ‘Using Social Impact to Innovate Media Practices’, and ‘Jump-starting a Movement to Drive Change and Growth’. Furthermore, we’re interested to see how technology can support companies to ‘Unleash the Power of Purpose in Your Brand’.
What are the top creative trends for brands and agencies?
Increasing workloads, a lack of resources, dissatisfaction with creative tech stacks, and the death of the Monday to Friday commute. These are just some of the themes emanating from Screendragon’s new Creative Operations 2023 report.
It’s not all discontent and decline though, creative teams are still growing amidst a challenging economic climate. In brief, the creative community is overwhelmingly positive about the standard of work and the future of the industry. Would you like to learn more about what is top of mind for brands and creatives? If so, then make sure to get your copy of ‘The State of Creative Operations 2023‘!
Screendragon – Rocket Fuel for Brand Activation & Creativity!
Brand activation is not one singular activity. It involves identifying, planning, collaborating, coordinating, and delivering. This means that before a piece of content arrives at its destination, it has already collected considerable mileage. Screendragon makes this journey quicker, easier, more economical, and adaptable!
Global brands and international agencies have transformed brand management processes and creative operations using Screendragon. Our brand activation solution tunes up marketing processes, transforms creative production and helps you get to market faster. If you’d like to see how our software works, then schedule a 30 minute demo with our team today.
Join the Conversation
Screendragon will be exhibiting as a virtual sponsor at the Brand Activation & Creativity Conference on 12-13 September. If you’ve registered for the event, then make sure you visit our profile in the ANA event app. The Screendragon team will be on hand to chat about marketing work management and to show you our brand activation solution! Those who are interested in joining the event can still do so via this link. Additionally, you can follow the online conversation through the hashtag #ANAActivate.
If you want to see the full results from the report then you can download a copy of The State of Creative Operations here. In the meantime, here is our infographic that highlights the main takeaways from this year’s survey and analysis. We hope you enjoy the 2023 creative industry in numbers!
In Screendragon’s recent creative operations survey, we discovered that a large portion of marketers are still not utilizing technology to support their work. The State of Creative Operations 2023 report revealed that less than half of marketers currently have a workflow management system in place. Additionally, only 30% are using resource management to manage their people and time.
The findings above may explain why 70% of marketers are in the market this year for a tool that supports marketing operations. Rather than having a separate tool for managing projects, workflows, resources, and files, why not look for an all-encompassing Marketing Work Management solution?
What is Marketing Work Management?
Work management is a well-established concept and business practice, but marketing work management (MWM) is a relatively new term. With recent research by Gartner® and a new report from MarTech, the MWM category is likely to become more prominent in 2023 and beyond. The principles underlying MWM are comparable to traditional work management practices. As expected, the MWM philosophy focuses on optimising work processes for marketing and creative departments.
Gartner defines the MWM market as “platforms that provide marketing operations leaders with visibility into project work performed across the department”. It continues with a brief description of the MWM functionality “these platforms offer capabilities such as request management, project communication and collaboration, automated workflows, project templates, digital asset approval, project views, resource allocation and capacity planning.”
Who are MarTech®?
The MarTech® brand is owned by Third Door Media who also host the renowned MarTech® Conference. In addition to the MarTech Conference, Third Door Media regularly produce intelligence reports for marketers. Popular research topics include performance marketing, attribution modelling, SEO, email marketing, and of course, work management.
So, what exactly does a marketer’s guide include? Readers will be introduced to the MWM category and the foundations of work management. Within the guide you will also be reminded of core project management methodologies and the underlying principles behind them.
Furthermore, you can get a sneak preview of what vendors are currently leading the MWM market offering. Screendragon, Adobe Workfront, Asana, Smartsheet, and Wrike all feature prominently in the 2023 guide. Third Door Media have worked closely with these vendors to create descriptive solution overviews and a helpful vendor comparison table for today’s buyers.
A Comparison Table Highlighting Core Capabilities of MWM Vendors
Screendragon’s Feature in MarTech® Report
Within the MarTech® guide, you will get a view into what Screendragon can offer for MWM buyers. In addition to vendor comparisons like the table above, the guide will break down the solution offering for each vendor under the following headings:
Permissions and Organizational Structure
If you want to read Screendragon’s solution overview in full then we recommend downloading the 2023 MarTech® guide. Here’s a sneak preview of Screendragon’s MWM offering from the Vendor Profile section:
Strategy and Planning – Marketing strategic and budget planning project management, including task, timeline, and budget tracking capabilities (including Gantt, List and Kanban views).
Workflow Management – Content development workflows, including dynamic routing of assets, digital proofing, and approvals.
Resource Management – Resource planning and capacity management, including scheduling, time sheeting and PTO.
Asset Management – Digital asset libraries, including storing and sharing developed content with internal and external teams and third-party systems.
Workflow Builder – No-code form and workflow engine that connects all work management functionalities into a seamless delivery cycle.
Advanced Reporting – Reporting and analytics module enables customers to utilize standard reports or create custom reports leveraging all the data captured.
Are you interested in learning more about why Screendragon was chosen to feature in this year’s guide? Marketers can see our MWM capabilities in action by scheduling a 30-minute product tour. Find out why Screendragon is a MarTech leader and currently rated 4.8/5 on peer-to-peer network G2!
The original audit of the creative operations industry is back! After a break last year, The State of Creative Operations 2023 returns with a wide-ranging survey of the creative landscape. So, what can readers expect from this year’s edition? Here’s a quick summary of the key topics and trends observed from surveying 101 creative leaders across a diverse spectrum of roles.
Economic Impact and Outlook
When Screendragon last surveyed the community in 2021, the economy was the main concern for creatives. As a result of the pandemic, many creative teams had downsized, and marketing budgets were slashed. Survival was the aim of the game and everything else seemed secondary.
In our 2023 report, we’ll find out whether creative operations are still being significantly impacted by macro-economic forces. This will include insights on whether creative teams are expanding or contracting. Additionally, we will find out if marketing budgets have recovered since our last audit in 2021.
The 2023 Creative Tech Stack
Managing a tech stack and maximising technology’s impact is a huge part of the modern marketer’s role. In the 2023 MarTech map, there were more than 11,000 vendors offering marketing solutions. With so many tools on offer, how can creatives choose which technologies to implement?
The State of Creative Operations will reveal what’s inside the creative tech stack in 2023. This means readers can see what technologies are being utilised today, and which ones are still being left on the side. As a result, you may be surprised at some of the gaps in the toolkit!
Have we enough resources?
In the section above, we introduced our analysis and breakdown of the creative tech stack. However, the most important ingredient in a successful creative operation is not technology (what?). Of course, it’s the people who produce the magic and they need to be supported to do so. This year’s survey will find out if creative teams have enough resources to be successful. Furthermore, creatives will tell us whether they’re on top of workloads or struggling to keep up.
To buy, or not to buy?
If you’ve downloaded our report by now, you will have learned about what makes up the creative tech stack. Furthermore, you can now see whether creative teams are sufficiently resourced. The natural next step is to see what the market looks like in 2023.
This year’s report includes a breakdown of the tools that creative teams are looking for today. As noted previously, there are evident gaps in the creative tech stack. We’ll find out which technologies are being replaced and which tools are being evaluated for the first time.
AI in Creative Operations
Artificial intelligence has firmly become part of the creative lexicon since our last edition of The State of Creative Operations in 2021. Previously a futuristic notion, AI is now a leading item in marketing discussions. But are creatives practicing AI or is it just a lonely PowerPoint slide from January’s marketing plan?
Our creative operations report will determine whether AI is now a habitual activity or still a work in progress. See how many creative teams are using ChatGPT, dynamic creative optimization, AI generative imagery, and AI powered Resource Management!
What makes a great creative operation?
Lastly, it wouldn’t be a Screendragon creative operations report without recognizing some of the great work in the industry. The State of Creative Operations 2023 will reveal the companies that received most nominations for doing creative operations well. Additionally, we will also list the top 5 ads of 2022/2023 as voted by our creative community. It’s not often that we mention Ben Affleck in Screendragon communications so there’s a first for everything!
Meanwhile, if you’d like to learn more about Screendragon’s creative operations management solution then visit screendragon.com. You will be able to book a 30-minute tour of our software at a time that suits you!