Screendragon recognised as Leader in G2 Spring 2024 Release – Explainer Blog

Welcome to Screendragon’s explainer blog for peer-to-peer review website G2. Throughout this article we will aim to explain G2’s software solution categories, product performance metrics, and customer support accolades. In G2’s latest release, Spring 2024, more awards have sprung for the Screendragon team including a bright and shining Leader award for Resource Management!

You may have stumbled upon this article by researching work management solutions. Of course, Screendragon are a work management software vendor – but what does this really mean? and what other G2 categories are relevant to managing projects, people, and processes? Screendragon’s G2 listings and features will help explain our wide-ranging solution and outline our place in the market.

Work management is at the core of the Screendragon solution but this incorporates project management, resource management, agency management, proofing and approvals, asset management, and more. In addition to product performance, G2 also evaluate quality of services and client relations. This takes into account implementation, relationship management, usability, ease of business, and ease of administration.

Do these topics sound relevant to you? If so, keep reading to see what solution and service areas Screendragon has featured in, how we achieved our rankings and awards, and what this means in simple terms. We begin our explainer blog with a summary of Screendragon’s performance in G2’s most recent release – Spring 2024.

TABLE OF CONTENTS

1 – Latest News (🌻 Spring 2024 Release)

2 – Introduction to G2

2a – Who are G2?

2b – What vendors feature on G2?

2c – How do G2 rank vendors?

3 – G2 Awards & Badges

3a – G2 High Performer Categories

3b – G2 Badges of Excellence

3c – G2 Top 50

4 – G2 Comparison Report

5 – How Screendragon outperform the competition


1 – Latest News: 🌻 Spring 2024

Another quarter is coming to an end which means the latest G2 release is ready to unpack. In the last G2 release in December, Screendragon earned a batch of hard-earned awards and badges. On this occasion, the G2 Spring edition has sprouted more trophies for Screendragon to care for in April. Following on from our success last quarter, we have secured a G2 Leader badge and two High Performer awards. This is in addition to two much-coveted Users Most Likely to Recommend honors, and a set of accolades for the Screendragon product and our celebrated client management team.

Screendragon’s latest awards in the G2 Spring release include:

  1. Leader – Resource Management
  2. High Performer – MRM
  3. High Performer – DAM
  4. Users Most Likely to Recommend – Work Management
  5. Users Most Likely to Recommend – Professional Services Automation
  6. Badges of Excellence – Product Performance (Best Meets Requirements, Easiest Setup, Easiest Admin, Easiest to Use)
  7. Badges of Excellence – Support (Easiest to do Business With, Best Relationship, Best Support)

1. Leader: Resource Management

Screendragon was the proud holder of the exclusive Users Most Likely to Recommend award for Resource Management in the previous G2 release. This time around, Screendragon has earned a prestigious Leader badge for the category! With a score of 4.8 / 5, Screendragon is now among the top 3 scoring resource management platforms on G2.

As a creative operations software provider, we are acutely aware of the importance of utilizing time and talent. Considering this, we’re proud to see how many agencies and creative teams have turned to Screendragon for managing their most precious resources. If you’re one of the 40% of creatives in the market for resource management this year (see our popular Creative Operations Industry Report!), then make sure to book a demo with a resource management leader.

2. High Performer: MRM (Marketing Resource Management)

Continuing the trend of recent G2 releases, Screendragon continues to move upwards in the Marketing Resource Management charts. With Screendragon moving in to the top 6 MRM vendors based on scoring, we have earned a High Performer badge! This means that Screendragon is among the highest rated MRM vendors on the platform.

Why are more companies choosing Screendragon to manage their marketing resources? Screendragon helps brands and agencies schedule marketing projects, identify the optimum resource for a job, easily track time and progress, and ensure workloads and utilization are also managed efficiently.

3. High Performer: DAM (Digital Asset Management)

Although Screendragon is not a thoroughbred DAM vendor, our capabilities in the area have earned recognition in the G2 Spring 2024 release. Screendragon’s exhaustive feature set includes a dedicated functionality for asset management. This includes the ability to store, share, tag, and organise digital assets. Moreover, Screendragon outperformed many native DAM vendors in the Spring release to earn a High Performer badge for the category.

Positive online reviews from Screendragon clients have noted the ability to create brand libraries, apply meta tags, and build knowledge bases for onboarding and training. What’s more, Screendragon offers the ability to easily share content securely with colleagues and partners without leaving the application. If you’re looking for DAM software in 2024 that has no additional capabilities, then Screendragon is probably not for you. However, if you need an end-to-end work management solution that includes fundamental DAM capabilities then Screendragon is the answer.

Work management is Screendragon’s primary category on G2. With 115 vendors listed in the classification, work management is one of the most competitive markets to participate in. As a result, we are very proud to be awarded the exclusive Users Most Likely to Recommend honour for the listing. Only one vendor can possess the ‘Users Most Likely to Recommend’ for each category so we’re thankful for our clients help in securing this prize.

Screendragon’s current Net Promoter Score (NPS) is 9.5 / 10. This means we are co holders of the highest NPS score for work management vendors on G2! If you want to see why so many G2 users recommend Screendragon then check out our G2 profile.

In addition to our award for work management, we have also won a High Performer badge for Professional Services Automation. Screendragon’s score of 4.8 / 5 is the highest among top vendors in the PSA category.

Screendragon is an established favourite among agencies and consultants for our agency management capabilities. For more than 15 years, Screendragon has transformed agency operations at international networks, pioneering independent agencies, and boutique consultancies. Here’s a solution sheet explaining the high level benefits that agencies can expect from Screendragon.

Screendragon is a product-led company where innovation is at the heart of our ethos and operations. With more than 15 years of development built-in, the Screendragon product has evolved to become one of the most feature rich and effective solutions on the market.

In the G2 Spring release, the Screendragon product upheld its status as a front-runner. Among the product capabilities that were recognized were feature set, implementation efficacy, ease of setup, usability, and system administration. This resulted in four badges being obtained by our distinguished product. They were Best Meets Requirements, Easiest Setup, Easiest Admin, and Easiest to Use.

Finally, we need to acknowledge our great co-workers. When you read through Screendragon reviews online you will quickly observe a consistent thread. Our product has earned several awards for performance, but it’s the Screendragon team that is most acknowledged in our online reviews.

Our dedicated team of work management consultants guide clients through every stage of the relationship. From implementation to post sales support, the Screendragon team will make sure the solution delivers on its promise and that you continually benefit from its use. Our loyal client base has noted our dedication to client services with Spring 2024 awards for Best Support and Easiest to do Business With!

If you’d like to learn more about Screendragon’s performance on G2, then keep reading. Our explainer blog below summarises all G2 achievements to date for our product and team!


2. Introduction to G2

2a. Who are G2?

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G2 is a peer review website that scores software products and vendors based on customer reviews. G2 collects reviews through its online community and vendors scores include data collected from online sources and social networks too. Before submitting a review, G2 users need to validate their role and relationship with the vendor in question. Additionally, G2 does not edit or filter reviews. Buyers trust G2 as customers i.e. users determine a vendor’s ranking.

2b. What vendors feature on G2?

Any vendor can feature on G2 but only the leading players in the industry feature in G2 grids, reports, and awards. Screendragon features in several highly competitive solution categories on G2. These include Work Management, Resource Management, Marketing Resource Management, Digital Asset Management, Online Proofing, and Professional Services Automation. Some of these categories have over 100 vendors competing so it’s important to stand out from the crowd!

Image: G2 vendor comparison table featuring Screendragon, Adobe Workfront, Wrike, Kantata, and Smartsheet. As you can see from the table, Screendragon simplifies everything!

2c. How do G2 rank vendors?

G2 use a comprehensive list of scoring methodologies to evaluate vendors. They measure usability, satisfaction, relationship, implementation, and product performance. As a result. vendors that score highly in these categories can obtain high performer awards (see 2a) and badges of excellence (see 2b). The market ranking includes criterion such as employee headcount and social following.

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Above: Example of a G2 Professional Services Automation Enterprise Grid® – The X axis charts vendors based on scores achieved for product performance and client services.

3. G2 Awards & Badges

3a. G2 High Performer Categories

Screendragon are proud to have earned High Performer awards in all of the following categories. Our website does not exaggerate when we proclaim to be an ‘end-to-end’ work management and creative operations solution!

Work Management (Momentum Grid® Leader)

G2’s work management evaluation focuses on productivity gains, collaboration, resource optimization, and remote work management. Screendragon’s automated workflows, AI assisted resourcing and forecasting, and advanced budget management hit the spot. These capabilities help companies increase productivity, reduce costs and improve speed-to-market! Our core functionality spans in-depth workflow customization with intelligent form structures and tasks. This is also supported by a robust reporting module and easy to use administrative tools.

With 116 vendors featuring on G2’s work management category this is a highly competitive market. However, Screendragon is flying up the ranks and we’re moving towards the leadership position. In light of our recent achievements, our Momentum Grid® leader award highlights the trajectory of our award winning software!

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Marketing Resource Management (Momentum Grid® Leader)

Screendragon’s resource management module is fully integrated with our marketing project management software. Consequently, we can provide leaders with a live helicopter view of what their team is working on and what the timelines are. Screendragon’s heatmap capacity view offers managers insight into opportunities for new work and constraints for upcoming projects.

Screendragon has been a leader in the marketing and creative space for more than 15 years. This means our resource management tool is perfectly suited for creative teams. Our performance in the marketing resource management is further proof that we are the go-to work management software for marketing teams!

Resource Management (Grid® Leader)

G2 describes resource management as ‘software that tracks, schedules, and optimizes human and material resources required for project management’. Accordingly, Screendragon’s resource management capabilities are wide-ranging and help teams from a variety of backgrounds. Screendragon’s most popular resourcing features are drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent profile utilization, and pipeline and capacity planning.

Managing people and time is the foundation for work management and Screendragon has always stood out in this area. In addition to our leader position in the Momentum Grid®, Screendragon is the highest performer in the Resource Management Grid®! If you’d like to see why our customers rate us so highly in resource management then why not schedule a 30-minute tour of our software?

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Professional Services Automation (Users Most Likely to Recommend)

We’re proud to have received awards for our product offering in work management, marketing resource management, and resource management. However, it is our performance in the professional services automation category that is taking pride of place.

Among our professional services customers are a host of global agency networks such as McCann World Group, Landor & Fitch, Arc Worldwide and Interbrand as well as many fast growing small agencies . Agencies use Screendragon’s agency management solution to create new ways to increase collaboration, productivity and compliance. They can do this while removing silos, duplication of efforts and costs. Screendragon is ranked #1 among Professional Services Automation vendors in the enterprise space!

Digital Asset Management

While Screendragon may not have all the features of a traditional DAM vendor, it does possess many of the key qualities that most customers need. This includes the ability to store, share, tag and organize digital assets. Screendragon’s asset management is used by clients to create brand libraries, apply meta tags, build training knowledge bases, and share content with colleagues and partners.


3b. G2 Badges of Excellence

While G2 ‘High Performer’ awards focus on product performance, G2 badges are awarded for top class service and support. So, you have read why our product is so highly rated. It’s now time to see why our team is also world class!

Best Meets Requirements / Easiest to do Business With

Screendragon offers a vast array of capabilities (see our High Performer awards) which means we tick the boxes for most buyers. While Screendragon is a flexible product with powerful configuration capabilities, we never expect clients to work things out for themselves. Every client is assigned a solution expert whose primary role is to listen to your needs and ensure that Screendragon fits perfectly for your business.

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Best Usability

Screendragon is a powerful work management tool with a lengthy list of features. Nonetheless, our brilliant development team keep user experience and customer success at the heart of everything we do. This means that Screendragon is a tool that can be learned and used by anyone (not just project managers!). It is simple in design while being sophisticated in performance.

Our latest award for ‘Best Usability’ is based on Screendragon’s performance in customer satisfaction, meeting requirements, and user adoption. Subsequently, this badge is proof that there’s a big difference between making a simple product versus making a product simple!

Best Support

Screendragon is a unique player in the work and creative management segment as most of our staff are customer service focused. We have a dedicated team of project managers, business consultants, and configuration specialists. Our project managers work with clients on a regular basis to maximize the value of Screendragon and optimize its performance. If you ever encounter a roadblock within the system (and we’d like to think you won’t!) you will not have to wait in line or go through red tape to get hands on support. We are always there when you need us.

Best Relationship

At Screendragon, we put immense value on customer support (see our award above!). When clients choose to work with Screendragon it is the beginning of a prosperous relationship for both parties. This contrasts to the seductive sell and swerve philosophy of many companies. Our greatest asset is our people and this resonates strongly in client feedback. We go to the nth degree to make sure our solution works brilliantly for your company. As a result, our clients tend to put great trust and value in our service.

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Easiest Setup

Adoption rates are greatly affected by onboarding time and user experience. As outlined in our awards for ‘Best Support’ and ‘Easiest to do Business With’ we guarantee a smooth transition for new clients. Our implementation competencies are not exclusive to our highly acclaimed solutions experts though. Screendragon’s product is built to be fit for purpose which means adoption time is quick and implementation is pain-free. Our user-friendly UI and agile software are very intuitive, so it never takes long to start seeing the benefits of the system!

Easiest Admin

Screendragon has been built from the ground up to be configurable and cater for different ways of working that exist. Practically every aspect of the platform can be managed using web-based admin tools. This flexibility and intuitiveness will excite project managers and admins as much as CMOs and creatives!

Users Love Us & Most Likely To Recommend

Based on everything we said above, it might become clear why more and more companies are choosing Screendragon to manage their work and creative operations. Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming operations at Fortune 500 companies and Global Agencies and our clients love us for it!

Screendragon has held the exclusive ‘Most Likely to Recommend’ for both Professional Services Automation and Resource Management. This has culminated with Screendragon earning a joint highest NPS score of 9.5 / 10. Thank you to our wonderful clients that have recommended Screendragon so abundantly!

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4. G2 Vendor Comparison Report

We have effused Screendragon’s capabilities in our awards and badges summary above – but how do we stack up against the competition? Our G2 comparison report compares the top players in the industry across key product and service indicators. You can download it for free below!


5. See why Screendragon outperform the competition

We hope you’ve seen enough to justify learning more about Screendragon. If you want to see why our product scores so highly on G2 and other review websites then why not see the real thing in action? You can schedule a short product introduction with one of our solution experts below. Feel free to tell us what you’d like to see or what you need to know and we’ll show you why Screendragon is a perfect fit!

The Agency View on Creative Operations Trends in 2023

More than half of agencies took on more resources during the last year and 62% expect to grow again in 2023. However, 52% of these agencies still feel under-resourced! These are some of the insights from Screendragon’s latest survey of the creative industry. The State of Creative Operations 2023 consulted 100 creative leaders to paint a picture of the industry today. This included brand marketers, agency creatives, and in-house teams. DDB, Leo Burnett, Vye, TBWA, Weber Shandwick were among those agencies that contributed to the wide-ranging survey.

If you want to see a snapshot of the full report findings, then why not explore our easy-to-digest creative operations 2023 infographic? However, if you’re interested in seeing how the agency demographic is responding to the ever-evolving creative landscape then keep reading. Welcome to The State of Creative Operations 2023 – The Agency View!

I. Location, Location, Location
II. More Resources Please!
III. Turning to the Gig Economy
IV. Old Habits Remain
V. Gaps in the Agency Tech Stack

I. Location, location, location

When Screendragon last surveyed the creative industry in 2021, most agency workers were fully remote. Since then, the creative community has largely drifted towards a hybrid working arrangement. In our 2023 report, we can reveal that 62% of agencies are now choosing to mix home working and office trips on a regular basis.

Those who read advertising magazines will have seen that some agencies are pushing their teams to return to the office. According to our survey results, this could prove to be an unpopular move. When we asked agencies whether they’d like to see a full return to the office, only 16% want to go back to the traditional Monday to Friday commute. To put this into perspective, 24% of the agency community would choose a fully remote working arrangement, if allowed.

II. More Resources Please!

During the last year, more than half of those agencies that were surveyed increased in size. Furthermore, 62% expect to take on more creative workers again in 2023. This would seem to portray an agency sector in good shape. However, the rate of growth does not feel sufficient for agencies as 52% of creative teams still feel under-resourced.

So, why do agencies feel overstretched if most are growing year on year? We can possibly explain this sentiment through increasing workloads for agency workers. Following a similar development in our 2021 report, we can reveal that 70% of agencies experienced an increase in workload this year too. If you feel like timelines are tightening, expectations are rising, and that there’s just too much to do – well, you’re not alone!

Agency leaders are always looking for smarter ways to manage their team and workloads. If your company needs to find better ways to resource their team that doesn’t limit the ability to capacity plan and create resourcing workflows, then check out this handy guidebook to see the 5 most common questions managers will ask when it comes to resourcing!

III. Turning to the Gig Economy

If workloads are increasing and teams feel under-resourced then naturally agencies will need to source help externally. In our creative operations 2023 report, we revealed that 58% of agencies needed to use freelancers more in 2023. Why did so many teams need to turn to the gig economy? Yes, you guessed it. Predictably, 61% of those that used freelancers more were required to do so to manage workloads.

In addition to capacity issues, agencies also needed to onboard freelancers for ancillary reasons. Of those surveyed, 42% of agencies turned to contractors to fill skills gaps within the organization. After workloads and skills gaps, the next most common reason for embracing the gig economy is to take advantage of cost flexibility and savings! Around one fifth of our agency community felt that the gig economy provided economic benefits beyond the work itself.

If your agency is taking on more freelancers in 2023, then a robust freelancer management system can help control the chaos, speed up onboarding, and make offboarding equally pain-free.

IV. Old Habits Remain

Agencies need to be at the front line when it comes to trends, innovation, and evolution. However, many firms are lagging when it comes to modern creative processes and technologies. When we researched the creative community, we discovered nearly half, 44% to be exact, of agencies still use email to manage briefs. However, email is more advanced than the 16% who still communicate briefs verbally and don’t transmit any record of their plan!

The briefing process isn’t the only agency activity that is somewhat antiquated. We also learned that half of our agency respondents are using Excel to manage and track estimates and costs (Psst, you know you can use software to manage these things now, right?).

V. Gaps in the Tech Stack

Based on what you’ve read about increasing workloads and old-fashioned methods, you may not be surprised to learn that many agencies feel their creative tech stack is inadequate. While most of our agency community (73%) use project management software, less than half are employing solutions for resourcing (34%), time tracking (47%), online proofing (27%), and creative automation (13%). Furthermore, only 16% of agencies revealed they were very satisfied with their current tech stack.

As a result, most agencies are in the market for new solutions in 2023. Our survey results show that 91% are currently looking to purchase new technology to support creative work. The most popular tools for creative buyers entering the market are Workflow Management Software, followed by Project Management, and then Resource Management. Interestingly, nearly half of those agencies using project management software are looking for a new provider (Hint: we know an agency specialist vendor that has won awards for project management, workflow automation, and resource management).

VI. Get the 2023 Report

Want to read more insights from our creative community? See how a combination of leaders from brands, agencies, and in-house agencies produced a thorough state of the nation in our 2023 creative operations report!

A first-class agency operations system for Red Antler

Red Antler, a leading brand company for startups and new ventures, is the latest agency to sign up for Screendragon’s agency management software. The Brooklyn based firm specializes in start-up and scale up brand strategy and operations. However, Red Antler’s client list also features an impressive selection of established companies that are looking to ‘ disrupt the categories they helped create, ensuring continued relevance and leadership.’

Red Antler builds brands for startups that are changing how the world works

Screendragon will help Red Antler simplify and streamline their agency operations in 2023 and beyond. Red Antler will benefit from our award-winning workflow solution that transforms new business planning, scopes and estimates, creative proofing and collaboration and more! 

Five-star Creative Operations Management Software

Five-star Creative Operations Management Software

★  ★  ★  ★ 

Resource Management Leader - Summer 2023

With 20 years’ experience in the creative world, Screendragon stands out as the solution of choice for Fortune 500 brands, leading global agencies and many pioneering independent agencies.

In the G2 Summer Release, Screendragon was named a Leader for Resource Management. Our capabilities in the category are wide-ranging and transformational. Clients love our drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent management, project pipeline and capacity planning, and powerful resourcing analytics and reports.

The Most Recommended Software

In addition to our Resource Management Leader ranking, Screendragon also holds the exclusiveUsers Most Likely to Recommend’ award for the Professional Services Automation category on G2.

Ease of use, meeting requirements, and quality of support are key components of the award winning Screendragon solution. As you will see in the grid, Screendragon is a software and service that is valued by clients. Our NPS score of 9.5 is the joint highest in the market!

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All in One Place

We simplify operations. Screendragon displaces disparate and siloed systems with one centralised tool to manage your work.

Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming creative operations  and our clients love us for it! Why not find out why we lead the way in resource management and creative services?

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Trusted by some of the biggest brands and agencies

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Book a Demo 👇


How to Use Agency Management Software to Power Intelligent Creative Operations

Creative operations bring structure, process, and measurement to creative work. The industry was once associated with random acts of inspiration and gut-led decision making. In contrast, the modern creative worker is thought to be data-driven, a skilled technologist, and an efficient resource. The creative practice has evolved to integrate ‘intelligent operations’ – but what actually is it?

In this blog, we’ll explain the concept and describe how it can help your agency. Furthermore, you’ll learn about the four ingredients of an ‘intelligent creative operation’!

Index

  1. What are intelligent creative operations?
  2. Why have intelligent operations become so important for agencies?
  3. Four ingredients of intelligent creative operations
  4. Intelligent creative operations with Screendragon

1. What are intelligent creative operations?

One of the originators of the intelligent operations concept was IBM. More than a decade ago, the technology giant defined the term as ‘diverse data driven operations using applied intelligence and human ingenuity to empower next-generation, real-time decision making, exceptional customer experiences and business outcomes’.

The concept of intelligent creative operations is an extension of the original idea described above. It is a process of creative problem solving wherein creative teams conceive, design, produce, and activate business solutions using ‘intelligent’ software!

2. Why have intelligent operations become so important for creative teams?

The creative landscape is always changing which naturally leads to new processes and norms. Expectations are increasing in relation to quality of work, turnaround time, and value for money. While expectations and workloads are rising, it does not seem to correspond with growth in creative resources. In The State of Creative Operations 2023 report, we revealed that more than half of creative teams feel under resourced. In summary, here are the main reasons that agencies are turning to technology to help smarten operations:

• Need to create more with less!

There is more pressure than ever to find ways to create more with less. Agencies are pushing the boundaries with capacity by taking on as much work as possible. In many cases, the current pace of production is inhibiting growth or resulting in lost opportunities. For that reason, teams need to find new ways to reorganize operations. Intelligent creative operations can help produce more with less effort and resources!

• Faster turnaround

Do you feel like timelines are always getting tighter? It could be due to pressure from clients to deliver briefs in a speedy fashion. Similarly, clients are also under pressure to produce campaigns and results. Have you ever heard the phrase ‘slow and steady wins the race?’ – this does not apply in the creative or agency world! If your creative operations are not fully in tune, then you will not be able to work at speed.

• Closer collaboration

Clients and expect to be kept involved in projects once their brief is submitted. This means that regular updates, milestones, approvals, and client feedback are essential. You must ensure your communication and collaboration systems are robust and fit for purpose!

• Agile teams

In the current climate, you’re going to need a team that is lean and agile. When budgets are cut there will unavoidably be occasions when skills gaps appear. As a result, the freelancer market has become the go-to solution for resource gaps. When using freelancers, you’ll need to make sure no time is lost with onboarding and getting them up to speed. Without an intelligent creative operations system, it is a labour heavy and time consuming process keeping tabs on who is working on what.

3. Four ingredients of intelligent creative operations

• Smart workflows

Automation can be used by agencies in many ways but the most impactful will likely be the benefits from smart workflows. These workflows can be built to ensure the right people are engaged at the right time. This ensures required approvals are captured and production delays are avoided. In addition to speeding up the production cycle, automated workflows ensure that brand identify is secure. Workflows ensure content will never fall out of the approval cycle and that the right eyes will always see what is being produced.

• Talent management

Agency management software provides a platform for agencies to systematize skill sets. This enables you to build content rich profiles to align resources across your network. As a result, each person is maximizing their contribution in accordance with their ability. These systems can also be used to store information about freelancers and help onboard them quickly into the team when needed.

• Partnership eco-system

If clients are going to be more involved in the content production cycle, then you will need to find efficient ways to collaborate. Bearing this in mind, long email threads and endless message pop-ups need to be canned.

An intelligent creative operations tool will act as a partnership eco-system. Within this system, ideas and feedback can be easily shared and documented throughout the lifecycle of a project. As a result, instant feedback ensures there is less wastage as content can always be kept on track in the eyes of the client.

• Scalable

Agencies don’t want their growth plans inhibited by the size of their firm. If the sales team are bringing opportunities through the door, then you need to be ready to take on more work. Agency management platforms provide the opportunity to fast-track elements of the content production process. This can be done by automating repeatable tasks and modifications.

Additionally, smart templates make versioning less technical and make tasks easier to be completed by large pools of resources. Often, clients will ask for many variations of an asset to accommodate different channels, audiences, or languages. If you have built a level of intelligence around these requests, then you can avail of automated templates to skip the labour-intensive elements of the process!

4. Intelligent creative operations with Screendragon

Screendragon have provided intelligent creative solutions to agencies long before the term came into existence. Global networks and pioneering independent agencies utilize Screendragon’s smart workflows and creative operations solution. If you’d like to learn more about how agency management software transforms operations at these agencies, then book a 30-minute solution introduction below!

The #1 Marketing Resource Management (MRM) Solution

The #1 Marketing Resource Management Solution

MRM - G2 Spring 2023 - Highest Performer

With 20 years’ experience in the creative world, Screendragon stands out as the marketing operations management solution of choice for many Fortune 500 brands and global agency networks.

Screendragon’s marketing resource management capabilities are wide-ranging and transformational. Marketing teams love our drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent management, project pipeline and capacity planning, and powerful resourcing analytics and reports.

The Most Recommended Software

Screendragon holds the exclusive ‘Most Likely to Recommend’ award for the Resource Management category on G2.

Ease of use, meeting requirements, and quality of support are key components of the award winning Screendragon solution. As you will see in the grid, Screendragon is a software and service that is valued by global brands and agencies. Our NPS score of 9.5 is the joint highest in the market!

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Resource Management - Most Likely to Recommend on G2
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All in One Place

We simplify operations. Screendragon displaces disparate and siloed systems with one centralised tool to manage your work.

Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming marketing operations  and our clients love us for it! Why not find out today why we're the #1 Marketing Resource Management solution?

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Trusted by some of the biggest brands and agencies

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What is Resource Optimization and why is it important for creative teams?

Time is money, talent is gold. That is the essence of resource optimization. We’re speaking about a process which allocates and utilises your people in the most effective and efficient way possible. Resource optimization can help boost the output of any team working on a creative project. The following article will help you understand what this is and how you can use it to your advantage!

What Is Resource Optimization?

Resource optimization is an attempt to change how you apportion and use your tools and resources. Over time, this can help you improve performance in your organization. Examples of doing this include:

  • Trying to spend less time on unimportant tasks
  • Ensuring you spend money in the right places
  • Having the right team members in the right places
  • Getting everyone the tools they need to succeed without overspending

The process involves first identifying and then resolving these issues, as well as ensuring you track any gains in speed. This way you can know you have made the right decision. It can be an iterative process, and as such you may not see all the results straight away, but instead they may appear slowly over time.

This is very important for creative teams as they often have important deadlines and many people waiting on their output. This output also needs to be of a high quality so others can use it to create products.

By running through the process of resource optimization, you can improve the performance of such teams. You can then ensure their work delivers on time every time.

How Can Optimization Help Creative Teams?

By implementing a system by which you focus on resource optimization, you can start to discover a lot of the places you are wasting resources. These might be wasted time, inefficient processes, or poorly-performing staff.

Instead, by trying to increase workplace productivity, you can start to reduce the costs of every piece of work you do. You can also improve cross-team communication in general by allowing everyone to focus only on the most necessary things.

With a lack of obstacles in the way, a creative team can start to innovate far faster than they ever have before. You will find their output, not only in terms of work but in new directions, for thought, increases several fold as they have room to spread their wings.

How to Work Out Where to Optimize

The first thing you should do is analyze your current team’s workflow

Start by creating a flow chart of their processes and investigating every step they take. Learn how an idea goes from conception to final delivery, as well as what resources you need to go into every stage.

With this information, you can then start to work out where bottlenecks are in the process. Track employee performance across each area and find where inefficiencies or distractions occur.

You can then analyze possible areas you might want to improve, working out where resources are placed and also where you might want them instead.

How to Optimize

As you learn more about your business operations, you will have found areas that could see improvement. Take up the following methods to resolve some of these. Please note, though, this list is not exhaustive.

Improve Workflow

Some ideas for how to improve your workflow might include:

Standardize your workflow. Ensure everyone uses the same, clear process for the same task. Not only is this easier for everyone to learn, but you can also track work easier and make changes based on what you learn.

Automate where possible. Few parts of creative work are automatable. Still, look for places where you can speed up processes by taking them out of human hands.

Reduce distractions. Give your team specific times when they will not receive interruptions and create an environment where they can work in peace.

Manage Your Budget

The first thing you will need to do here is to understand where the money is going and why. Once you do this, instead of allowing all spending, try to prioritize where the money goes instead. Make sure those who need it the most have it.

You should also look at the return on investment every time you spend money. Do not put more money into things if you do not get a measurable return. Though, be aware that some areas, such as marketing, do not have measurable returns.

Prioritize Important Tasks

This can free up resources by only focusing on the things that need to be done sooner rather than later. To work out which tasks would be the most important, consider your organization’s goals as a whole. What tasks help further that goal to the greatest extent?

Consider working with the stakeholders here. Your priorities may be very different from theirs, and the last thing you want to do is disappoint them.

As these tasks end, continue to iterate on what you consider to be the most important. You may have different priorities as they start to resolve.

Useful Tools to Nurture Optimized Creativity

One of the most effective tools you can have in your arsenal is a resource management solution. You can use this to track tasks as people complete them and then measure how effective the work was. By seeing how long it takes to complete each task and the RoI on each, you can start to see if you need to refocus elsewhere.

Another essential application is some kind of creative collaboration tool. You can empower your workers to communicate more freely, allowing them to work faster on complex tasks. This helps save time when it comes to moving around or having complicated meetings that might waste time.

Learn More About Resource Optimization

These tips should help you be well on your way to a future where resource optimization is at the heart of your process. Still, you might want to learn a bit more about how it and other concepts can help you as you move forward.

Screendragon specialize in providing the advice and tools necessary to bring your organization’s potential to light. You only need to speak to our specialists and they can help you get started. So, get in contact and learn how to optimize your resources today!

What does Creative Operations look like in 2023?

Project management and resource management tools were the most popular solutions when we last surveyed the creative operations industry. The year was 2021 and the pandemic was still top-of-mind. In the same survey, we learned that half our respondents had implemented new software that year to help manage creative work. Maybe that was related to the 66% of creatives that revealed workloads were on the rise?

After a brief hiatus for 2022, the State of Creative Operations survey is back. This year’s report will pull pack the curtain on the creative workspace and find out what makes teams tick in 2023. On that note, it’s time to see what the post COVID creative operations industry looks like.

What is the industry outlook?

We want to know what the creative landscape looks in 2023. Did your team hire new staff in 2022? Or did your team downsize? Additionally, we will plot the course for the year ahead looking at hiring plans, freelancer usage, and offshoring regularity. Rumours of recession and downsizing have afflicted the creative operations discourse for the last 12 months. However, we are seeing positive signs from the market too. So, is it time for creatives to tighten the belt or loosen the screw?

How are creatives working in 2023?

How much time do creatives still spend on non-creative work? We’ll be answering this question to see whether respondents have found ways to prioritise their creative efforts since our last survey. For example in 2021, 25% of creatives spent more than 2 days per week on non-creative work. That’s more than 40% of the working week dedicated to tasks that do not help creative output.

What’s more, we’ll also be examining creative stimulants, most common challenges, contemporary workspaces, and more. Find out what how creative work is produced in 2023, what helps it flourish, and what can inhibit it.

What are the most common communication practices?

The State of Creative Operations in 2023 will examine how creative teams are communicating, sharing ideas, submitting briefs, and collaborating with partners. Are creatives still using the same communication channels as before? What’s the most common form of receiving a brief?

Furthermore, we will find out if collaboration is easier or more difficult in 2023. We found that many creative teams struggled in 2021 to communicate effectively while working remotely. Has the creative world fully adapted to remote collaboration?

What technologies are creatives reliant on?

The creative tech stack is continually evolving as the industry embraces automation and systemic processes. On that note, we will find out what technologies are essential for creative teams in 2023. Is work management software now ubiquitous? Do any creatives still depend on old school Excel and Email methods? Lastly, we are very interested to see whether AI has become a part of the creative toolkit in 2023.

The #1 Resource Management Solution on G2

5-star Resource Management Software

Resource Management Leader - Summer 2023

With 20 years’ experience in the creative world, Screendragon stands out as the solution of choice for Fortune 500 brands, leading global agencies and many pioneering independent agencies.

Screendragon’s resource management capabilities are wide-ranging and transformational. Clients love our drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent management, project pipeline and capacity planning, and powerful resourcing analytics and reports.

The Most Recommended Software

In addition to our Resource Management Leader position, Screendragon also holds the exclusiveUsers Most Likely to Recommend’ award for the Professional Services Automation category on G2.

Ease of use, meeting requirements, and quality of support are key components of the award winning Screendragon solution. As you will see in the grid, Screendragon is a software and service that is valued by clients. Our NPS score of 9.5 is the joint highest in the market!

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We simplify operations. Screendragon displaces disparate and siloed systems with one centralised tool to manage your work.

Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming creative operations  and our clients love us for it! Why not find out why we lead the way in resource management and creative services?

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The #1 Resource Management Solution for Agencies

The #1 Resource Management Software

Resource Management Leader - Summer 2023

With 20 years’ experience in the creative world, Screendragon stands out as the solution of choice for many leading global agencies and pioneering independent agencies.

Screendragon’s resource management capabilities are wide-ranging and transformational. Agencies love our drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent management, project pipeline and capacity planning, and powerful resourcing analytics and reports.

The Most Recommended Software

Screendragon holds the exclusive ‘Most Likely to Recommend’ award for the Professional Services Automation category on G2. (mention competitors)

Ease of use, meeting requirements, and quality of support are key components of the award winning Screendragon solution. As you will see in the grid, Screendragon is a software and service that is valued by clients. Our NPS score of 9.5 is the joint highest in the market!

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All in One Place

We simplify operations. Screendragon displaces disparate and siloed systems with one centralised tool to manage your work.

Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming agency operations  and our clients love us for it! Why not find out why we're the #1 Resource Management solution and #1 for Professional Services?

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Trusted by some of the biggest brands and agencies

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