Client- agency relationships are shortening and seem to be increasingly more expendable. In 1987, the average duration of a client-agency partnership was 7 years. When last surveyed by R3 in 2016, the average had dropped to 3 years and it’s likely to be even lower now. Many brands now work with several agencies simultaneously so it can be difficult for agencies to foster a special and lasting connection, but technology can play a major role in supporting a great relationship. In this blog we’ll explore why these relationships can sometimes fail and what can be done from a technology perspective to ensure that they don’t!
Continue reading “Strengthen Client Relationships with Agency Management Software”
Economic pressures brought about by the pandemic have resulted in agency headcounts and budgets being cut. With headcount reduction we are seeing agencies removing layers of project management and administration. All the while, clients want you to produce more for less as marketing budgets tighten. Many agencies have reached a nadir moment.
Continue reading “How to use Workflow Software to Transform Agency Task Management”
The efficient utilisation of staff and management of people are fundamental to the success of an agency. To ensure that agency employees and teams are organised and optimised for performance there needs to be a clear understanding of resource management and the benefits gained by utilising agency resource solutions.
Continue reading “8 Ways Agency Resource Solutions Can Transform Your Operations”
Sometimes it feels like agencies are burning the candle at both ends. Clients are expecting more content and ideas to be produced but timelines are not getting longer – in fact they’re often shortening! Now more than ever, it’s imperative that agencies follow best practices and utilise technology to minimise fuss while multiplying output. Agency management software can help streamline an agency’s operations and boost production.
Continue reading “Using Agency Management Software to Boost Operations”
Agencies are being pushed to their limits. Increased competition from in-house agencies and increasing demands from clients have forced agencies to re-think their business processes. If you are feeling the pressure then it could be time to invest in agency management software and let a project management system ease your pain.
Continue reading “Is it time for your team to invest in agency management software?”
The number of in-house agencies continues to grow. According to IHAF, 64% of companies have in-house agencies today, which is a 52% increase since 2008. This industry trend could lead us to question whether the status of the independent marketing agency is fading.
Continue reading “How Can Agencies Thrive in a Shifting Industry?”
An agency is nothing without good talent. What’s more, good talent is useless without effective management. So often in agencies, resources are thrown into projects in a last minute rush to meet client demands – it doesn’t matter if they are being dragged away from other projects or if their skills aren’t a great match for that particular job. There is always a client who shouts the loudest or requires that bit more attention, whether that be a once-off scenario or a constant battle. When the pressure is on, plans and schedules can quickly go out the window. Continue reading “Agencies! Save the Talent and Kill the Chaos in 2020”
Agencies are taking a hammering lately. They’re “too slow”, “too expensive” and “not adaptable enough”. The in-house agency revolution has further fueled the debate; many brands are asking why they should be paying for external agencies, when they can get the work done in-house seemingly faster, and for less money.
Serving both agency and in-house agency teams, we understand the challenges and triumphs of both. At our London Technology Week event last week “Adapt or Die – What Will a Future Agency Look Like?”, we decided to bring both parties together to fight their respective corners – and of course, provide some valuable learnings along the way too.
Continue reading “Adapt or Die: What Will a Future Agency Look Like? – Screendragon London Event Recap”
Recent research compiled by IBSA, a membership group representing British Advertisers, has shown a growing number of UK advertisers are moving to in-house or on-site agency services. It’s a trend that’s already in full swing in the US with as much as 58% of US advertisers having made or in the process of making the transition.
Continue reading “The agency-client relationship is broken. Here’s how to fix it.”
The 1980’s, when ultravox was number one in the charts, Cher still had most of her original body parts and fluorescent was the new black. It was a time when you felt naked without half a can of hairspray on your head and a ghetto blaster on your shoulder. It was also the time of the full-service agency. A one-stop-shop for clients to have all of their marketing and advertising needs fulfilled. Of course, in those days there were really only ever three needs: TV ads, radio ads and newspaper ads. Then the evil internet came along and supposedly, ruined things for us all.
Continue reading “Do Agencies Need to be All Things to all People?”