G2 awards Screendragon – Explainer Blog

Welcome to Screendragon’s live explainer blog for peer-to-peer review website G2. We have collected several G2 achievements and awards since our first posting in 2021. Therefore we’d like to summarise our recent success and use this blog to keep tabs on our progress. You may have stumbled upon this article by researching work management solutions. Screendragon are a work management software vendor – but what does this really mean? The G2 categories and our relevant listings on the website will help explain our solution and break down the work management concept.

Work management is at the core of the Screendragon solution but this incorporates project management, resource management, agency management, proofing and approvals, asset management and more. In addition to product performance, G2 also evaluate quality of services and client relations. This takes into account implementation, relationship management, usability, ease of business, and ease of admin.

Keep reading to see what solution and service areas Screendragon has performed in, how we achieved our rankings and awards, and what this means in simple terms. We begin our explainer blog with a summary of Screendragon’s performance in G2’s most recent release – Fall 2023.


1 – Latest News (Fall 2023 Release)

2 – Introduction to G2

2a – Who are G2?

2b – What vendors feature on G2?

2c – How do G2 rank vendors?

3 – G2 Awards & Badges

3a – G2 High Performer Categories

3b – G2 Badges of Excellence

3c – G2 Top 50

4 – G2 Comparison Report

5 – How Screendragon outperform the competition

1 – Latest News (🍂 Fall 2023)

Another quarter is coming to an end which means the latest G2 release is ready to unpack. In the G2 Summer release in June, Screendragon earned a batch of hard-earned awards and badges. On this occasion, the G2 Fall edition has gathered more fabulous foliage for Screendragon to sweep up. Following on from our success last quarter, we have secured a G2 Leader badge and two Momentum Leader awards. This is in addition to a much-coveted Users Most Likely to Recommend honor, and a set of accolades for the Screendragon product and our celebrated client management team.

Screendragon’s latest awards in the G2 Fall release include:

  1. Leader – Resource Management
  2. Momentum Leader – MRM
  3. Momentum Leader – DAM
  4. Users Most Likely to Recommend – Work Management
  5. High Performer – Professional Services Automation
  6. Badges of Excellence – Product Performance (Best Meets Requirements, Easiest Setup, Easiest Admin, Easiest to Use)
  7. Badges of Excellence – Support (Easiest to do Business With, Best Relationship, Best Support)

1. Leader – Resource Management

Screendragon was the proud holder of the exclusive Users Most Likely to Recommend award for Resource Management in the first G2 release of 2023. This time around, Screendragon has earned a prestigious Leader badge for the category. With a score of 4.8 / 5, Screendragon is now among the top 3 scoring resource management platforms on G2.

As a creative operations software provider, we are acutely aware of the importance of utilizing time and talent. Considering this, we’re proud to see how many agencies and creative teams have turned to Screendragon for managing their most precious resources. If you’re one of the 40% of creatives in the market for resource management this year (see our new Creative Operations 2023 Report!), then make sure to book a demo with a resource management leader.

2. Momentum Leader – MRM (Marketing Resource Management)

Continuing the trend of recent G2 releases, Screendragon continues to move upwards in the Marketing Resource Management charts. With Screendragon moving in to the top 6 MRM vendors based on scoring, we have earned a Momentum Leader badge! This means that Screendragon is among the fastest upwardly moving vendors in the category.

Why are more companies choosing Screendragon to manage their marketing resources? Screendragon helps brands and agencies schedule marketing projects, identify the optimum resource for a job, easily track time and progress, and ensure workloads and utilization are also managed efficiently.

3. Momentum Leader – DAM (Digital Asset Management)

Although Screendragon is not a thoroughbred DAM vendor, our capabilities in the area have earned recognition in the G2 Fall release. Screendragon’s exhaustive feature set includes a dedicated functionality for asset management. This includes the ability to store, share, tag, and organise digital assets.

Positive online reviews from Screendragon clients have noted the ability to create brand libraries, apply meta tags, and build knowledge bases for onboarding and training. What’s more, Screendragon offers the ability to easily share content securely with colleagues and partners without leaving the application. If you’re looking for DAM software in 2023 that has no additional capabilities, then Screendragon is probably not for you. However, if you need an end-to-end work management solution that includes fundamental DAM capabilities then Screendragon is the answer.

4. Users Most Likely to Recommend – Work Management

Work management is Screendragon’s primary category on G2. With 115 vendors listed in the classification, work management is one of the most competitive markets to  participate in. As a result, we are very proud to be awarded the exclusive Users Most Likely to Recommend honour for the listing. Only one vendor can possess the ‘Users Most Likely to Recommend’ for each category so we’re thankful for our clients help in securing this prize.

Screendragon’s current Net Promoter Score (NPS) is 9.5 / 10. This means we are co holders of the highest NPS score for work management vendors on G2! If you want to see why so many G2 users recommend Screendragon then check out our G2 profile.

5 – High Performer – PSA

In addition to our award for work management, we have also won a High Performer badge for Professional Services Automation. Screendragon’s score of 4.8 / 5 is the highest among top vendors in the PSA category.

Screendragon is an established favourite among agencies and consultants for our agency management capabilities. For more than 15 years, Screendragon has transformed agency operations at international networks, pioneering independent agencies, and boutique consultancies. Here’s a solution sheet explaining the high level benefits that agencies can expect from Screendragon.

6 – Badges of Excellence – Product Performance

Screendragon is a product-led company where innovation is at the heart of our ethos and operations. With more than 15 years of development built-in, the Screendragon product has evolved to become one of the most feature rich and effective solutions on the market.

In the G2 Fall release, the Screendragon product upheld its status as a front-runner. Among the product capabilities that were recognized were feature set, implementation efficacy, ease of setup, usability, and system administration. This resulted in four badges being obtained by our distinguished product. They were Best Meets Requirements, Easiest Setup, Easiest Admin, and Easiest to Use.

7 – Badges of Excellence – Support

Finally, we need to acknowledge our great co-workers. When you read through Screendragon reviews online you will quickly observe a consistent thread. Our product has earned several awards for performance, but it’s the Screendragon team that is most acknowledged in our online reviews.

Our dedicated team of work management consultants guide clients through every stage of the relationship. From implementation to post sales support, the Screendragon team will make sure the solution delivers on its promise and that you continually benefit from its use. Our loyal client base has noted our dedication to client services with Fall awards for Best Support and Easiest to do Business With!


If you’d like to learn more about Screendragon’s presence on G2, then keep reading. Our explainer blog below summarises all achievements to date for the Screendragon product and team on G2!

2. Introduction to G2

2a. Who are G2?


G2 is a peer review website that scores software products and vendors based on customer reviews. G2 collects reviews through its online community and vendors scores include data collected from online sources and social networks too. Before submitting a review, G2 users need to validate their role and relationship with the vendor in question. Additionally, G2 does not edit or filter reviews. Buyers trust G2 as customers i.e. users determine a vendor’s ranking.

2b. What vendors feature on G2?

Any vendor can feature on G2 but only the leading players in the industry feature in G2 grids, reports, and awards. Screendragon features in several highly competitive solution categories on G2. These include Work Management, Resource Management, Marketing Resource Management, Digital Asset Management, Online Proofing, and Professional Services Automation. Some of these categories have over 100 vendors competing so it’s important to stand out from the crowd!

Image: G2 vendor comparison table featuring Screendragon, Adobe Workfront, Wrike, Kantata, and Smartsheet. As you can see from the table, Screendragon simplifies everything!

2c. How do G2 rank vendors?

G2 use a comprehensive list of scoring methodologies to evaluate vendors. They measure usability, satisfaction, relationship, implementation, and product performance. As a result. vendors that score highly in these categories can obtain high performer awards (see 2a) and badges of excellence (see 2b). The market ranking includes criterion such as employee headcount and social following.

Above: Example of a G2 Professional Services Automation Enterprise Grid® – The X axis charts vendors based on scores achieved for product performance and client services.

3. G2 Awards & Badges

3a. G2 High Performer Categories

Screendragon are proud to have earned High Performer awards in all of the following categories. Our website does not exaggerate when we proclaim to be an ‘end-to-end’ work management and creative operations solution!

Work Management (Momentum Grid® Leader)

G2’s work management evaluation focuses on productivity gains, collaboration, resource optimization, and remote work management. Screendragon’s automated workflows, AI assisted resourcing and forecasting, and advanced budget management hit the spot. These capabilities help companies increase productivity, reduce costs and improve speed-to-market! Our core functionality spans in-depth workflow customization with intelligent form structures and tasks. This is also supported by a robust reporting module and easy to use administrative tools.

With 116 vendors featuring on G2’s work management category this is a highly competitive market. However, Screendragon is flying up the ranks and we’re moving towards the leadership position. In light of our recent achievements, our Momentum Grid® leader award highlights the trajectory of our award winning software!


Marketing Resource Management (Momentum Grid® Leader)

Screendragon’s resource management module is fully integrated with our marketing project management software. Consequently, we can provide leaders with a live helicopter view of what their team is working on and what the timelines are. Screendragon’s heatmap capacity view offers managers insight into opportunities for new work and constraints for upcoming projects.

Screendragon has been a leader in the marketing and creative space for more than 15 years. This means our resource management tool is perfectly suited for creative teams. Our performance in the marketing resource management is further proof that we are the go-to work management software for marketing teams!

Resource Management (Grid® Leader)

G2 describes resource management as ‘software that tracks, schedules, and optimizes human and material resources required for project management’. Accordingly, Screendragon’s resource management capabilities are wide-ranging and help teams from a variety of backgrounds. Screendragon’s most popular resourcing features are drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent profile utilization, and pipeline and capacity planning.

Managing people and time is the foundation for work management and Screendragon has always stood out in this area. In addition to our leader position in the Momentum Grid®, Screendragon is the highest performer in the Resource Management Grid®! If you’d like to see why our customers rate us so highly in resource management then why not schedule a 30-minute tour of our software?


Professional Services Automation (Users Most Likely to Recommend)

We’re proud to have received awards for our product offering in work management, marketing resource management, and resource management. However, it is our performance in the professional services automation category that is taking pride of place.

Among our professional services customers are a host of global agency networks such as McCann World Group, Landor & Fitch, Arc Worldwide and Interbrand as well as many fast growing small agencies . Agencies use Screendragon’s agency management solution to create new ways to increase collaboration, productivity and compliance. They can do this while removing silos, duplication of efforts and costs. Screendragon is ranked #1 among Professional Services Automation vendors in the enterprise space!

Digital Asset Management

While Screendragon may not have all the features of a traditional DAM vendor, it does possess many of the key qualities that most customers need. This includes the ability to store, share, tag and organize digital assets. Screendragon’s asset management is used by clients to create brand libraries, apply meta tags, build training knowledge bases, and share content with colleagues and partners.

3b. G2 Badges of Excellence

While G2 ‘High Performer’ awards focus on product performance, G2 badges are awarded for top class service and support. So, you have read why our product is so highly rated. It’s now time to see why our team is also world class!

Best Meets Requirements / Easiest to do Business With

Screendragon offers a vast array of capabilities (see our High Performer awards) which means we tick the boxes for most buyers. While Screendragon is a flexible product with powerful configuration capabilities, we never expect clients to work things out for themselves. Every client is assigned a solution expert whose primary role is to listen to your needs and ensure that Screendragon fits perfectly for your business.


Best Usability

Screendragon is a powerful work management tool with a lengthy list of features. Nonetheless, our brilliant development team keep user experience and customer success at the heart of everything we do. This means that Screendragon is a tool that can be learned and used by anyone (not just project managers!). It is simple in design while being sophisticated in performance.

Our latest award for ‘Best Usability’ is based on Screendragon’s performance in customer satisfaction, meeting requirements, and user adoption. Subsequently, this badge is proof that there’s a big difference between making a simple product versus making a product simple!

Best Support

Screendragon is a unique player in the work and creative management segment as most of our staff are customer service focused. We have a dedicated team of project managers, business consultants, and configuration specialists. Our project managers work with clients on a regular basis to maximize the value of Screendragon and optimize its performance. If you ever encounter a roadblock within the system (and we’d like to think you won’t!) you will not have to wait in line or go through red tape to get hands on support. We are always there when you need us.

Best Relationship

At Screendragon, we put immense value on customer support (see our award above!). When clients choose to work with Screendragon it is the beginning of a prosperous relationship for both parties. This contrasts to the seductive sell and swerve philosophy of many companies. Our greatest asset is our people and this resonates strongly in client feedback. We go to the nth degree to make sure our solution works brilliantly for your company. As a result, our clients tend to put great trust and value in our service.


Easiest Setup

Adoption rates are greatly affected by onboarding time and user experience. As outlined in our awards for ‘Best Support’ and ‘Easiest to do Business With’ we guarantee a smooth transition for new clients. Our implementation competencies are not exclusive to our highly acclaimed solutions experts though. Screendragon’s product is built to be fit for purpose which means adoption time is quick and implementation is pain-free. Our user-friendly UI and agile software are very intuitive, so it never takes long to start seeing the benefits of the system!

Easiest Admin

Screendragon has been built from the ground up to be configurable and cater for different ways of working that exist. Practically every aspect of the platform can be managed using web-based admin tools. This flexibility and intuitiveness will excite project managers and admins as much as CMOs and creatives!

Users Love Us & Most Likely To Recommend

Based on everything we said above, it might become clear why more and more companies are choosing Screendragon to manage their work and creative operations. Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming operations at Fortune 500 companies and Global Agencies and our clients love us for it!

Screendragon has held the exclusive ‘Most Likely to Recommend’ for both Professional Services Automation and Resource Management. This has culminated with Screendragon earning a joint highest NPS score of 9.5 / 10. Thank you to our wonderful clients that have recommended Screendragon so abundantly!


4. G2 Vendor Comparison Report

We have effused Screendragon’s capabilities in our awards and badges summary above – but how do we stack up against the competition? Our G2 comparison report compares the top players in the industry across key product and service indicators. You can download it for free below!

5. See why Screendragon outperform the competition

We hope you’ve seen enough to justify learning more about Screendragon. If you want to see why our product scores so highly on G2 and other review websites then why not see the real thing in action? You can schedule a short product introduction with one of our solution experts below. Feel free to tell us what you’d like to see or what you need to know and we’ll show you why Screendragon is a perfect fit!

Screendragon + the ANA to partner for 2023 Brand Activation & Creativity Conference!

Screendragon are thrilled to partner with the Association of National Advertisers (ANA) for a fourth year as sponsors of the annual ANA Brand Activation & Creativity Conference on 12-13 September.

Consumer behaviour and evolving expectations are top of mind for marketers attending this year’s creative summit. Consequently, the upcoming virtual event will focus on practical solutions for brands to be more creative, develop better ideas, and drive innovation in 2023 and beyond.

The 2023 Brand Activation & Creativity Agenda

CMOs and senior-level marketers from Dentsu, VMLY&R, Unilever, General Motors, Mondelēz, and more will share insights on their creative processes in 2023. Delegates will hear about how these global brands are finding new ways to inspire through innovative brand activation strategies.

The 2023 agenda is packed with creative inspiration and brand management expertise. On day 1 of the event, Screendragon client VMLY&R Commerce will take to the stage. The ‘Creative Commerce Converts’ will showcase how they combine talent and scale to produce award-winning creative commerce work.

One of Screendragon’s most exciting projects is our long-standing relationship with the International Olympic Committee. Brand governance and partner management are core elements of Screendragon’s workflow solution that can greatly simplify sports licensing management. Hence, we’ll be looking forward to seeing how these themes feature in two sessions dedicated to the sporting world. These workshops are titled ‘Creatively Driving Impact Through Sports’ and ‘Breaking Through the Clutter of Sports Sponsorships’

In the blog section below we’ll introduce our recently launched creative report – The State of Creative Operations 2023. Within a wide-ranging survey we asked marketers and creatives what brands and campaigns inspired them most. Evidently, it was clear that cause driven marketing is resonating more than ever.

Naturally, the topic features prominently in this year’s agenda with five dedicated slots across two days. This includes sessions like ‘Using Social Impact to Innovate Media Practices’, and ‘Jump-starting a Movement to Drive Change and Growth’. Furthermore, we’re interested to see how technology can support companies to ‘Unleash the Power of Purpose in Your Brand’.

Increasing workloads, a lack of resources, dissatisfaction with creative tech stacks, and the death of the Monday to Friday commute. These are just some of the themes emanating from Screendragon’s new Creative Operations 2023 report.

It’s not all discontent and decline though, creative teams are still growing amidst a challenging economic climate. In brief, the creative community is overwhelmingly positive about the standard of work and the future of the industry. Would you like to learn more about what is top of mind for brands and creatives? If so, then make sure to get your copy of ‘The State of Creative Operations 2023‘!

Screendragon – Rocket Fuel for Brand Activation & Creativity!

Brand activation is not one singular activity. It involves identifying, planning, collaborating, coordinating, and delivering. This means that before a piece of content arrives at its destination, it has already collected considerable mileage. Screendragon makes this journey quicker, easier, more economical, and adaptable!

Global brands and international agencies have transformed brand management processes and creative operations using Screendragon. Our brand activation solution tunes up marketing processes, transforms creative production and helps you get to market faster. If you’d like to see how our software works, then schedule a 30 minute demo with our team today.

Join the Conversation

Screendragon will be exhibiting as a virtual sponsor at the Brand Activation & Creativity Conference on 12-13 September. If you’ve registered for the event, then make sure you visit our profile in the ANA event app. The Screendragon team will be on hand to chat about marketing work management and to show you our brand activation solution! Those who are interested in joining the event can still do so via this link. Additionally, you can follow the online conversation through the hashtag #ANAActivate.

[Infographic] Our Creative Operations 2023 Report in Numbers!

After a brief time out last year, Screendragon’s extensive audit of the creative industry has returned. The State of Creative Operations in 2023 surveyed more than 100 creative leaders in our most wide ranging research to date. We spoke to global brands, international agency networks, in-house agencies, and marketing consultants to paint an up-to-date picture of the creative landscape.

If you want to see the full results from the report then you can download a copy of The State of Creative Operations here. In the meantime, here is our infographic that highlights the main takeaways from this year’s survey and analysis. We hope you enjoy the 2023 creative industry in numbers!

Want to see more? Download the full report here.

Screendragon features in MarTech® 2023 Guide for Marketing Work Management

In Screendragon’s recent creative operations survey, we discovered that a large portion of marketers are still not utilizing technology to support their work. The State of Creative Operations 2023 report revealed that less than half of marketers currently have a workflow management system in place. Additionally, only 30% are using resource management to manage their people and time.

The findings above may explain why 70% of marketers are in the market this year for a tool that supports marketing operations. Rather than having a separate tool for managing projects, workflows, resources, and files, why not look for an all-encompassing Marketing Work Management solution?

What is Marketing Work Management?

Work management is a well-established concept and business practice, but marketing work management (MWM) is a relatively new term. With recent research by Gartner® and a new report from MarTech, the MWM category is likely to become more prominent in 2023 and beyond. The principles underlying MWM are comparable to traditional work management practices. As expected, the MWM philosophy focuses on optimising work processes for marketing and creative departments.

Gartner defines the MWM market as “platforms that provide marketing operations leaders with visibility into project work performed across the department”. It continues with a brief description of the MWM functionality “these platforms offer capabilities such as request management, project communication and collaboration, automated workflows, project templates, digital asset approval, project views, resource allocation and capacity planning.”

Who are MarTech®?

The MarTech® brand is owned by Third Door Media who also host the renowned MarTech® Conference. In addition to the MarTech Conference, Third Door Media regularly produce intelligence reports for marketers. Popular research topics include performance marketing, attribution modelling, SEO, email marketing, and of course, work management.

Enterprise MWM Platforms: A Marketer’s Guide

In July 2023, Third Door Media released their latest MarTech® Intelligence Report. This year’s edition is titled ‘Enterprise Marketing Work Management Platforms: A Marketer’s Guide’. As the name suggests, the report is a comprehensive guide to navigating the Marketing Work Management (MWM) market in 2023.

So, what exactly does a marketer’s guide include? Readers will be introduced to the MWM category and the foundations of work management. Within the guide you will also be reminded of core project management methodologies and the underlying principles behind them.

Furthermore, you can get a sneak preview of what vendors are currently leading the MWM market offering. Screendragon, Adobe Workfront, Asana, Smartsheet, and Wrike all feature prominently in the 2023 guide. Third Door Media have worked closely with these vendors to create descriptive solution overviews and a helpful vendor comparison table for today’s buyers.

A Comparison Table Highlighting Core Capabilities of MWM Vendors

Screendragon’s Feature in MarTech® Report

Within the MarTech® guide, you will get a view into what Screendragon can offer for MWM buyers. In addition to vendor comparisons like the table above, the guide will break down the solution offering for each vendor under the following headings:

  • Company Overview
  • Key Customers
  • Target Customers
  • Use Cases
  • Permissions and Organizational Structure
  • Workflows Supported
  • Visualizations
  • Integrations

If you want to read Screendragon’s solution overview in full then we recommend downloading the 2023 MarTech® guide. Here’s a sneak preview of Screendragon’s MWM offering from the Vendor Profile section:

  • Strategy and Planning – Marketing strategic and budget planning project management, including task, timeline, and budget tracking capabilities (including Gantt, List and Kanban views).
  • Workflow Management – Content development workflows, including dynamic routing of assets, digital proofing, and approvals.
  • Resource Management – Resource planning and capacity management, including scheduling, time sheeting and PTO.
  • Asset Management – Digital asset libraries, including storing and sharing developed content with internal and external teams and third-party systems.
  • Workflow Builder – No-code form and workflow engine that connects all work management functionalities into a seamless delivery cycle.
  • Advanced Reporting – Reporting and analytics module enables customers to utilize standard reports or create custom reports leveraging all the data captured.

How to access the MarTech® Report

If you want to download the Marketer’s Guide for Enterprise Marketing Work Management Platforms, then you can visit the report homepage here. Alternatively, you can learn more about the MWM topic by checking out the MarTech MWM explainer blog!

See Screendragon’s MWM Solution in Action

Are you interested in learning more about why Screendragon was chosen to feature in this year’s guide? Marketers can see our MWM capabilities in action by scheduling a 30-minute product tour. Find out why Screendragon is a MarTech leader and currently rated 4.8/5 on peer-to-peer network G2!

The State of Creative Operations 2023 report has landed! Here’s what’s inside

The original audit of the creative operations industry is back! After a break last year, The State of Creative Operations 2023 returns with a wide-ranging survey of the creative landscape. So, what can readers expect from this year’s edition? Here’s a quick summary of the key topics and trends observed from surveying 101 creative leaders across a diverse spectrum of roles.

Economic Impact and Outlook

When Screendragon last surveyed the community in 2021, the economy was the main concern for creatives. As a result of the pandemic, many creative teams had downsized, and marketing budgets were slashed. Survival was the aim of the game and everything else seemed secondary.

In our 2023 report, we’ll find out whether creative operations are still being significantly impacted by macro-economic forces. This will include insights on whether creative teams are expanding or contracting. Additionally, we will find out if marketing budgets have recovered since our last audit in 2021.

The 2023 Creative Tech Stack

Managing a tech stack and maximising technology’s impact is a huge part of the modern marketer’s role. In the 2023 MarTech map, there were more than 11,000 vendors offering marketing solutions. With so many tools on offer, how can creatives choose which technologies to implement?

The State of Creative Operations will reveal what’s inside the creative tech stack in 2023. This means readers can see what technologies are being utilised today, and which ones are still being left on the side. As a result, you may be surprised at some of the gaps in the toolkit!

Have we enough resources?

In the section above, we introduced our analysis and breakdown of the creative tech stack. However, the most important ingredient in a successful creative operation is not technology (what?). Of course, it’s the people who produce the magic and they need to be supported to do so. This year’s survey will find out if creative teams have enough resources to be successful. Furthermore, creatives will tell us whether they’re on top of workloads or struggling to keep up.

To buy, or not to buy?

If you’ve downloaded our report by now, you will have learned about what makes up the creative tech stack. Furthermore, you can now see whether creative teams are sufficiently resourced. The natural next step is to see what the market looks like in 2023.

This year’s report includes a breakdown of the tools that creative teams are looking for today. As noted previously, there are evident gaps in the creative tech stack. We’ll find out which technologies are being replaced and which tools are being evaluated for the first time. 

AI in Creative Operations

Artificial intelligence has firmly become part of the creative lexicon since our last edition of The State of Creative Operations in 2021. Previously a futuristic notion, AI is now a leading item in marketing discussions. But are creatives practicing AI or is it just a lonely PowerPoint slide from January’s marketing plan?

Our creative operations report will determine whether AI is now a habitual activity or still a work in progress. See how many creative teams are using ChatGPT, dynamic creative optimization, AI generative imagery, and AI powered Resource Management!

What makes a great creative operation?

Lastly, it wouldn’t be a Screendragon creative operations report without recognizing some of the great work in the industry. The State of Creative Operations 2023 will reveal the companies that received most nominations for doing creative operations well. Additionally, we will also list the top 5 ads of 2022/2023 as voted by our creative community. It’s not often that we mention Ben Affleck in Screendragon communications so there’s a first for everything!

Where can I get the report?

You can download your copy of The State of Creative Operations here. Please feel free to share with colleagues and friends that may also be interested! If you have any questions regarding the content of the report, then please don’t hesitate to reach out to fergal@screendragon.com.

Meanwhile, if you’d like to learn more about Screendragon’s creative operations management solution then visit screendragon.com. You will be able to book a 30-minute tour of our software at a time that suits you!

A winning agency operations solution for Sportfive

Screendragon are delighted to announce Sportfive as our latest leading agency client. The acclaimed German firm creates ‘innovative, engaging solutions that are worthy of the incredible sports, athletes and partners we work with’.

The international sports marketing agency operates globally with offices around the world. Sportfive marketing teams in London, Hamburg, and more global locations will employ Screendragon’s agency management solution throughout 2023 and beyond. Screendragon will help Sportfive make the most of resources, streamline the approval process, simplify task management, and manage budgets. Welcome, Sportfive!

Screendragon to sponsor ANA In-house Agency Conference 2023

Screendragon are delighted to announce that we will sponsor the ANA In-house Agency Conference 2023. This is the fourth consecutive year that Screendragon has partnered with the Association of National Advertisers for the biggest in-house agency conference of the year.

What is the ANA In-house Agency Conference?

The ANA In-house Agency Conference is the only in-house advertising conference focused exclusively on client side marketers. The 2023 summit takes place on 12th to 14th June and is a hybrid affair with the main event being held in balmy Orlando. In brief, this year’s event will cover a wide range of in-house capabilities. This includes brand strategy, media planning and buying, performance marketing, client management, and AI.

Screendragon will be exhibiting as a virtual sponsor so make sure to check out our display in the ANA event app. The Screendragon team will be on hand to chat and to showcase our in-house agency solution. Lastly, both in-person and virtual tickets are still available on the ANA website. So, why not join the #ANAInHouse conversation for 2023?

The 2023 ANA In-house Agency Conference

In Screendragon’s upcoming The State of Creative Operations 2023 report, we reveal that creative workloads are continually growing. According to Bill Duggan, Group EVP at the ANA, this is the foundation for much of the 2023 conference agenda. Bill says “The workload of in-house agencies continues to increase. And what are in-house agencies doing? Everything!”. Consequently, creative teams and in-house agencies need to do more with less – hurray!

The 2023 agenda will cover many technical items that are top of mind for in-house agencies. These topics include resource management practices, measuring ROI and value, evaluating MarTech stacks, and employing AI in creative operations. However, the event will not be solely focused on conversations about technology. Delegates will also be invited to join sessions covering change management, partnerships, and in-house agency leadership. On that note, we’re looking forward to hearing from brands such as PepsiCo, Frito-Lay, The Walt Disney Company, and CVS Health at this year’s show!

Screendragon’s In-house Agency Management Solution

In-house agencies use Screendragon to streamline creative operations and get to market faster (and easier!). For example, our creative services project management solution helps creative teams speed up review cycles, optimize resources, and manage budgets. Furthermore, Screendragon’s award-winning workflow automation ensures the right people are introduced to the creative cycle at the right time.

With 20 years’ experience in the industry, Screendragon is an in-house agency specialist. Global brands like Hallmark, Keurig Dr Pepper, and Kellogg’s are among Screendragon’s esteemed list of clients. What’s more, international agency networks like McCann WorldGroup and TBWA also rely on Screendragon to maximise performance and productivity.

See Screendragon in action!

If you’d like to see how Screendragon’s in-house agency management solution works, then you can book a 30 minute introduction slot today.

Screendragon help fonemedia automate agency operations

Fonemedia, a forward-thinking mobile marketing agency based in North Yorkshire, have selected Screendragon as their agency operations management solution. Founded in 2008, the people focused agency has worked with over 750 companies to make mobile marketing a priority.

The agency’s mission is to ‘create connections’ and Screendragon will help fonemedia fuse their creative spark with dynamic agency operations management. This includes automation of jobs from opportunity to delivery encompassing fonemedia’s sales, client, and delivery teams. You can read more about fonemedia’s mobile marketing solutions here.

Creative Operations 2023 Survey – Early Preview of Our Findings!

The creative operations 2023 survey is officially complete! We had more than 100 creative leaders from a variety of backgrounds join the #CreativeOps2023 conversation. The breakdown of respondents included brands (26%), agencies (45%), inhouse agencies (26%), and a handful of freelancers (3%). Additionally, there where small businesses and agencies, global organisations, and everything in between represented within a diverse spectrum of companies.

What do creatives need most to be thrive in 2023?

In the State of Creative Operations 2023 report we will detail the tools, ways of working, mindsets, and principles that makes creative teams tick. Since our first report in 2018, there’s been a 30% increase in the number of creatives employing a project management solution. Are Excel and spreadsheets finally nearing their natural end? The numbers would suggest there is still life in the old school method yet!

Talent is the lifeblood of any creative outlet. However, only a third of respondents have a system in place to manage people and their time! Is this connected to the large number of creative teams that admit they’re struggling to appropriately staff their team? In addition to technologies, we’ll also reveal what stimulates creativity the most. Is it your workspace, supporting tools, colleagues, or job satisfaction?

Are creatives worried about the economy?

It feels like marketers and creatives are always under pressure. It’s not too long ago that we had to overcome so many challenges related to the pandemic. Now, we’re looking at new economic challenges. Regular readers of business and marketing publications will notice that negative narratives tend to outnumber optimistic articles today. However, the most substantial opinion is from the people on the ground.

The direction of our creative network is encouraging. Only 9% of respondents expect their team to downsize in 2023. This is in addition to 55% of companies surveyed that revealed they grew their creative operation in 2022. In spite of the negative headlines, it looks like the outlook is much more positive than you’d be led to believe.

Do we need an office anymore?

Our creative operations survey in 2021 found almost 60% of people were working fully remote. Interestingly, this has dropped to 23% in our latest research. Many companies downsized offices or reviewed leasing agreements when remote work became the norm. However, it looks like more and more creatives are now returning to the office, at least on a part time basis.

In the full report, we will share a comprehensive breakdown of work environments and desired outcomes for creatives. Subsequently, you will find out if your company’s ways of working are normal or unique.

Have creatives fully adopted AI in daily work?

AI is not a new phenomenon for creatives, but the last year has seen remarkable developments in the space. Not long after AI assisted imagery landed, ChatGPT casually popped it’s head up and changed our lives forever. In the State of Creative Operations, we reveal how many creative teams are leaning on AI generative imagery, using ChatGPT to write content, utilising DCO, and taking advantage of AI powered talent management. The results indicate that adoption of new AI technologies is proving more difficult than hoped for creative teams.

How to sign up for The State of Creative Operations in 2023

Already signed up to the Screendragon newsletter? Then you don’t need to anything. We’ll let you know when the report is live and ready for consumption. Those that helped with survey submissions will receive an early invite to download the report so keep an eye on your inbox in late April!

Screendragon join the ANA to strengthen client-agency relationships in 2023

We are delighted to reveal that Screendragon will sponsor the 2023 Advertising Financial Management Conference! This is Screendragon’s fourth year partnering with the Association of National Advertisers (ANA).

If you’re joining the hybrid event, then make sure to visit Screendragon’s virtual booth or check out our marketing planning and agency management solution. You can follow the event conversation online using the #ANAAFM hashtag. Alternatively, you can still join the event by getting your ANA ticket here!

Driving value in a challenging climate

The ANA event agenda will focus on four key areas for maximising advertising agency value in 2023 – cost saving, change management, client agency relationships, sustainability, and quality of output.

Consequently, leading brands will learn about the latest methods to boost agency performance and value delivery. In a challenging economic climate, brands are under pressure to prove ROI for their investments. As a result, brands are reviewing agency relationships and making sure the foundations are in place for a maximum performance from all parties.

How does Screendragon help agencies control costs?

Screendragon’s centralised hub enables brands to manage, track and report on agency scopes, fees, and contracts. This enables global organisations to optimise their agency delivery model to generate cost savings, productivity gains, and operational efficiencies. Screendragon clients have lauded the ability to collaborate better on scopes, deliverables & staffing plans.

See our agency financial management solution in action!

If you’d like to see how Screendragon transforms advertising financial management then schedule a quick demo of our solution here. Alternatively, you can send a question to our sales team by emailing demo@screendragon.com.