Overcoming hardship, self doubt, and life threatening illness – Unstuck in October

October was motivation month on the Unstuck podcast. We were introduced to three marketing leaders that overcame unique challenges to secure their positions. Our guests faced many career hurdles but their individual hardships were tougher. These adversities arrived in the form of relationship stresses, poverty, and life-threatening illness. Work management also featured as we heard about workplace solutions and collaboration. Although it wasn’t always straightforward, our inspiring guests managed to build incredible careers in marketing and leadership. Here is a summary of the topics that shaped the Unstuck podcast in October!


The Productivity Triangle

Craig Robinson – Chief Growth Officer at Industrious

It could be argued that our first guest in October accomplished a great feat by earning a degree and securing a professional job. Growing up in a very disadvantaged Atlanta neighbourhood, it was unlikely that Craig Robinson would be able to break out of societal chains. He is now a Chief Growth Officer and Executive Board member that holds an MIT degree and an MBA from Harvard. So how did this Atlanta kid make it to the top of the real estate career ladder? Craig insists he would never have made it without generous support and guidance throughout his life. Teachers, neighbours, and coaches all went the extra yard to give him every chance of succeeding. He never forgot those who helped him and where he came from. As a result, he’s always happy to help others fulfil their goals so that they can have the same opportunity he did.

Nowadays, Craig is the Chief Growth Officer at Industrious. In this role, he is aiming to make the workplace evolve in line with human needs and corporate objectives. He describes workplace management as ‘not about space, it’s about place’. In this episode, the Harvard graduate provides valuable career guidance and work management tips for all listeners. This includes insights and useful commentary on building successful work environments, supportive work technology, and the three elements of human fulfilment!

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Defining a Win

Denise Karkos – Chief Marketing Officer at SiriusXM

Our second guest in October would not usually be happy with that position . A born winner, Denise Karkos established her career objective in her early 20s. She wanted to become a Chief Marketing Officer and all roads ought to lead to that destination. Before rapidly climbing the career ladder, Denise made her mark on the soccer pitch. She captained The University of Notre Dame’s D1 soccer team and was a fierce leader that led by example. The skipper was ‘always looking for another win’ and this mantra has remained with her throughout her career.

After graduating from Notre Dame, Denise brought her champion skills into the agency world. Unsurprisingly, she climbed the ranks quickly. She progressed from Assistant Media Buyer to Media Buyer and then onto Media Supervisor. Driven by ambition she reveals ‘those promotions felt amazing’. Denise always wanted the top job though and set her sights on a Media Director position. Once she achieved this goal, she had a reflective moment. She wondered where she was going and whether this direction was what she truly wanted. At this point, Denise knew she loved managing people and wanted the best marketing job in that area. It was time to hunt that CMO job again!

Denise is now the CMO of SiriusXM and it’s been a wild ride to get there. Denise often had to change her personal approach to reach this point in her career. Personality conflicts with bosses set her back earlier in her career but she earned valuable experience in these moments too. Striving to win is a big part of her management ethos now. She incorporates her Notre Dame experience by continuously defining wins for her team. “What I do for my team is define what a win looks like – whether it’s an event, a campaign, a meeting – what does success look like?” Listen to Denise describe her impressive journey below and find out what makes a great CMO!


Strength in Vulnerability

Gina Jacobson – Chief Growth Officer at Starcom Worldwide

Our final guest of October set the tone early in this intimate conversation “I spent the last four years engaged in the brutal reality of stripping away the person I once tried to be, revealing at last who I really am”. Gina Jacobson spent her life displaying a strong exterior while trying to continually impress others. She wasn’t ready to show vulnerability when she found out she had stage 4 cancer during a bleak doctor’s appointment. Although this news was shocking, Gina returned to a highly demanding role and continued to lead her team. In her own words she ‘feared losing her work identity more than losing her life’.

She quickly found out that she couldn’t pretend everything was normal. The Starcom Worldwide Chief Growth Officer was not able to manage the workload she carried before her diagnosis. She was compelled to finally show vulnerability to her co-workers. This was an incredibly difficult experience for her, but it forged strong intimate connections with her team. It has been a daunting journey for Gina, but she has kept the show on the road and continues to lead the renowned broadcast company today.

In this episode, Gina bravely shares insight into her cancer journey to date. She explains how she was forced to find new ways to live and work. In addition to revealing deeply personal experiences, Gina provides invaluable advice to listeners on how to support a co-worker that is unwell. She beat the odds and the doctor’s diagnosis to be here today and we’re very grateful she has put aside time for us.

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Wolff Olins to supercharge agency operations with Screendragon!

Wolff Olins is a renowned British advertising agency that has been in operation since 1965. Through offices in London, New York City and San Francisco it employs more than 150 people. Screendragon is delighted to welcome an agency of Wolff Olin’s calibre to our illustrious list of agency clients.

The Wolf Olins team will utlilise Screendragon’s agency management software to service key clients, optimize resources, manage costings, and collaborate internally and with clients. You can see some of Wolff Olin’s great work here!

G2 awards Screendragon – Explainer Blog

Welcome to our live G2 explainer blog for Screendragon. We have collected several G2 achievements and awards during the last couple of years. Therefore we think it’s time to summarise our recent success and keep tabs on our progress! Screendragon provide work management software – but what does this really mean? The G2 categories and our listings will help explain the Screendragon solution.

Work management is the core Screendragon solution but this incorporates project management, resource management, agency management, and more. In addition to product performance, G2 also evaluate quality of services. This takes into account implementation, relationship management, usability, ease of business, and ease of admin. Read on to see what solution and service areas that Screendragon has performed highly in, how we achieved our rankings and awards, and what this means in simple terms!

INDEX

1 – Latest News (October 2022)

2 – Introduction to G2

2a – Who are G2?
2b – What vendors feature on G2?
2c – How do G2 rank vendors?

3 – G2 Awards & Badges

3a – G2 High Performer Categories
3b – G2 Badges of Excellence
3c – G2 Top 50

4 – G2 Comparison Report

5 – See why Screendragon outperform the competition


1 – Latest News (October 2022)

Work management is at the core of everything we do at Screendragon. The G2 Fall reports have provided further evidence that we are a trusted partner for managing work. We are proud to receive new recognition from G2 for product usability, relationship management, and work management product performance! Our team, our product, and our services have made their mark in the work management category!

Work Management – High Performer!

Screendragon is now a High Performer in the Work Management category for the first time! The Enterprise Grid® Report for Work Management highlighted Screendragon’s outstanding product performance in 2022. As a result, we are now among the Highest Performers in the highly competitive Work Management category.

Work Management – Usability Index

If a product is difficult to use then it will negatively affect adoption rates. Screendragon’s intuitive platform makes it easy to learn the ropes and start managing work. Marketers and creatives are always at the forefront of our minds. This means UX and UI are key attributes of solution.

The latest G2 release has ranked the usability of Screendragon’s work management software among the best in the industry. The Usability score represents customer satisfaction and Net Promoter Score® (NPS) based on ratings by G2 users. If our customers think it’s easy to use our software then you will too!

Work Management – Relationship Index

We say it often but we need to declare it again – our employees are fabulous! Reviews on G2 will focus on different elements of Screendragon depending on how the client uses our solution. Some will highlight our project management proficiencies, others celebrate our resourcing, and our flexibility and customisation is universally popular. One theme underpins almost every review though – our clients love our team. We care about our clients and make every effort to make sure they see the best of our tool and use it to its maximum ability. Consequently, our recent award for Best Support in the Work Management category is a huge endorsement of our commitment to relationship management.


2. Introduction to G2

2a. Who are G2?

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G2 is a peer review website that scores software products and vendors based on customer reviews. G2 collects reviews through its online community and vendors scores include data collected from online sources and social networks too. Before submitting a review, G2 users need to validate their role and relationship with the vendor in question. Additionally, G2 does not edit or filter reviews. Buyers trust G2 as customers i.e. users determine a vendor’s ranking.

2b. What vendors feature on G2?

Any vendor can feature on G2 but only the leading players in the industry feature in G2 grids, reports, and awards. Screendragon features in several highly competitive solution categories on G2. These include Work Management, Resource Management, Marketing Resource Management, Digital Asset Management, Online Proofing, and Professional Services Automation. Some of these categories have over 100 vendors competing so it’s important to stand out from the crowd!

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Image: G2 vendor comparison table featuring Screendragon, Adobe Workfront, Wrike, Mavenlink, and Clarizen. I think it’s fair to say that Screendragon simplifies everything!

2c. How do G2 rank vendors?

G2 use a comprehensive list of scoring methodologies to evaluate vendors. They measure usability, satisfaction, relationship, implementation, and product performance. As a result. vendors that score highly in these categories can obtain high performer awards (see 2a) and badges of excellence (see 2b). The market ranking includes criterion such as employee headcount and social following.

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Above: G2 Professional Services Automation Enterprise Grid® – Screendragon are the highest performer (furthest to the right)!

3. G2 Awards & Badges

3a. G2 High Performer Categories

Screendragon are proud to have earned High Performer awards in all of the following categories. Our website does not exaggerate when we proclaim to be an ‘end-to-end’ work management and creative operations solution!

Work Management (Momentum Grid® Leader)

G2’s work management evaluation focuses on productivity gains, collaboration, resource optimization, and remote work management. Screendragon’s automated workflows, AI assisted resourcing and forecasting, and advanced budget management hit the spot. These capabilities help companies increase productivity, reduce costs and improve speed-to-market! Our core functionality spans in-depth workflow customization with intelligent form structures and tasks. This is also supported by a robust reporting module and easy to use administrative tools.

With 116 vendors featuring on G2’s work management category this is a highly competitive market. However, Screendragon is flying up the ranks and we’re moving towards the leadership position. In light of our recent achievements, our Momentum Grid® leader award highlights the trajectory of our award winning software!

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Marketing Resource Management (Momentum Grid® Leader)

Screendragon’s resource management module is fully integrated with our marketing project management software. Consequently, we can provide leaders with a live helicopter view of what their team is working on and what the timelines are. Screendragon’s heatmap capacity view offers managers insight into opportunities for new work and constraints for upcoming projects.

Screendragon has been a leader in the marketing and creative space for more than 15 years. This means our resource management tool is perfectly suited for creative teams. Our performance in the marketing resource management is further proof that we are the go-to work management software for marketing teams!

Resource Management (Grid® Leader)

G2 describes resource management as ‘software that tracks, schedules, and optimizes human and material resources required for project management’. Accordingly, Screendragon’s resource management capabilities are wide-ranging and help teams from a variety of backgrounds. Screendragon’s most popular resourcing features are drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent profile utilization, and pipeline and capacity planning.

Managing people and time is the foundation for work management and Screendragon has always stood out in this area. In addition to our leader position in the Momentum Grid®, Screendragon is the highest performer in the Resource Management Grid®! If you’d like to see why our customers rate us so highly in resource management then why not schedule a 30-minute tour of our software?

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Professional Services Automation (#1 for Enterprise)

We’re proud to have received awards for our product offering in work management, marketing resource management, and resource management. However, it is our performance in the professional services automation category that is taking pride of place.

Among our professional services customers are a host of global agency networks such as McCann World Group, Landor & Fitch, Arc Worldwide and Interbrand as well as many fast growing small agencies . Agencies use Screendragon’s agency management solution to create new ways to increase collaboration, productivity and compliance. They can do this while removing silos, duplication of efforts and costs. Screendragon is ranked #1 among Professional Services Automation vendors in the enterprise space!

Digital Asset Management

While Screendragon may not have all the features of a traditional DAM vendor, it does possess many of the key qualities that most customers need. This includes the ability to store, share, tag and organize digital assets. Screendragon’s asset management is used by clients to create brand libraries, apply meta tags, build training knowledge bases, and share content with colleagues and partners.


3b. G2 Badges of Excellence

While G2 ‘High Performer’ awards focus on product performance, G2 badges are awarded for top class service and support. So, you have read why our product is so highly rated. It’s now time to see why our team is also world class!

Best Meets Requirements / Easiest to do Business With

Screendragon offers a vast array of capabilities (see our High Performer awards) which means we tick the boxes for most buyers. While Screendragon is a flexible product with powerful configuration capabilities, we never expect clients to work things out for themselves. Every client is assigned a solution expert whose primary role is to listen to your needs and ensure that Screendragon fits perfectly for your business.

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Best Usability

Screendragon is a powerful work management tool with a lengthy list of features. Nonetheless, our brilliant development team keep user experience and customer success at the heart of everything we do. This means that Screendragon is a tool that can be learned and used by anyone (not just project managers!). It is simple in design while being sophisticated in performance.

Our latest award for ‘Best Usability’ is based on Screendragon’s performance in customer satisfaction, meeting requirements, and user adoption. Subsequently, this badge is proof that there’s a big difference between making a simple product versus making a product simple!

Best Support

Screendragon is a unique player in the work and creative management segment as most of our staff are customer service focused. We have a dedicated team of project managers, business consultants, and configuration specialists. Our project managers work with clients on a regular basis to maximize the value of Screendragon and optimize its performance. If you ever encounter a roadblock within the system (and we’d like to think you won’t!) you will not have to wait in line or go through red tape to get hands on support. We are always there when you need us.

Best Relationship

At Screendragon, we put immense value on customer support (see our award above!). When clients choose to work with Screendragon it is the beginning of a prosperous relationship for both parties. This contrasts to the seductive sell and swerve philosophy of many companies. Our greatest asset is our people and this resonates strongly in client feedback. We go to the nth degree to make sure our solution works brilliantly for your company. As a result, our clients tend to put great trust and value in our service.

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Easiest Setup

Adoption rates are greatly affected by onboarding time and user experience. As outlined in our awards for ‘Best Support’ and ‘Easiest to do Business With’ we guarantee a smooth transition for new clients. Our implementation competencies are not exclusive to our highly acclaimed solutions experts though. Screendragon’s product is built to be fit for purpose which means adoption time is quick and implementation is pain-free. Our user-friendly UI and agile software are very intuitive, so it never takes long to start seeing the benefits of the system!

Easiest Admin

Screendragon has been built from the ground up to be configurable and cater for different ways of working that exist. Practically every aspect of the platform can be managed using web-based admin tools. This flexibility and intuitiveness will excite project managers and admins as much as CMOs and creatives!

Users Love Us & Most Likely To Recommend

Based on everything we said above, it might become clear why more and more companies are choosing Screendragon to manage their work and creative operations. Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming operations at Fortune 500 companies and Global Agencies and our clients love us for it!

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4. G2 Vendor Comparison Report

We have effused Screendragon’s capabilities in our awards and badges summary above – but how do we stack up against the competition? Our G2 comparison report compares the top players in the industry across key product and service indicators. You can download it for free below!

G2-Comparison-Report-Download

5. See why Screendragon outperform the competition

We hope you’ve seen enough to justify learning more about Screendragon. If you want to see why our product scores so highly on G2 and other review websites then why not see the real thing in action? You can schedule a short product introduction with one of our solution experts below. Feel free to tell us what you’d like to see or what you need to know and we’ll show you why Screendragon is a perfect fit!

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One Dark Night, Second Chances, and Three-Part Narratives – Unstuck in September

September is a month which produces lively colours through its magnificent foliage. In the spirit of the season we had our most vibrant mix of guests on the Unstuck podcast. Two of our guests spent several years in the advertising world and used their experience to shape new careers. We had our first repeat guests that came back to tell us the true story behind their food enterprise. Their motto “everybody has a seat at their table” is deep and genuine. It pulls people up off the ground and offers hope and renewal. Fittingly, it was the capacity to offer redemption which gave one of our September guests a second chance at life. This is a story that will truly stop you in your tracks.


The Three-Part Narrative

Jon Suarez Davis – SVP, Marketing Strategy & Innovation at Salesforce

More commonly known by his three initials, Jon Suarez Davis tells his story as a “three-part narrative”. Having viewed the business world from “three distinct positions”, JSD has experienced life as a creator, a client, and a corporation. He began his career in advertising at the famous Ogilvy & Mather network. JSD describes his time in the advertising world as the “best training ground” for a young marketer. He got to experience life from a creator’s perspective and learned how the greatest advertisements are born and made.

JSD spent 15 years in the advertising industry, putting down roots in five different agencies. After leaving Leo Burnett in 2009, JSD jumped the fence into the corporate world. He took a senior role at the Kellogg Company where he led digital strategy. This was a “hybrid role” according to JSD. He was still working closely with agencies – existing somewhere between the agency realm and the corporate world. He finally loosened his grip on the agency space when he earned a Senior Vice President position at Salesforce through acquisition.

The Salesforce SVP believes little actions can lead to major improvements as “you only need to move the dial slightly to make huge improvements”. In this episode, he also discusses how AI and machine learning will have “life changing effects” as companies break down cultural, geographical, and other barriers. Tune in below to hear more from the impressive Jon Suarez Davis!


Vietnam Five

Tuan Huynh – Founder at VietFive Coffee & Activist

In truth, we could have dedicated a series to telling the story of Tuan Huynh. A feature from Chicago Magazine described it as “a story about the sustained sustainability of an individual who in truth none of you are supposed to be reading about. Recidivism interrupted.” This sets the tone for an extraordinary conversation between Tuan and our host Clive.

He recalls his childhood in war-ravaged Vietnam where Tuan’s family were on the run from a despot government. Following the fall of Saigon, the family were displaced to the central highlands of Vietnam where they began producing coffee. He wasn’t aware of it then, but the coffee farms and the pervasive hostility would both play significant roles in what was to come. Tuan’s family eventually escaped Vietnam and made it to the United States. Their arrival and assimilation were far from an American dream. The only people that welcomed him to the US were the refugee gangs looking for new recruits. On his 18th birthday Tuan made a decision that would change many lives. Words prove inadequate in describing these events, so we recommend you listen to Tuan and hear his account first-hand.

Once you’ve heard this chapter of Tuan’s life you will assume it effectively ended there. It’s remarkable that we can now reintroduce Tuan as a hugely successful Creative Director. His Chicago creative career included successful stints at Leo Burnett, Naomi Burnett, and a creative consultancy. He now runs his own coffee shop, VietFive, which stocks Robusta beans from his family farm in Vietnam. It a space to enjoy an espresso while meeting creative folk and building connections. When not making coffee, Tuan is often found driving initiatives for Chicago Peace. He is now guiding the youth of Chicago down a different path. He knows better than anyone what can happen when the darkness takes hold.


A Seat for Everybody!

Trish Thomas and Nichole Wilson – Co-Founders, Every Body Eat®

Unstuck regulars will remember that we met Trish Thomas and Nichole Wilson before. On episode 9, we heard about their growing healthy snack company Every Body Eat®. They have made great strides since then as they secured nationwide distribution with Sprout and are now stocked in Whole Foods across the entire mid-west! Trish and Nichole are back to tell us about their recent success and the value they’ve found in event marketing. If you truly believe in your product, then a sample or trial can quickly create customers!

Our host Clive reveals that the main reason Trish and Nichole were asked back was not to discuss business. In between the meat and bones of the previous podcast with the pair, the true story behind Every Body Eat somehow went unheard. The company’s goal is to “bring people together over a shared love of delicious food”. Their mission sounds similar but has a far deeper meaning. “Everybody has a seat the table means everybody” says Nichole. “At Every Body Eat, your past does not dictate your future with us”.

In a fitting follow up to episode 28, we hear about how Trish and Nichole are providing career opportunities for people who usually don’t get them. Every Body Eat finds new team members in disinvested neighbourhoods, the criminal justice system, and traumatic living environments. In tackling ‘privilege by proxy’, the pair provide extensive support to their co-workers. This includes budgeting advice, credit references, or general advice on loans and finance. It’s no wonder that Trish and Nichole are idolised by their team. Retention rates at Every Body Eat are proof of this. Listen below to hear how one company can transform a community.

Screendragon join ANA to support Brand Activation & Creativity Conference 2022

We’re excited to announce Screendragon’s participation in this year’s ANA Brand Activation Conference! Screendragon will sponsor the two-day virtual event and join the biggest brands in the world on October 12-13.

Concept creation, content production, creative automation, and collaboration are all on the agenda. We look forward to hearing about the latest trends and challenges in marketing and demonstrating where Screendragon can help brands – big and small!

If you’re attending the event, be sure to visit our virtual booth. We’d love to show you how we supercharge brand activation processes! Screendragon’s cloud-based marketing project management solution will improve speed-to-market, reduce costs, and enable you to streamline the entire creative process. Want to see our marketing project management software in action? Please book a 30-minute introduction here!

Lighting up Agency Operations at The Old Shanghai Firecracker Factory

We’re thrilled to announce The Old Shanghai Firecracker Factory has chosen Screendragon’s agency management software to streamline their operations in 2022 and beyond! The Johannesburg based agency has a glittering list of customers such as BMW, Mini, Dell, and FlySafair – and they will use Screendragon to service key clients, manage jobs and costing, and collaborate on work.

The Old Shanghai Firecracker Factory Logos

The Old Shanghai Firecracker Factory joins a growing list of Screendragon clients in Africa and we’re delighted to have them on-board! You can see some of their great work here.

Welcome Aboard, Hamamatsu!

Screendragon are delighted to welcome Hamamatsu to our growing list of technology clients. Since 1953, Hamamatsu have been a global leader in the development and manufacturing of light emitting and sensing components.

Hamamatsu will be using Screendragon’s marketing operations management solution to streamline marketing processes and integrate marketing operations. We are proud to partner with a champion of the photonics industry and an innovation leader!

Screendragon Features in Chiefmartec’s 2022 Map

MarTech 2022 screendragon

This week, ChiefMartec released it’s 2022 MarTech Map featuring 9,932 marketing technologies. What began as a list of 150 technologies in 2011 has become a mammoth illustration of nearly 10,000 companies vying for airtime and attention in saturated markets. It’s never been more difficult to know what vendor best meet your requirements, so this is a quick explainer of where Screendragon is situated in the sea of marketing technologies!

Projects and Workflow

Screendragon is categorized in the Projects & Workflow category among 261 other vendors. Our core strengths lie in our project management capabilities wherein smart workflows automatically route projects and tasks to the right people at the right time. This ensures required contributors and approvers are only introduced when needed which avoids time delays and secures optimum use of resources!

Our briefs are built for marketers and creatives, so they’re designed to be easily filled – where only information that is needed is asked for – while always ensuring necessary data and files are collected.

Marketing and agency teams need to be agile so that they can respond quickly to feedback and change requests. An iterative approach enables constant improvement and allows for changing requirements, even at late stages of content production. Without smart workflows, easy markups and quick approvals, unexpected change requests can cause frustration and chaos. Screendragon’s agile software makes it easy to iterate and change course throughout the lifecycle of a project.

Marketers are often under the spotlight for costs and resources too. Screendragon removes the need for many manual tasks while always ensuring people are only called to action when needed. This saves a lot of time, effort, and expense!

Collaboration

The fundamental basis for project management software is to provide a hub for people and teams to come together and get work done. Old school methods of project management such as email and Excel can result in communications being lost in long email threads or missed entirely. Screendragon provides an epicenter for all communication between colleagues, clients, and any other project contributors.

In addition to organizing communication, Screendragon provides a hub for content discussions, markups, and approvals wherein siloes can be broken down and teams can work together effectively and efficiently.

DAM / MRM

Chiefmartec has grouped Digital Asset Management and Marketing Resource Management together, but the author’s view is that these product functions are too vast to be merged into one category.

While Screendragon may not be a native DAM vendor, it integrates robust DAM functionalities. Smart workflows offer the ability to automatically publish approved content in the digital asset library so global marketing teams can easily store, access, and reuse content. Metadata can also be used to categorise content for easy search and reporting.

As defined by Forrester, marketing resource management (MRM) encapsulates most elements of work management “A tool or suite of tools that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment.” Screendragon’s resource management tool is fully integrated within our marketing project management software. Our easy to use interface provides a holistic view of all marketing resources at any moment in time.

Talent Management

Talent is the lifeblood of any organisation and this is even more applicable for a creative industry like marketing. How can you ensure that each team member maximises performance and delivers on their true potential? Without talent management software you’re relying on anecdotal evidence on how a team or individual is performing. 

It’s no secret that people are happier at work when they’re doing well. Screendragon’s marketing resource management incorporates skills based profiling and AI powered job allocation to make sure people are assigned to work and projects that suit their skillset and ability. Talent management technology can also identify skills gaps within the organisation so that freelancers or new hires can be onboarded to fill a role!

What do Screendragon customers think?

We’ve shared a lot of information above on our martech and work management capabilities, but what do our customers think about our software? In our G2 explainer live blog we give readers a summary of our recent awards and reviews by Screendragon customers. You will see why we’re proud of our accomplishments and why customers love us! Alternatively, you can download our G2 comparison report below to see how we stack up against the competition!

Screendragon vs Adobe Workfront vs Smartsheet

Unstuck in April: Start-ups, Selling Chicago & Improv Comedy!

April brought an eclectic mix of guests on the Unstuck podcast as we heard from a startup fanatic, an agency and brand veteran, a public service marketeer, and an improvisational comedy guru! Virtually all our favourite topics were covered as we heard about building businesses from the ground up, managing a global agency network, swapping agency life for brand marketing, creating a brand for a city, and how to use comedy techniques to improve daily life!

If you want to see what happened last month on the podcast, then don’t forget to read through our Unstuck highlights for March. Keep an eye on Screendragon’s social channels for new episode and guest updates and make sure you subscribe in your favourite podcast app!


‘The Process Playbook’

Chris Ronzio, Founder at Trainual

Chris Ronzio is a serial entrepreneur that caught the business bug as early as kindergarten and set up his first successful business at 14 years of age when he built and subsequently sold a video production company.

After selling his video company, Chris tried his hand at several different entrepreneurial ventures which delivered varying degrees of success. In January of 2018, Chris set up Trainual – an employee onboarding and development platform. The company now employs 85 people and supports more than 6,000 small businesses in over 170 countries. Among Trainual’s unique employee retention policies is to offer new hires $5,000 to leave once they’ve completed two weeks in the firm. To date, no one has taken Chris and Trainual up on their offer – listen to the full episode below to find out why!


‘Fun at the Forefront’

Cristina Kenz, Chief Growth and Sustainability Officer at Kraft Heinz

Cristina Kenz is the perfect guest for a company like Screendragon. She has scaled the agency world to lead global networks like Grey and BBDO before fearlessly swapping agency life for senior roles in Pepsi Co, Danone, and now Kraft Heinz.

Her career in marketing and advertising has spanned three continents and four decades but Cristina’s ambition has always remained the same – to be a happy and whole person. This means work needs to be a place of enjoyment for Cristina and this puts teamwork and play at the top of her leadership policy. Tune in below to hear how this marketing and agency veteran is keeping things simple after all these years!


‘Improvised Confidence’

Kelly Leonard, Executive Director at The Second City

Kelly Leonard is a staple of the Chicago comedy scene as a 35-year veteran of famed improv hub, The Second City. Kelly is the author of the amazing ‘Yes, and’ book which intertwines improvisational comedy and a self-help guide. Kelly believes that humans are prone to say no when confronted with choices which results in many opportunities for fun or development being missed. ‘Yes, and’ is a gentle nudge to say ‘yes’ more often and see where that path brings you. Too often we approach the world with ‘humble curiosity’ which can close doors and suppress personalities.

In addition to comedy and writing, The Second City offer coaching and development for teams wherein improv techniques are used to guide people towards unlocking their true talents and abilities. Kelly explains how he uses improv techniques to guide him throughout many facets of his day – even handling busy roads and traffic! Kelly’s episode is a unique opportunity to find new tactics and approaches that can help both your work and daily life.


‘A World-Class City’

Michael Fassnacht, CMO at City of Chicago & CEO, World Business Chicago

Born in Germany but made in Chicago seems an appropriate depiction for Michael Fassnacht, the CMO of the City of Chicago and CEO of World Business Chicago. In both roles, Michael is tasked with telling the story of Chicago and promoting the city on a domestic and international plain.

Having spent many years working in the agency world, Michael is experienced in building brands and delivering business. He’s now using these skills to sell Chicago as a melting pot of educated workers, talent, diversity, and ecological benefits. The city’s business sector is booming after a record year for VC investment – listen below to find out how Michael Fassnacht is packaging a ‘world class city’!.


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Viva Screendragon! Viva Creative!

New-Client-Win-Viva-Creative

Screendragon would like to welcome Viva Creative to it’s long list of world-class creative agency clients. Viva Creative specializes in experiential marketing and has produced live events, digital content, and insight driven creative to organizations like Viacom, Under Armour, Marriott, and the MTV VMA awards!

The Viva Creative team will use Screendragon to maximize a robust pool of in-house resources and harness insights that drive efficiencies on projects in their pipeline.