Unstuck: Top Five Tips for 2023

It’s been a memorable first year for the Unstuck podcast! More than 4,000 people tuned in across 21 countries. Broadcasting to our 4,000 strong community were 38 marvellous guests. They generously shared their experiences and offered invaluable advice. We had entrepreneurs, CMOs, agency leaders, sports stars, food buffs and more. To help compile the top takeaways from our first group of guests, we’ve produced our top tips for 2023. We reviewed every episode, identified the most important messages, and found five core ideas that stood out.

1 – Start with insights

Being marketers, we often focus a lot of effort and headspace on delivering content as fast as we can. The market is demanding and the number of channels to reach them is constantly increasing. However, before we strategise about creative concepts, content types, and channels, we need to study the data. Dr Marcus Collins (our Hip Hop Doctor!) reminded us that every story starts with data and being aware of its significance. The doctor determines that “It begins with insights, what are insights? Insights are converting facts into meaning.”

In order to create expressive content and campaigns we need to be able to translate our insights into meaningful information. Simon Francis, CEO of Flock, felt that the best method of data analysis was to ‘hunt the edges’. This meant looking at the ‘edges’ of datasets, in the areas you don’t usually explore. By discovering and analysing new data you can open a world of opportunity for different journeys. Of course, it’s critically important that you know how to interpret the information once you find it. In the words of Emma Montgomery, CEO at Leo Burnett, “When I was doing deep analysis for media and research I would ask ‘What do the numbers tell me?’ rather than ‘What are the numbers?’” So, when you’re developing your marketing strategy and content plans for 2023, make sure you begin with exploring and understanding the data!

2 – Pivot and Reinvent

Regular listeners will be very aware of the importance of being able to pivot. Our third guest on Unstuck was Amanda Lannert, CEO of Jellyvision. Gamers will be familiar with Amanda’s company as they once developed video games on CD-ROMs. When the CD-ROM business died, Jellyvision had to completely reinvent itself as a B2B tech agency. In Amanda’s words “pivoting is life or death.” She reminded listeners how important culture is within the transformation process. Sarah Hofstetter, President at Profitero, described this process as ‘selective destruction.’ Companies often iterate in minor increments, but Amanda and Sarah believe this is too risk averse. Sometimes we need to pick out areas that are not performing and rewrite the rules. So don’t be afraid to rip it all up in 2023 and start again!

Emma Montgomery was also an advocate of reinvention. She insisted it’s more risky to stay on the same course than chart a new one. “Getting stuck isn’t always a bad thing. When you get stuck – ask why? We’re not growing – why?.”

It’s critically important for your company to be able to pivot and reinvent. However, it’s just as important that you can develop your own personal story too. In the words of Sarah Hofstetter “don’t be afraid to pivot or completely change course in your working life. You need different chapters.” The enlightened Rishad Tobaccowala had a similar idea “remember your career is long. Try to make sure you don’t get stuck for too long. Constantly reinvent yourself by doing new things.” On this note, why not make 2023 the year you revise your company, marketing, or personal playbook?

3 – Keep compassion at the core

When it comes to talent management, the first component is compassion. Before tuning up resource management, skills profiling, and job matching, you need to make your team feel important and appreciated. Beth Ann Kaminkow, Global Chief Executive Officer of VMLY&R Commerce, summed this idea up for listeners, “My secret ingredient for unlocking talent is ‘loverage.’ I’ve always led with love. That means every transformation comes from a place of love.”

Trish Thomas and Nichole Wilson became our first repeat guests on the podcast. They came back to tell us the story of Every Body Eat and why the name is so significant. Humanity and compassion are at the core of the company’s culture. Trish and Nichole have used their food enterprise as an engine to give opportunity and education to disadvantaged areas. Furthermore, their compassion extends to providing second chances to people that may not get them elsewhere. Trish proudly stated, “At Every Body Eat, your past does not dictate your future with us.” Every Body Eat provide a job, life hacks, and growth opportunities for their devoted team.

Once they became business owners, Trish and Nichole could “see the systems and processes that hold inequities in place, and dismantle them from our side.” Another guest that is breaking down barriers to lift people up is Samantha Kolkey. She is the Executive Director at Options for College Success. Samantha is a neuro diverse leader that is leading an entirely neuro diverse organisation. Compassion drives understanding about neuro diversities and unique talents. “The neurodiverse model focuses on there not being a right way of thinking. We must remember that everyone is wired differently. There’s vulnerability to the term neuro divergence. However, when you say it as a matter of fact, it’s accepted.”

4 – Purpose begins within

We often hear of the importance of purpose-driven marketing. Brands that practice purpose driven marketing are those that openly put core values at the forefront. But how can you create content and campaigns that are captivating if your own work is lacking purpose? The purpose driven philosophy begins within the walls of the office (or virtual space). We need to be able to find purpose at work and feel connected to our endeavors. Rishad Tobaccowala shared a thoughtful message with listeners. “Life is a journey through time in search of meaning. Therefore, you need to find meaning at work.”

This narrative continued when we were introduced to a C-suite exec from Atlanta. Craig Robinson reminded us that we need to make an impact through our work. Fulfillment comes from belonging and we are all compelled to leave our stamp. He passionately remarked, “If I’m not here tomorrow, did I make a difference? Did I leave a mark on a corporation? Does my employer care about me? What was my purpose?”

5 – Don’t accept the odds

The final lesson of Unstuck in 2022 is an important one. Do not accept that you’re not good enough, or the right fit, or not from the ideal background. Several of our inspiring guests defeated the odds to be where they are today. We learned about poverty, societal chains, dangerous environments, and life threatening illness. All of these adversities were overcome by Unstuck guests which reminds us that anything is possible.

We mentioned Craig Robinson in our previous section. Craig climbed to the top of the real estate ladder against the odds. Growing up in a disadvantaged Atlanta neighbourhood it was unlikely he would break out of societal shackles. He went on to graduate from Harvard and became a successful C-level executive. Another inspiring Harvard graduate was introduced in episode 37. Mawi Asgedom’s first education was a refugee camp in Sudan. Who would have thought that this war displaced asylum seeker would give a commencement speech at Harvard? Our Unstuck guests overcame life threatening circumstances too. Gina Jacobson was diagnosed with stage 4 cancer four years ago. She beat the odds and the doctor’s diagnoses to be here today. Gina leads Starcom Worldwide and continues to create special work while defying expectations.

Hey presto, we’ve concluded the Unstuck 2022 recap and shared our most important tips from guests. We hope you’ve learned as much as we have this year. Please come back and join us in 2023 for more inspiring stories and practical advice!

UnstuckWrapped 2022

A robust agency operations solution for Bulletproof!

Screendragon is thrilled to welcome Bulletproof to our client list of superstar independent agencies. Set up in 1998, the now 300 strong agency is “a creative force, run by creatives to put a dent in corporate business conventions and vanquish design mediocrity”.

The global design innovator has offices in London, New York, Singapore, Amsterdam, Sydney, and Shanghai.Bulletproof will utilise Screendragon’s agency management software to develop operational excellence as the company continues to grow and scale worldwide. If you’d like to see some of Bulletproof’s amazing work, then check out their portfolio here!

Want to learn more about Screendragon’s agency management solution? You can book a time that suits for a 30 minute product preview.

Screendragon named leader in b.telligent MRM overview

b.telligent MRM Leader Header - LP

Screendragon have been named a leader in the Marketing Resource Management (MRM) overview by b.telligent – a technology-independent consultancy specializing in analytics and data management.

The Munich based consultancy surveyed clients relating to MRM challenges and reviewed 22 vendors in the MRM space for their 2023 market review. To help select vendors, b.telligent evaluated performance by potential participants on Gartner, Forrester, and other market reports. The survey and review focused on six core product areas: Modularity, Planning, Digital Asset Management, Data Management, Workflow Management, and Reporting.

The main MRM challenges outlined by b.telligent clients related to:

  • No overview of campaign status or tasks
  • Manual, error-prone workflows
  • Separate data storage in silos
  • Time-consuming search and administration
  • Inflexible workflow processes
  • No overview of budget planning

We’re happy to affirm that Screendragon is the perfect solution to the MRM pain points experienced above! Meanwhile, here is a summary of b.telligent’s MRM overview:


b.telligent’s modularity evaluation focused on whether the solution was developed in-house, readiness of out-of-the box modules, multi-client operation, and flexibility to adapt to individual requirements.

Screendragon’s configurability and comprehensive feature set scored highly in the marketing resource management modularity evaluation. This included acclaim for Project Management, Resource Management, Budget Management, and Digital Asset Library modules. b.telligent concluded; “The solution offers multi-client capability allowing agencies to manage several different clients. Also, Screendragon can be configured very flexibly. This is done through the creation of individual fields, workflows, and metadata information.”


The planning evaluation for MRM covered campaign management, budgeting, and resource planning. Screendragon has powerful planning capabilities including a real time resource calendar, drag ‘n’ drop scheduling, talent profiles, utilization tracking, and capacity planning.

b.telligent’s market overview highlighted Screendragon’s capabilities in the following: “Forms and templates can be created, and their fields individually configured. A marketing calendar is a standard feature. Furthermore, project, budget, and resource planning (e.g., capacity view) are all available”.

Digital Asset Management

When analysing DAM capabilities, b.telligent’s marketing resource management overview focused on import, tagging, search, historicization and export functions as well as asset-related rights control. Although Screendragon is not a native DAM vendor, it can provide multiple digital asset management features that are important for marketing teams.

Leveraging workflow automation, approved content can be automatically published to a Screendragon digital asset library. Additionally, the metadata associated with the asset can also be auto populated into the library. This is what b.telligent said about Screendragon’s DAM capabilities “In brief, Screendragon’s standard features include an integrated DAM (via a digital asset library) with a marketing playbook, metadata maintenance and import options via API.”

Data Management

The data management for evaluation for MRM vendors considered a solution’s capability in terms of data loading, connectors, export options, metadata, and security. Screendragon’s hosting environment and service levels are enterprise-class and perfect. Intelligent permission controls ensure that people only receive or view data that is meant to be seen by that individual or group.

Furthermore, you can also integrate with 1000’s of apps including Office365, Google Drive, SAP, PeopleSoft, MS Dynamics and more. “For example, data connections can be realized via API, csv, custom ingest and through standard integrations via the zapier integration platform. Also, ERP systems (e.g., SAP) and external DAM systems can be connected. Data exports via xls, pdf and sFTP are possible. On top of that, a form builder allows effective management of metadata.”

Workflow Management

The areas of workflow management that b.telligent’s evaluation focused on were functional scope, collaboration functions, hierarchies, templates, automation, and customization. Screendragon is a workflow software platform that combines powerful functionality with friendly UI. In short, it is one of the most configurable platforms on the market. As a result, this enables customization of UX, forms, workflows, dashboards, and reports.

b.telligent summarised Screendragon’s workflow as “Complex workflows can be flexibly configured with the help of a powerful workflow builder. A Gantt chart of all activities including interdependencies is available (project portfolio overview). Accordingly, the messaging functionality can be used at all process levels.”

Reporting & Analytics

The reporting and analytics section analysed the ability to monitor and alert through reports, dashboards, and notifications. On top of that, flexibility of reporting and analytics were also important during evaluation. Screendragon makes reporting and analytics a breeze as it automatically prepares key data for you.

You can create your own personalized portfolio views with key KPI project data and schedule reports to be emailed to key stakeholders at specific dates and times. B.telligent concluded “Reports can be freely configured with a report builder. Also, individual fields can be integrated into reports. Alerting functions are available.”

Would you like to learn more about Screendragon’s MRM software? If so, you can schedule a short demo with us here!

Greetings, Hallmark!

Screendragon are proud to add Hallmark to our list of world famous brands using Screendragon’s creative operations management solution. The much loved card company was founded in 1910 and is the largest manufacturer of greetings cards in the United States. Today, Hallmark generates more than 19,000 new and redesigned greeting cards and related products per year.

The Hallmark creative team will use Screendragon’s transformational software to streamline creative operations and supercharge marketing processes. Greetings, Hallmark – it’s great to have you onboard!

Overcoming hardship, self doubt, and life threatening illness – Unstuck in October

October was motivation month on the Unstuck podcast. We were introduced to three marketing leaders that overcame unique challenges to secure their positions. Our guests faced many career hurdles but their individual hardships were tougher. These adversities arrived in the form of relationship stresses, poverty, and life-threatening illness. Work management also featured as we heard about workplace solutions and collaboration. Although it wasn’t always straightforward, our inspiring guests managed to build incredible careers in marketing and leadership. Here is a summary of the topics that shaped the Unstuck podcast in October!

The Productivity Triangle

Craig Robinson – Chief Growth Officer at Industrious

It could be argued that our first guest in October accomplished a great feat by earning a degree and securing a professional job. Growing up in a very disadvantaged Atlanta neighbourhood, it was unlikely that Craig Robinson would be able to break out of societal chains. He is now a Chief Growth Officer and Executive Board member that holds an MIT degree and an MBA from Harvard. So how did this Atlanta kid make it to the top of the real estate career ladder? Craig insists he would never have made it without generous support and guidance throughout his life. Teachers, neighbours, and coaches all went the extra yard to give him every chance of succeeding. He never forgot those who helped him and where he came from. As a result, he’s always happy to help others fulfil their goals so that they can have the same opportunity he did.

Nowadays, Craig is the Chief Growth Officer at Industrious. In this role, he is aiming to make the workplace evolve in line with human needs and corporate objectives. He describes workplace management as ‘not about space, it’s about place’. In this episode, the Harvard graduate provides valuable career guidance and work management tips for all listeners. This includes insights and useful commentary on building successful work environments, supportive work technology, and the three elements of human fulfilment!

Unstuck EP30 - Social - Quote 3 - Craig Robinson

Defining a Win

Denise Karkos – Chief Marketing Officer at SiriusXM

Our second guest in October would not usually be happy with that position . A born winner, Denise Karkos established her career objective in her early 20s. She wanted to become a Chief Marketing Officer and all roads ought to lead to that destination. Before rapidly climbing the career ladder, Denise made her mark on the soccer pitch. She captained The University of Notre Dame’s D1 soccer team and was a fierce leader that led by example. The skipper was ‘always looking for another win’ and this mantra has remained with her throughout her career.

After graduating from Notre Dame, Denise brought her champion skills into the agency world. Unsurprisingly, she climbed the ranks quickly. She progressed from Assistant Media Buyer to Media Buyer and then onto Media Supervisor. Driven by ambition she reveals ‘those promotions felt amazing’. Denise always wanted the top job though and set her sights on a Media Director position. Once she achieved this goal, she had a reflective moment. She wondered where she was going and whether this direction was what she truly wanted. At this point, Denise knew she loved managing people and wanted the best marketing job in that area. It was time to hunt that CMO job again!

Denise is now the CMO of SiriusXM and it’s been a wild ride to get there. Denise often had to change her personal approach to reach this point in her career. Personality conflicts with bosses set her back earlier in her career but she earned valuable experience in these moments too. Striving to win is a big part of her management ethos now. She incorporates her Notre Dame experience by continuously defining wins for her team. “What I do for my team is define what a win looks like – whether it’s an event, a campaign, a meeting – what does success look like?” Listen to Denise describe her impressive journey below and find out what makes a great CMO!

Strength in Vulnerability

Gina Jacobson – Chief Growth Officer at Starcom Worldwide

Our final guest of October set the tone early in this intimate conversation “I spent the last four years engaged in the brutal reality of stripping away the person I once tried to be, revealing at last who I really am”. Gina Jacobson spent her life displaying a strong exterior while trying to continually impress others. She wasn’t ready to show vulnerability when she found out she had stage 4 cancer during a bleak doctor’s appointment. Although this news was shocking, Gina returned to a highly demanding role and continued to lead her team. In her own words she ‘feared losing her work identity more than losing her life’.

She quickly found out that she couldn’t pretend everything was normal. The Starcom Worldwide Chief Growth Officer was not able to manage the workload she carried before her diagnosis. She was compelled to finally show vulnerability to her co-workers. This was an incredibly difficult experience for her, but it forged strong intimate connections with her team. It has been a daunting journey for Gina, but she has kept the show on the road and continues to lead the renowned broadcast company today.

In this episode, Gina bravely shares insight into her cancer journey to date. She explains how she was forced to find new ways to live and work. In addition to revealing deeply personal experiences, Gina provides invaluable advice to listeners on how to support a co-worker that is unwell. She beat the odds and the doctor’s diagnosis to be here today and we’re very grateful she has put aside time for us.

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Wolff Olins to supercharge agency operations with Screendragon!

Wolff Olins is a renowned British advertising agency that has been in operation since 1965. Through offices in London, New York City and San Francisco it employs more than 150 people. Screendragon is delighted to welcome an agency of Wolff Olin’s calibre to our illustrious list of agency clients.

The Wolf Olins team will utlilise Screendragon’s agency management software to service key clients, optimize resources, manage costings, and collaborate internally and with clients. You can see some of Wolff Olin’s great work here!

One Dark Night, Second Chances, and Three-Part Narratives – Unstuck in September

September is a month which produces lively colours through its magnificent foliage. In the spirit of the season we had our most vibrant mix of guests on the Unstuck podcast. Two of our guests spent several years in the advertising world and used their experience to shape new careers. We had our first repeat guests that came back to tell us the true story behind their food enterprise. Their motto “everybody has a seat at their table” is deep and genuine. It pulls people up off the ground and offers hope and renewal. Fittingly, it was the capacity to offer redemption which gave one of our September guests a second chance at life. This is a story that will truly stop you in your tracks.

The Three-Part Narrative

Jon Suarez Davis – SVP, Marketing Strategy & Innovation at Salesforce

More commonly known by his three initials, Jon Suarez Davis tells his story as a “three-part narrative”. Having viewed the business world from “three distinct positions”, JSD has experienced life as a creator, a client, and a corporation. He began his career in advertising at the famous Ogilvy & Mather network. JSD describes his time in the advertising world as the “best training ground” for a young marketer. He got to experience life from a creator’s perspective and learned how the greatest advertisements are born and made.

JSD spent 15 years in the advertising industry, putting down roots in five different agencies. After leaving Leo Burnett in 2009, JSD jumped the fence into the corporate world. He took a senior role at the Kellogg Company where he led digital strategy. This was a “hybrid role” according to JSD. He was still working closely with agencies – existing somewhere between the agency realm and the corporate world. He finally loosened his grip on the agency space when he earned a Senior Vice President position at Salesforce through acquisition.

The Salesforce SVP believes little actions can lead to major improvements as “you only need to move the dial slightly to make huge improvements”. In this episode, he also discusses how AI and machine learning will have “life changing effects” as companies break down cultural, geographical, and other barriers. Tune in below to hear more from the impressive Jon Suarez Davis!

Vietnam Five

Tuan Huynh – Founder at VietFive Coffee & Activist

In truth, we could have dedicated a series to telling the story of Tuan Huynh. A feature from Chicago Magazine described it as “a story about the sustained sustainability of an individual who in truth none of you are supposed to be reading about. Recidivism interrupted.” This sets the tone for an extraordinary conversation between Tuan and our host Clive.

He recalls his childhood in war-ravaged Vietnam where Tuan’s family were on the run from a despot government. Following the fall of Saigon, the family were displaced to the central highlands of Vietnam where they began producing coffee. He wasn’t aware of it then, but the coffee farms and the pervasive hostility would both play significant roles in what was to come. Tuan’s family eventually escaped Vietnam and made it to the United States. Their arrival and assimilation were far from an American dream. The only people that welcomed him to the US were the refugee gangs looking for new recruits. On his 18th birthday Tuan made a decision that would change many lives. Words prove inadequate in describing these events, so we recommend you listen to Tuan and hear his account first-hand.

Once you’ve heard this chapter of Tuan’s life you will assume it effectively ended there. It’s remarkable that we can now reintroduce Tuan as a hugely successful Creative Director. His Chicago creative career included successful stints at Leo Burnett, Naomi Burnett, and a creative consultancy. He now runs his own coffee shop, VietFive, which stocks Robusta beans from his family farm in Vietnam. It a space to enjoy an espresso while meeting creative folk and building connections. When not making coffee, Tuan is often found driving initiatives for Chicago Peace. He is now guiding the youth of Chicago down a different path. He knows better than anyone what can happen when the darkness takes hold.

A Seat for Everybody!

Trish Thomas and Nichole Wilson – Co-Founders, Every Body Eat®

Unstuck regulars will remember that we met Trish Thomas and Nichole Wilson before. On episode 9, we heard about their growing healthy snack company Every Body Eat®. They have made great strides since then as they secured nationwide distribution with Sprout and are now stocked in Whole Foods across the entire mid-west! Trish and Nichole are back to tell us about their recent success and the value they’ve found in event marketing. If you truly believe in your product, then a sample or trial can quickly create customers!

Our host Clive reveals that the main reason Trish and Nichole were asked back was not to discuss business. In between the meat and bones of the previous podcast with the pair, the true story behind Every Body Eat somehow went unheard. The company’s goal is to “bring people together over a shared love of delicious food”. Their mission sounds similar but has a far deeper meaning. “Everybody has a seat the table means everybody” says Nichole. “At Every Body Eat, your past does not dictate your future with us”.

In a fitting follow up to episode 28, we hear about how Trish and Nichole are providing career opportunities for people who usually don’t get them. Every Body Eat finds new team members in disinvested neighbourhoods, the criminal justice system, and traumatic living environments. In tackling ‘privilege by proxy’, the pair provide extensive support to their co-workers. This includes budgeting advice, credit references, or general advice on loans and finance. It’s no wonder that Trish and Nichole are idolised by their team. Retention rates at Every Body Eat are proof of this. Listen below to hear how one company can transform a community.

Screendragon join ANA to support Brand Activation & Creativity Conference 2022

We’re excited to announce Screendragon’s participation in this year’s ANA Brand Activation Conference! Screendragon will sponsor the two-day virtual event and join the biggest brands in the world on October 12-13.

Concept creation, content production, creative automation, and collaboration are all on the agenda. We look forward to hearing about the latest trends and challenges in marketing and demonstrating where Screendragon can help brands – big and small!

If you’re attending the event, be sure to visit our virtual booth. We’d love to show you how we supercharge brand activation processes! Screendragon’s cloud-based marketing project management solution will improve speed-to-market, reduce costs, and enable you to streamline the entire creative process. Want to see our marketing project management software in action? Please book a 30-minute introduction here!

Lighting up Agency Operations at The Old Shanghai Firecracker Factory

We’re thrilled to announce The Old Shanghai Firecracker Factory has chosen Screendragon’s agency management software to streamline their operations in 2022 and beyond! The Johannesburg based agency has a glittering list of customers such as BMW, Mini, Dell, and FlySafair – and they will use Screendragon to service key clients, manage jobs and costing, and collaborate on work.

The Old Shanghai Firecracker Factory Logos

The Old Shanghai Firecracker Factory joins a growing list of Screendragon clients in Africa and we’re delighted to have them on-board! You can see some of their great work here.

Welcome Aboard, Hamamatsu!

Screendragon are delighted to welcome Hamamatsu to our growing list of technology clients. Since 1953, Hamamatsu have been a global leader in the development and manufacturing of light emitting and sensing components.

Hamamatsu will be using Screendragon’s marketing operations management solution to streamline marketing processes and integrate marketing operations. We are proud to partner with a champion of the photonics industry and an innovation leader!