What does Creative Operations look like in 2023?

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Project management and resource management tools were the most popular solutions when we last surveyed the creative operations industry. The year was 2021 and the pandemic was still top-of-mind. In the same survey, we learned that half our respondents had implemented new software that year to help manage creative work. Maybe that was related to the 66% of creatives that revealed workloads were on the rise?

After a brief hiatus for 2022, the State of Creative Operations survey is back. This year’s report will pull pack the curtain on the creative workspace and find out what makes teams tick in 2023. On that note, it’s time to see what the post COVID creative operations industry looks like.

What is the industry outlook?

We want to know what the creative landscape looks in 2023. Did your team hire new staff in 2022? Or did your team downsize? Additionally, we will plot the course for the year ahead looking at hiring plans, freelancer usage, and offshoring regularity. Rumours of recession and downsizing have afflicted the creative operations discourse for the last 12 months. However, we are seeing positive signs from the market too. So, is it time for creatives to tighten the belt or loosen the screw?

How are creatives working in 2023?

How much time do creatives still spend on non-creative work? We’ll be answering this question to see whether respondents have found ways to prioritise their creative efforts since our last survey. For example in 2021, 25% of creatives spent more than 2 days per week on non-creative work. That’s more than 40% of the working week dedicated to tasks that do not help creative output.

What’s more, we’ll also be examining creative stimulants, most common challenges, contemporary workspaces, and more. Find out what how creative work is produced in 2023, what helps it flourish, and what can inhibit it.

What are the most common communication practices?

The State of Creative Operations in 2023 will examine how creative teams are communicating, sharing ideas, submitting briefs, and collaborating with partners. Are creatives still using the same communication channels as before? What’s the most common form of receiving a brief?

Furthermore, we will find out if collaboration is easier or more difficult in 2023. We found that many creative teams struggled in 2021 to communicate effectively while working remotely. Has the creative world fully adapted to remote collaboration?

What technologies are creatives reliant on?

The creative tech stack is continually evolving as the industry embraces automation and systemic processes. On that note, we will find out what technologies are essential for creative teams in 2023. Is work management software now ubiquitous? Do any creatives still depend on old school Excel and Email methods? Lastly, we are very interested to see whether AI has become a part of the creative toolkit in 2023.

How do I take the Creative Operations survey?

The survey is now open for submissions. Respondents will get early access to the report and kept informed about upcoming analysis. It only takes 5 minutes to complete the survey so why not join the #CreativeOps2023 discussion?

The #1 Resource Management Solution on G2

The #1 Resource Management Software

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With 20 years’ experience in the creative world, Screendragon stands out as the solution of choice for many leading global agencies and pioneering independent agencies.

Screendragon’s resource management capabilities are wide-ranging and transformational. Clients love our drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent management, project pipeline and capacity planning, and powerful resourcing analytics and reports.

The Most Recommended Software

Screendragon holds the exclusive ‘Most Likely to Recommend’ award for the Professional Services Automation category on G2. (mention competitors)

Ease of use, meeting requirements, and quality of support are key components of the award winning Screendragon solution. As you will see in the grid, Screendragon is a software and service that is valued by clients. Our NPS score of 9.5 is the joint highest in the market!

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All in One Place

We simplify operations. Screendragon displaces disparate and siloed systems with one centralised tool to manage your work.

Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming agency operations  and our clients love us for it! Why not find out why we're the #1 Resource Management solution and #1 for Professional Services?

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Trusted by some of the biggest brands and agencies

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The #1 Resource Management Solution for Agencies

The #1 Resource Management Software

A

With 20 years’ experience in the creative world, Screendragon stands out as the solution of choice for many leading global agencies and pioneering independent agencies.

Screendragon’s resource management capabilities are wide-ranging and transformational. Agencies love our drag ‘n’ drop scheduling, real time resource calendar, AI assisted talent management, project pipeline and capacity planning, and powerful resourcing analytics and reports.

The Most Recommended Software

Screendragon holds the exclusive ‘Most Likely to Recommend’ award for the Professional Services Automation category on G2. (mention competitors)

Ease of use, meeting requirements, and quality of support are key components of the award winning Screendragon solution. As you will see in the grid, Screendragon is a software and service that is valued by clients. Our NPS score of 9.5 is the joint highest in the market!

C2
C2
Artboard 1 copy 6@4x

All in One Place

We simplify operations. Screendragon displaces disparate and siloed systems with one centralised tool to manage your work.

Our passion for design, client first approach, easy implementation, and cutting-edge technology are transforming agency operations  and our clients love us for it! Why not find out why we're the #1 Resource Management solution and #1 for Professional Services?

Artboard 1 copy 6@4x

Trusted by some of the biggest brands and agencies

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Greetings, Hallmark!

Screendragon are proud to add Hallmark to our list of world famous brands using Screendragon’s creative operations management solution. The much loved card company was founded in 1910 and is the largest manufacturer of greetings cards in the United States. Today, Hallmark generates more than 19,000 new and redesigned greeting cards and related products per year.

The Hallmark creative team will use Screendragon’s transformational software to streamline creative operations and supercharge marketing processes. Greetings, Hallmark – it’s great to have you onboard!

Join Screendragon at the Festival of Creative Operations!

We’re delighted to reveal that Screendragon are sponsoring The Festival of Creative Operations! The virtual event is hosted by creative industry experts Henry Stewart Events. Screendragon is delighted to partner with Henry Stewart Events for a fifth year and look forward to meeting the crème de la crème of the creative world!

We’ll be telling people about our specialist creative services management software that transforms creative operations at agencies and in-house agencies! Screendragon empowers smart workflows, better briefs, reduces rounds of revisions, controls time and budgets and accelerates speed to market.

If you’re attending the event then then make sure to join the creative panel discussion ‘Challenges, Shifts and Trends’. Screendragon’s Fergus Ashe will join Robin McLoughlin and guests to assess the latest trends in creative operations. Haven’t yet registered? There are still tickets available for the virtual event on 27th September by following this link. Registrations for brands and agencies are free so come join us!

Want to see Screendragon’s creative operations management platform in action? Schedule a 30 minute demo here!

Screendragon to Sponsor ANA In-house Agency Conference!

ANA Inhouse Conf 22 - LP-1

We are delighted to announce Screendragon will sponsor the Association of National Advertisers Inhouse Agency Conference again this year. The conference is a hybrid event taking place on the 15/16/17 March and will assemble creative and inhouse leaders of the biggest brands in the business! The ANA is the U.S. advertising industry’s oldest and largest trade association and we’re proud to partner with the ANA again in 2022.

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Podcast! Break Down Barriers & Unlock Human Potential

Unstuck - Cover (1)

 

Have you ever felt that your job is more about managing the beast rather than accomplishing the outcome? Do you spend more energy on process and administration than making an actual difference? Talent is the lifeblood of any organisation – but too often companies focus on performance management and process compliance over unlocking potential and achieving outcomes.

This is why we created a new podcast series to untangle the web that many teams find themselves in and unleash the talent within the room. This is the Unstuck podcast series with Clive Sirkin and guests!

Continue reading “Podcast! Break Down Barriers & Unlock Human Potential”

The State of Creative Operations in 2021 – The Results Are In!

creative operations 2021 report

Just like 2020 before it, 2021 has tested the function of creative operations. Creative leaders are trying to juggle an increased demand in creative work with managing a borderless team and reduced budgets. Is technology helping to unite remote teams? Are creative leaders turning to freelancers or part-timers to fill gaps?

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Stuart Weitzman to power creative & marketing operations with Screendragon

New Client - Stuart Weitzman

Screendragon are delighted to announce that they will be partnering with Stuart Weitzman’s creative & marketing teams to deliver a new content and marketing operations platform to support the brand’s exceptional growth.

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Foxtel to leverage Screendragon for workflow automation

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Screendragon is delighted to announce a new client partnership. Foxtel is Australia’s most innovative and dynamic media company, providing a premium, streamed and live, sport, movies, drama, news and entertainment experience; including Australia’s only dedicated, live, 4K broadcast channel.

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