We’re delighted to reveal that Screendragon are sponsoring The Festival of Creative Operations! The virtual event is hosted by creative industry experts Henry Stewart Events. Screendragon is delighted to partner with Henry Stewart Events for a fifth year and look forward to meeting the crème de la crème of the creative world!
If you’re attending the event then then make sure to join the creative panel discussion ‘Challenges, Shifts and Trends’. Screendragon’s Fergus Ashe will join Robin McLoughlin and guests to assess the latest trends in creative operations. Haven’t yet registered? There are still tickets available for the virtual event on 27th September by following this link. Registrations for brands and agencies are free so come join us!
We are delighted to announce Screendragon will sponsor the Association of National Advertisers Inhouse Agency Conference again this year. The conference is a hybrid event taking place on the 15/16/17 March and will assemble creative and inhouse leaders of the biggest brands in the business! The ANA is the U.S. advertising industry’s oldest and largest trade association and we’re proud to partner with the ANA again in 2022.
Have you ever felt that your job is more about managing the beast rather than accomplishing the outcome? Do you spend more energy on process and administration than making an actual difference? Talent is the lifeblood of any organisation – but too often companies focus on performance management and process compliance over unlocking potential and achieving outcomes.
This is why we created a new podcast series to untangle the web that many teams find themselves in and unleash the talent within the room. This is the Unstuck podcast series with Clive Sirkin and guests!
Just like 2020 before it, 2021 has tested the function of creative operations. Creative leaders are trying to juggle an increased demand in creative work with managing a borderless team and reduced budgets. Is technology helping to unite remote teams? Are creative leaders turning to freelancers or part-timers to fill gaps?
Screendragon are delighted to announce that they will be partnering with Stuart Weitzman’s creative & marketing teams to deliver a new content and marketing operations platform to support the brand’s exceptional growth.
Screendragon is delighted to announce a new client partnership. Foxtel is Australia’s most innovative and dynamic media company, providing a premium, streamed and live, sport, movies, drama, news and entertainment experience; including Australia’s only dedicated, live, 4K broadcast channel.
If creative teams are going to consistently meet their deliverables going forward, then they will have to reshape the way they work. In Screendragon’s ‘The State of Creative Operations in 2020’, the top two challenges identified by creative workers were ‘the increasing demand for creative work’ and ‘too much time spent on admin tasks’. The solution for the latter challenge will act as a reprieve for the former.
Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.
Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.
In case you didn’t know, Creative Operations is alive and kicking! More and more organizations are realising the benefits of a streamlined creative workflow, for cost savings, a higher standard of work and speed-to-market gains.
Screendragon has been at the helm of the Creative Operations community for over 15 years now, serving creative teams at Keurig Dr Pepper, Virgin Atlantic, Kellogg’s and more, with our leading end-to-end creative operations software platform.
Legacy tools are still being used for creative operations project management. Output and employee welfare are suffering as a result. How can we increase operational power without quenching creative spark?