Have you ever felt that your job is more about managing the beast rather than accomplishing the outcome? Do you spend more energy on process and administration than making an actual difference? Talent is the lifeblood of any organisation – but too often companies focus on performance management and process compliance over unlocking potential and achieving outcomes.
This is why we created a new podcast series to untangle the web that many teams find themselves in and unleash the talent within the room. This is the Unstuck podcast series with Clive Sirkin and guests!
Continue reading “Podcast! Break Down Barriers & Unlock Human Potential”
Just like 2020 before it, 2021 has tested the function of creative operations. Creative leaders are trying to juggle an increased demand in creative work with managing a borderless team and reduced budgets. Is technology helping to unite remote teams? Are creative leaders turning to freelancers or part-timers to fill gaps?
Continue reading “The State of Creative Operations in 2021 – The Results Are In!”
Screendragon are delighted to announce that they will be partnering with Stuart Weitzman’s creative & marketing teams to deliver a new content and marketing operations platform to support the brand’s exceptional growth.
Continue reading “Stuart Weitzman to power creative & marketing operations with Screendragon”
Screendragon is delighted to announce a new client partnership. Foxtel is Australia’s most innovative and dynamic media company, providing a premium, streamed and live, sport, movies, drama, news and entertainment experience; including Australia’s only dedicated, live, 4K broadcast channel.
Continue reading “Foxtel to leverage Screendragon for workflow automation”
If creative teams are going to consistently meet their deliverables going forward, then they will have to reshape the way they work. In Screendragon’s ‘The State of Creative Operations in 2020’, the top two challenges identified by creative workers were ‘the increasing demand for creative work’ and ‘too much time spent on admin tasks’. The solution for the latter challenge will act as a reprieve for the former.
Continue reading “Using Automation to Improve ROI in Creative Operations”
Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.
Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.
Continue reading “Marketers and Creatives proving to be robust and pandemic proof”
In case you didn’t know, Creative Operations is alive and kicking! More and more organizations are realising the benefits of a streamlined creative workflow, for cost savings, a higher standard of work and speed-to-market gains.
Screendragon has been at the helm of the Creative Operations community for over 15 years now, serving creative teams at Keurig Dr Pepper, Virgin Atlantic, Kellogg’s and more, with our leading end-to-end creative operations software platform.
Continue reading “The State of Creative Operations in 2019 – The Ultimate Report”
Legacy tools are still being used for creative operations project management. Output and employee welfare are suffering as a result. How can we increase operational power without quenching creative spark?
Continue reading “Creative and Operations: Getting the Balance Right”
A Creative Operations Manager is responsible for streamlining the creative production process. They need to bring structure and metrics to the creative process in order to help drive efficiency, ensure compliance and save costs. There are five key questions that every Creative Operations Manager should be asking if they want to ensure creative projects run smoothly.
Continue reading “The 5 Key Questions that Every Creative Operations Manager Should Ask”
What is the state of Creative Operations in 2018?
Recently, Screendragon, a leading project, resource and workflow management solution, conducted a survey with creative leaders across the globe to find out how they were managing and measuring their creative process. The results offered an interesting insight into the current state of Creative Operations in 2018 – the challenges faced, the tools and tactics used, and the metrics measured.
Continue reading “Creative Operations Report 2018 – The results are in!”