Beer Academies, Crafty Contingencies, and AI Powered Recruiting – Unstuck in July

Summer is in full swing which means we’re often reaching  for a cold beverage these days. Fittingly, two of our Unstuck guests during July are finding different ways to quench our thirst! We spoke to two food and beverage disruptors that are providing different and innovative services in Chicago while experiencing huge growth. One of these is a gifted musician and the other is a former MLS player with Chicago Fire. These kinds of talented individuals are on the radar of our third guest on the podcast who is building a talent management software by utilizing AI. Here is a quick summary of another great month of discussion on the Unstuck podcast!


Liberating Liquor

EP21 – Dan Abel – Co-Founder & CEO at Pilot Project Brewing

Dan Abel is a natural born creative. Having parked his professional music career, he’s now tuning up innovative and unconventional brands in the fermented malt beverage industry (aka beer!). Passionate about originality and imagination, Dan’s beer academy Pilot Project Brewing is an incubator for some of the quirkiest and coolest new drinks brands in Chicago. Breaking down barriers and supporting creativity is the essence of Pilot Project Brewing and Dan’s vision. In his own words “When you lower barriers of entry, you start organically sourcing ideas across an innovative and diverse spectrum.”. More than 450 brands have applied to participate, and Dan is proud of the diversity represented within the organization. More than a third of the enterprises in the incubator are female led and around half are minority owned brands.

Staying loyal to his musical past, Dan describes the workings of Pilot Project Brewing as ‘a bit like American Idol’. Applicants make a pitch and if it lands then they can take advantage of excellent brewing facilities, a scalable infrastructure, and clear routes to market. The first brand they helped launch was Luna Bay in 2018 and they’ve successfully brought thirteen more brands to market since! Dan’s ambition for Pilot Project Brewing going forward is that they create sustainability for these businesses rather than just being a top of funnel lead generator. Hear about Dan’s plans and how Pilot Project Brewing is rapidly outgrowing itself by listening to the full episode below!



Unseen Talent

EP22 – Joel Wright – Co-Founder & CEO at Sinecure.ai

Joel Wright is an exceptional MarTech entrepreneur that is now using AI to transform the ability to find talent. Before launching his talent management software Sinecure, Joel found huge success with #Hashoff – a social influencer software. He co-founded #Hashoff in 2014 believing there was a better way to advertise rather than bombard people with largely irrelevant messages. #Hashoff connected an eco-system of freelancers with hungry brands that were looking to create new and fresh content. Joel and his team were ahead of the game creating technologies for influencer marketing in 2014 and he thinks they may have even been ‘ a bit early’. #Hashoff found it difficult to raise venture capital as they were seen as an AdTech platform in a saturated market. But Joel insisted they were not just an AdTech vendor, they were the trailblazing CaaS providers – content as a service. #Hashoff took off and Joel led the company from inception to a successful exit!

In addition to being a pioneering CaaS technology, #Hashoff was also a hugely effective recruitment tool. Joel used his knowledge of recruiting and talent management to build his AI powered Sinecure platform. The software uses machine learning to build perfect profiles for candidates and create a perfect match between people and companies. Sinecure builds intelligence around successful workers across the globe to identify traits and skills that makeup a great employee. Usually, companies and recruiters rely on self-reporting data (e.g., LinkedIn) to evaluate applicants and prospects but Sinecure provides a greater understanding of the candidates that companies should be pursuing. Listen below to find out how this provides a smarter, faster, and more predictable recruitment outcome for clients!

Unstuck - Social - Quote - Joel



A Crafty Contingency

EP23 – Chris Ritter – Co-Founder & COO at Crafty / Former MLS Player

Chris Ritter fulfilled a childhood dream when he signed for the Chicago Fire in the MLS. He didn’t have a clear pathway to follow in reaching the major league, so he had to work doubly hard to be noticed and stand out from the crowd. He chose to study at Northwestern which has a great soccer tradition and this decision put him on the radar of Chicago scouts. His performances quickly attracted attention as he picked up several individual and team accolades. This led to the Chicago Fire taking a chance on Chris in 2014 and the rest is history! Well, not really. There were some good times ahead but Chris career in the MLS was not exactly how he imagined it to be. The coaches didn’t seem to have the same faith in Chris’ ability as he did, and he found it difficult to make his mark at Chicago Fire. After just two seasons, Chris made the brave decision to put his professional soccer career on hold to pursue a new path in business.

Never afraid to take on a challenge, Chris was presented with an opportunity to co-found his own company with friends from Northwestern. They noticed that companies were investing more in employee experience, so they offered to provide popular snacks and drinks for companies in the Chicago area. They created a company called Crafty and began filling the fridges and canteens across offices in the city. In a short period of time, Chris had gone from manning a midfield to driving a delivery truck “I was seen by my family and friends as a professional soccer player and next thing you know I’m driving a truck on Lower Wacker Drive in Chicago!” Everything seemed to be rosy for Chris and Crafty until a horrible new ‘c’ word entered our vocabulary in 2020 and offices became empty overnight. The future of work and Crafty’s prospects became very unclear. Like any good sports professional, Chris and Crafty responded to the challenge and they reinvented themselves as a food technology platform. They’re now scalable, growing rapidly, and recently earned $10mn in Series A funding! Check out their story below to hear about one of the great pandemic pivots.

Unstuck - Social - Quote - Chris

Unstuck in June: The Dark Side of Professional Sport, Hereditary Hustling, and Shelling It Out

Unstuck Highlights - June

The Unstuck podcast rolled in to its fifth month with three compelling characters telling tales of triumph and despair. They may be celebrated businesspeople now but none of our guests enjoyed a straight line to success. These entrepreneurs hurdled many challenges – some business related and others profoundly personal. From the Stanley Cup to oyster farming in the Hamptons, we covered our widest range of topics to date. Our host Clive Sirkin delved deep into the personal lives of our guests. Here’s a quick summary of another riveting month on the pod!

‘Healing Together’ with Daniel Carcillo

Former NHL Player / CEO & Founder at Wesana Health

It’s not every day we get to chat to a major league player on the pod never mind a two-time Stanley Cup champion. Nicknamed ‘Car Bomb’ due to his combat role in the NHL, Daniel Carcillo had to fight brutal adversaries both on the rink and off it. He was just 15 when he moved away from home to pursue his goal of being a professional hockey player. Having left a small farming town in Ontario the life of an apprentice player hit hard as he spent half his teenage years on buses travelling to play against older, street-smart players. Daniel struggled in what he called a ‘cult-like’ environment and he suffered severe physical and emotional abuse. This experience set the tone for a difficult adulthood. Daniel’s dream life in the NHL was often more akin to a nightmare.

Battling depression and a concussion related brain injury, Daniel turned to alcohol and substances to dim the pain. His mental health deteriorated when he retired from hockey. Thankfully, Daniel searched for treatment which led him to the path he is on today. A friend recommended natural medicine in the form of psilocybin which had an immediate and forceful impact on Daniel’s mental state. For the first time in years, Daniel felt ‘normal’ and the depression began to cease. He is now on a mission to tell people about natural medicine through his company Wesana Health. Hear more about this incredible story of hockey, hopelessness and healing below.

Unstuck-Social-Quote-Daniel-Carcillo

‘Nag ‘n’ Hustle’ with Chad Bronstein

CEO & Founder at Fyllo

Chad Bronstein was a ‘nag’ as a kid and that’s why his father knew he’d do well in life. Ultra-entrepreneurial in his youth, Chad was always open to opportunities for extra pocket money. He earned his first pay checks washing cars and repairing Nintendos. He owes his strong work ethic to his parents who he said were ‘hustlers’ but with ‘values’.  

While Chad was always destined to be an entrepreneur, he carved out an incredible impressive career in the corporate world as a champion salesman. In his first professional job he regularly trounced targets and became the #1 salesperson in the company. During his time at this firm a mentor advised him to pursue a sales role in AdTech where his skills would flourish even further. A job in CitySearch followed and Chad quickly became the #1 sales guy again peaking at 700% of target. This opened the opportunity to join Bankrate where Chad excelled again but had to work even harder to become the #1 performer. Gaining invaluable expertise and connections, Chad’s experience in the sales world also thought him to be resilient and how to respond to rejection. These are qualities which still benefit him today.

Chad eventually followed his entrepreneurial north star and created his own company – Fyllo. In his own words he is ‘meant to be doing what I’m doing now’. His values for leadership revolve around treating everyone with respect and getting buy in from every employee. Listen below to hear more about Chad’s experience and how he’s faring as CEO!

Unstuck - Social - Quote - Chad Bronstein

‘The Hatchery’ with Jeff Ragovin

Host with 1 Billion + in Exits / Chief Commercial Officer at Fyllo

Whether you meet him in the boardroom or on a boat, Jeff Ragovin is ready for the next big catch. Fanatical about fishing and the ocean, Jeff’s latest project is an environmentally friendly hatchery that produces 20 million clams and oysters per year.

This isn’t the first time that Jeff’s passion for food and his work have acquiesced. In 2017, Jeff set up Digital Fork – an invite only and exclusive dining experience. It brings together senior level marketers and execs from the world’s top brands to eat, network, and share ideas in confidence. The scheme proved incredibly popular and there have been 55 dinners since its inception with more than 800 guests.

A decade prior to Digital Fork, Jeff laid the foundations for an incredible exit story when he co-founded Buddy Media. The concept was simple – Jeff and his team wanted to help brands create unique and engaging Facebook experiences. Through messaging and content tools, brands were able to take advantage of this new craze. Facebook took off and so did Buddy Media which earned $100m in funding over five years. This culminated in an acquisition by Salesforce for $800mn in 2012. Jeff opted to stay with Salesforce to continue the Buddy Media story before eventually departing the company in 2016. If you want to hear more about this incredible story of AdTech success, then tune in to the full episode below!

Unstuck - Social - Quote - Jeff

Screendragon Features in Chiefmartec’s 2022 Map

MarTech 2022 screendragon

This week, ChiefMartec released it’s 2022 MarTech Map featuring 9,932 marketing technologies. What began as a list of 150 technologies in 2011 has become a mammoth illustration of nearly 10,000 companies vying for airtime and attention in saturated markets. It’s never been more difficult to know what vendor best meet your requirements, so this is a quick explainer of where Screendragon is situated in the sea of marketing technologies!

Projects and Workflow

Screendragon is categorized in the Projects & Workflow category among 261 other vendors. Our core strengths lie in our project management capabilities wherein smart workflows automatically route projects and tasks to the right people at the right time. This ensures required contributors and approvers are only introduced when needed which avoids time delays and secures optimum use of resources!

Our briefs are built for marketers and creatives, so they’re designed to be easily filled – where only information that is needed is asked for – while always ensuring necessary data and files are collected.

Marketing and agency teams need to be agile so that they can respond quickly to feedback and change requests. An iterative approach enables constant improvement and allows for changing requirements, even at late stages of content production. Without smart workflows, easy markups and quick approvals, unexpected change requests can cause frustration and chaos. Screendragon’s agile software makes it easy to iterate and change course throughout the lifecycle of a project.

Marketers are often under the spotlight for costs and resources too. Screendragon removes the need for many manual tasks while always ensuring people are only called to action when needed. This saves a lot of time, effort, and expense!

Collaboration

The fundamental basis for project management software is to provide a hub for people and teams to come together and get work done. Old school methods of project management such as email and Excel can result in communications being lost in long email threads or missed entirely. Screendragon provides an epicenter for all communication between colleagues, clients, and any other project contributors.

In addition to organizing communication, Screendragon provides a hub for content discussions, markups, and approvals wherein siloes can be broken down and teams can work together effectively and efficiently.

DAM / MRM

Chiefmartec has grouped Digital Asset Management and Marketing Resource Management together, but the author’s view is that these product functions are too vast to be merged into one category.

While Screendragon may not be a native DAM vendor, it integrates robust DAM functionalities. Smart workflows offer the ability to automatically publish approved content in the digital asset library so global marketing teams can easily store, access, and reuse content. Metadata can also be used to categorise content for easy search and reporting.

As defined by Forrester, marketing resource management (MRM) encapsulates most elements of work management “A tool or suite of tools that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment.” Screendragon’s resource management tool is fully integrated within our marketing project management software. Our easy to use interface provides a holistic view of all marketing resources at any moment in time.

Talent Management

Talent is the lifeblood of any organisation and this is even more applicable for a creative industry like marketing. How can you ensure that each team member maximises performance and delivers on their true potential? Without talent management software you’re relying on anecdotal evidence on how a team or individual is performing. 

It’s no secret that people are happier at work when they’re doing well. Screendragon’s marketing resource management incorporates skills based profiling and AI powered job allocation to make sure people are assigned to work and projects that suit their skillset and ability. Talent management technology can also identify skills gaps within the organisation so that freelancers or new hires can be onboarded to fill a role!

What do Screendragon customers think?

We’ve shared a lot of information above on our martech and work management capabilities, but what do our customers think about our software? In our G2 explainer live blog we give readers a summary of our recent awards and reviews by Screendragon customers. You will see why we’re proud of our accomplishments and why customers love us! Alternatively, you can download our G2 comparison report below to see how we stack up against the competition!

Screendragon vs Adobe Workfront vs Smartsheet

Podcast! Break Down Barriers & Unlock Human Potential

Unstuck - Cover (1)

 

Have you ever felt that your job is more about managing the beast rather than accomplishing the outcome? Do you spend more energy on process and administration than making an actual difference? Talent is the lifeblood of any organisation – but too often companies focus on performance management and process compliance over unlocking potential and achieving outcomes.

This is why we created a new podcast series to untangle the web that many teams find themselves in and unleash the talent within the room. This is the Unstuck podcast series with Clive Sirkin and guests!

Continue reading “Podcast! Break Down Barriers & Unlock Human Potential”

Stuart Weitzman to power creative & marketing operations with Screendragon

New Client - Stuart Weitzman

Screendragon are delighted to announce that they will be partnering with Stuart Weitzman’s creative & marketing teams to deliver a new content and marketing operations platform to support the brand’s exceptional growth.

Continue reading “Stuart Weitzman to power creative & marketing operations with Screendragon”

Marketers and Creatives proving to be robust and pandemic proof

Business Man in Mask

Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.

Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.

Continue reading “Marketers and Creatives proving to be robust and pandemic proof”

Enabling Remote Work with Marketing Operations Management Software

Working_from_home_1

We live in an ever-changing environment and work landscape. More people are now choosing to be remote team members or freelancers and they expect companies to be able to accommodate this way of working. In addition to changing preferences for methods of work, there is also a more current and more environmental effect that is pushing people towards work remotely. ‘Working from home’ is a privilege for some office workers but may become a more forced reality of working in 2020 and beyond. Here are some ways that technology can help your workforce become a well-oiled remote working machine.

Continue reading “Enabling Remote Work with Marketing Operations Management Software”

Is it worth investing in Marketing Project Management Software?

With increased demand on marketers, and less time to deliver, there is increasing pressure on teams to create content and execute campaigns. Is it time to make an investment in technology in order to boost operations? Let’s find out if Marketing Project Management Software is worth the financial outlay…

Continue reading “Is it worth investing in Marketing Project Management Software?”

How to Boost your Marketing Operations Maturity in 2020

Are you aware of the performance of your core marketing processes? Have you ever evaluated the maturity of your marketing operations? With the ever expanding marketing function it has never been as important to be confident in your core processes. Take some time out to find out more about these pillars of operations and how you can boost areas that need development.

Continue reading “How to Boost your Marketing Operations Maturity in 2020”