The Brand Marketer’s View on Creative Work in 2023 – 4 Key Takeaways

The demands on marketers have never been greater. Marketing teams are expected to create more content and deliver more campaigns while working with squeezed resources. While many marketing teams increased in size in 2023,  60% of marketers feel their team is under resourced. Additionally, 62% of marketers think their tech stack isn’t sufficient for their operations. These are just a sample of some of the insights from Screendragon’s 2023 creative operations report. In this summary article, we will examine survey responses that arrived from brand marketers specifically. On that note, welcome to The Marketer’s View on Creative Work in 2023!

In our Creative Operations 2023 report, we surveyed brands like Microsoft, Hallmark, The North Face, the NHL and more, to get a view on creative work from a marketer’s perspective. The wide-ranging survey touched on many facets of the modern marketing operation, but four themes emanated strongly from our research:

  1. More, More, More!
  2. Not enough time or resources
  3. AI is still in its infancy
  4. We need a DAM!

1 – More, more, more!

It feels like expectations are always rising for marketers. Although the industry routinely expands and contracts, the demands on marketers never seem to dip or decline. This sentiment is evident in our creative operations report as 82% of marketers noted an increased workload year on year in 2023.

When asked about the most important metrics to measure, marketers differed from agencies wherein the volume of projects completed featured at the top of priority lists. Both the percentage of projects delivered on time, and the number of projects completed during a specified period, were viewed by marketers as the key KPIs in 2023.

2 – Not enough time

With such demands on marketers, it’s not surprising to learn that time management can be a challenge. In fact, it is the #1 challenge when it comes to adopting new marketing technologies. Our marketers surveyed identified lack of time as the biggest blocker to adopting new solutions, like time management software, that could help alleviate the problem. Furthermore, we can reveal that only 15% of marketers are currently using time tracking software to support their work.

3 – AI Marketing still in its infancy

It looks like those who are predicting that robots will replace marketers will probably have to wait (sorry). The State of Creative Operations 2023 revealed that more than half of marketers are still not using AI in any form to support their work. Within the 45% that have embraced the bots, the most popular functionality utilised is the famed ChatGPT from OpenAI. The search engine and copywriter is used by almost one third of marketers which makes it the clear AI favourite amongst our respondents. While ChatGPT has been embraced by marketers to a certain degree, generative AI still has a way to go to become mainstream. Only 7% of marketers surveyed have adopted tools like Dall-E and Midjourney.

4 – Gaps in the Tech Stack

Managing a tech stack and maximising technology’s impact is a huge part of the modern marketer’s role. In the 2023 MarTech map, there were more than 11,000 vendors offering marketing solutions. Even though there’s never been more tools to choose from, 46% of our marketers are still dissatisfied with their current tech stack.

When we examine this insight further, there are clear gaps in the 2023 MarTech stack. As a result, this may be why so many marketers feel under-supported by their marketing toolkit. Within our marketing community, we discovered that only 48% use software to manage briefs. Furthermore, even less have a clear brand compliance workflow. So, what tools are almost half of marketers using to manage briefs and approvals? Excel and email of course! Old habits die hard…

Earlier in this blog we also referred to many marketers feeling under-resourced. Considering this, it’s arguably not surprising to learn that most marketers, 70% to be specific, are not using resource management software. However, resource management software was the #2 priority for investment this year, so maybe marketers are beginning to learn about the benefits of MRM solutions.

See Full Report

If you’d like to read our Creative Operations Report in full, then you can download a PDF copy here. Alternatively, our expert team would love to chat more about marketing workflow automation if you want to see our award-winning software in action!

What does Creative Operations look like in 2023?

Project management and resource management tools were the most popular solutions when we last surveyed the creative operations industry. The year was 2021 and the pandemic was still top-of-mind. In the same survey, we learned that half our respondents had implemented new software that year to help manage creative work. Maybe that was related to the 66% of creatives that revealed workloads were on the rise?

After a brief hiatus for 2022, the State of Creative Operations survey is back. This year’s report will pull pack the curtain on the creative workspace and find out what makes teams tick in 2023. On that note, it’s time to see what the post COVID creative operations industry looks like.

What is the industry outlook?

We want to know what the creative landscape looks in 2023. Did your team hire new staff in 2022? Or did your team downsize? Additionally, we will plot the course for the year ahead looking at hiring plans, freelancer usage, and offshoring regularity. Rumours of recession and downsizing have afflicted the creative operations discourse for the last 12 months. However, we are seeing positive signs from the market too. So, is it time for creatives to tighten the belt or loosen the screw?

How are creatives working in 2023?

How much time do creatives still spend on non-creative work? We’ll be answering this question to see whether respondents have found ways to prioritise their creative efforts since our last survey. For example in 2021, 25% of creatives spent more than 2 days per week on non-creative work. That’s more than 40% of the working week dedicated to tasks that do not help creative output.

What’s more, we’ll also be examining creative stimulants, most common challenges, contemporary workspaces, and more. Find out what how creative work is produced in 2023, what helps it flourish, and what can inhibit it.

What are the most common communication practices?

The State of Creative Operations in 2023 will examine how creative teams are communicating, sharing ideas, submitting briefs, and collaborating with partners. Are creatives still using the same communication channels as before? What’s the most common form of receiving a brief?

Furthermore, we will find out if collaboration is easier or more difficult in 2023. We found that many creative teams struggled in 2021 to communicate effectively while working remotely. Has the creative world fully adapted to remote collaboration?

What technologies are creatives reliant on?

The creative tech stack is continually evolving as the industry embraces automation and systemic processes. On that note, we will find out what technologies are essential for creative teams in 2023. Is work management software now ubiquitous? Do any creatives still depend on old school Excel and Email methods? Lastly, we are very interested to see whether AI has become a part of the creative toolkit in 2023.

Unstuck: Top Five Tips for 2023

It’s been a memorable first year for the Unstuck podcast! More than 4,000 people tuned in across 21 countries. Broadcasting to our 4,000 strong community were 38 marvellous guests. They generously shared their experiences and offered invaluable advice. We had entrepreneurs, CMOs, agency leaders, sports stars, food buffs and more. To help compile the top takeaways from our first group of guests, we’ve produced our top tips for 2023. We reviewed every episode, identified the most important messages, and found five core ideas that stood out.

1 – Start with insights

Being marketers, we often focus a lot of effort and headspace on delivering content as fast as we can. The market is demanding and the number of channels to reach them is constantly increasing. However, before we strategise about creative concepts, content types, and channels, we need to study the data. Dr Marcus Collins (our Hip Hop Doctor!) reminded us that every story starts with data and being aware of its significance. The doctor determines that “It begins with insights, what are insights? Insights are converting facts into meaning.”

In order to create expressive content and campaigns we need to be able to translate our insights into meaningful information. Simon Francis, CEO of Flock, felt that the best method of data analysis was to ‘hunt the edges’. This meant looking at the ‘edges’ of datasets, in the areas you don’t usually explore. By discovering and analysing new data you can open a world of opportunity for different journeys. Of course, it’s critically important that you know how to interpret the information once you find it. In the words of Emma Montgomery, CEO at Leo Burnett, “When I was doing deep analysis for media and research I would ask ‘What do the numbers tell me?’ rather than ‘What are the numbers?’” So, when you’re developing your marketing strategy and content plans for 2023, make sure you begin with exploring and understanding the data!

2 – Pivot and Reinvent

Regular listeners will be very aware of the importance of being able to pivot. Our third guest on Unstuck was Amanda Lannert, CEO of Jellyvision. Gamers will be familiar with Amanda’s company as they once developed video games on CD-ROMs. When the CD-ROM business died, Jellyvision had to completely reinvent itself as a B2B tech agency. In Amanda’s words “pivoting is life or death.” She reminded listeners how important culture is within the transformation process. Sarah Hofstetter, President at Profitero, described this process as ‘selective destruction.’ Companies often iterate in minor increments, but Amanda and Sarah believe this is too risk averse. Sometimes we need to pick out areas that are not performing and rewrite the rules. So don’t be afraid to rip it all up in 2023 and start again!

Emma Montgomery was also an advocate of reinvention. She insisted it’s more risky to stay on the same course than chart a new one. “Getting stuck isn’t always a bad thing. When you get stuck – ask why? We’re not growing – why?.”

It’s critically important for your company to be able to pivot and reinvent. However, it’s just as important that you can develop your own personal story too. In the words of Sarah Hofstetter “don’t be afraid to pivot or completely change course in your working life. You need different chapters.” The enlightened Rishad Tobaccowala had a similar idea “remember your career is long. Try to make sure you don’t get stuck for too long. Constantly reinvent yourself by doing new things.” On this note, why not make 2023 the year you revise your company, marketing, or personal playbook?

3 – Keep compassion at the core

When it comes to talent management, the first component is compassion. Before tuning up resource management, skills profiling, and job matching, you need to make your team feel important and appreciated. Beth Ann Kaminkow, Global Chief Executive Officer of VMLY&R Commerce, summed this idea up for listeners, “My secret ingredient for unlocking talent is ‘loverage.’ I’ve always led with love. That means every transformation comes from a place of love.”

Trish Thomas and Nichole Wilson became our first repeat guests on the podcast. They came back to tell us the story of Every Body Eat and why the name is so significant. Humanity and compassion are at the core of the company’s culture. Trish and Nichole have used their food enterprise as an engine to give opportunity and education to disadvantaged areas. Furthermore, their compassion extends to providing second chances to people that may not get them elsewhere. Trish proudly stated, “At Every Body Eat, your past does not dictate your future with us.” Every Body Eat provide a job, life hacks, and growth opportunities for their devoted team.

Once they became business owners, Trish and Nichole could “see the systems and processes that hold inequities in place, and dismantle them from our side.” Another guest that is breaking down barriers to lift people up is Samantha Kolkey. She is the Executive Director at Options for College Success. Samantha is a neuro diverse leader that is leading an entirely neuro diverse organisation. Compassion drives understanding about neuro diversities and unique talents. “The neurodiverse model focuses on there not being a right way of thinking. We must remember that everyone is wired differently. There’s vulnerability to the term neuro divergence. However, when you say it as a matter of fact, it’s accepted.”

4 – Purpose begins within

We often hear of the importance of purpose-driven marketing. Brands that practice purpose driven marketing are those that openly put core values at the forefront. But how can you create content and campaigns that are captivating if your own work is lacking purpose? The purpose driven philosophy begins within the walls of the office (or virtual space). We need to be able to find purpose at work and feel connected to our endeavors. Rishad Tobaccowala shared a thoughtful message with listeners. “Life is a journey through time in search of meaning. Therefore, you need to find meaning at work.”

This narrative continued when we were introduced to a C-suite exec from Atlanta. Craig Robinson reminded us that we need to make an impact through our work. Fulfillment comes from belonging and we are all compelled to leave our stamp. He passionately remarked, “If I’m not here tomorrow, did I make a difference? Did I leave a mark on a corporation? Does my employer care about me? What was my purpose?”

5 – Don’t accept the odds

The final lesson of Unstuck in 2022 is an important one. Do not accept that you’re not good enough, or the right fit, or not from the ideal background. Several of our inspiring guests defeated the odds to be where they are today. We learned about poverty, societal chains, dangerous environments, and life threatening illness. All of these adversities were overcome by Unstuck guests which reminds us that anything is possible.

We mentioned Craig Robinson in our previous section. Craig climbed to the top of the real estate ladder against the odds. Growing up in a disadvantaged Atlanta neighbourhood it was unlikely he would break out of societal shackles. He went on to graduate from Harvard and became a successful C-level executive. Another inspiring Harvard graduate was introduced in episode 37. Mawi Asgedom’s first education was a refugee camp in Sudan. Who would have thought that this war displaced asylum seeker would give a commencement speech at Harvard? Our Unstuck guests overcame life threatening circumstances too. Gina Jacobson was diagnosed with stage 4 cancer four years ago. She beat the odds and the doctor’s diagnoses to be here today. Gina leads Starcom Worldwide and continues to create special work while defying expectations.

Hey presto, we’ve concluded the Unstuck 2022 recap and shared our most important tips from guests. We hope you’ve learned as much as we have this year. Please come back and join us in 2023 for more inspiring stories and practical advice!

UnstuckWrapped 2022

Screendragon named leader in b.telligent MRM overview

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Screendragon have been named a leader in the Marketing Resource Management (MRM) overview by b.telligent – a technology-independent consultancy specializing in analytics and data management.

The Munich based consultancy surveyed clients relating to MRM challenges and reviewed 22 vendors in the MRM space for their 2023 market review. To help select vendors, b.telligent evaluated performance by potential participants on Gartner, Forrester, and other market reports. The survey and review focused on six core product areas: Modularity, Planning, Digital Asset Management, Data Management, Workflow Management, and Reporting.

The main MRM challenges outlined by b.telligent clients related to:

  • No overview of campaign status or tasks
  • Manual, error-prone workflows
  • Separate data storage in silos
  • Time-consuming search and administration
  • Inflexible workflow processes
  • No overview of budget planning

We’re happy to affirm that Screendragon is the perfect solution to the MRM pain points experienced above! Meanwhile, here is a summary of b.telligent’s MRM overview:

Modularity

b.telligent’s modularity evaluation focused on whether the solution was developed in-house, readiness of out-of-the box modules, multi-client operation, and flexibility to adapt to individual requirements.

Screendragon’s configurability and comprehensive feature set scored highly in the marketing resource management modularity evaluation. This included acclaim for Project Management, Resource Management, Budget Management, and Digital Asset Library modules. b.telligent concluded; “The solution offers multi-client capability allowing agencies to manage several different clients. Also, Screendragon can be configured very flexibly. This is done through the creation of individual fields, workflows, and metadata information.”

Planning

The planning evaluation for MRM covered campaign management, budgeting, and resource planning. Screendragon has powerful planning capabilities including a real time resource calendar, drag ‘n’ drop scheduling, talent profiles, utilization tracking, and capacity planning.

b.telligent’s market overview highlighted Screendragon’s capabilities in the following: “Forms and templates can be created, and their fields individually configured. A marketing calendar is a standard feature. Furthermore, project, budget, and resource planning (e.g., capacity view) are all available”.

Digital Asset Management

When analysing DAM capabilities, b.telligent’s marketing resource management overview focused on import, tagging, search, historicization and export functions as well as asset-related rights control. Although Screendragon is not a native DAM vendor, it can provide multiple digital asset management features that are important for marketing teams.

Leveraging workflow automation, approved content can be automatically published to a Screendragon digital asset library. Additionally, the metadata associated with the asset can also be auto populated into the library. This is what b.telligent said about Screendragon’s DAM capabilities “In brief, Screendragon’s standard features include an integrated DAM (via a digital asset library) with a marketing playbook, metadata maintenance and import options via API.”

Data Management

The data management for evaluation for MRM vendors considered a solution’s capability in terms of data loading, connectors, export options, metadata, and security. Screendragon’s hosting environment and service levels are enterprise-class and perfect. Intelligent permission controls ensure that people only receive or view data that is meant to be seen by that individual or group.

Furthermore, you can also integrate with 1000’s of apps including Office365, Google Drive, SAP, PeopleSoft, MS Dynamics and more. “For example, data connections can be realized via API, csv, custom ingest and through standard integrations via the zapier integration platform. Also, ERP systems (e.g., SAP) and external DAM systems can be connected. Data exports via xls, pdf and sFTP are possible. On top of that, a form builder allows effective management of metadata.”

Workflow Management

The areas of workflow management that b.telligent’s evaluation focused on were functional scope, collaboration functions, hierarchies, templates, automation, and customization. Screendragon is a workflow software platform that combines powerful functionality with friendly UI. In short, it is one of the most configurable platforms on the market. As a result, this enables customization of UX, forms, workflows, dashboards, and reports.

b.telligent summarised Screendragon’s workflow as “Complex workflows can be flexibly configured with the help of a powerful workflow builder. A Gantt chart of all activities including interdependencies is available (project portfolio overview). Accordingly, the messaging functionality can be used at all process levels.”

Reporting & Analytics

The reporting and analytics section analysed the ability to monitor and alert through reports, dashboards, and notifications. On top of that, flexibility of reporting and analytics were also important during evaluation. Screendragon makes reporting and analytics a breeze as it automatically prepares key data for you.

You can create your own personalized portfolio views with key KPI project data and schedule reports to be emailed to key stakeholders at specific dates and times. B.telligent concluded “Reports can be freely configured with a report builder. Also, individual fields can be integrated into reports. Alerting functions are available.”

Would you like to learn more about Screendragon’s MRM software? If so, you can schedule a short demo with us here!

Beer Academies, Crafty Contingencies, and AI Powered Recruiting – Unstuck in July

Summer is in full swing which means we’re often reaching  for a cold beverage these days. Fittingly, two of our Unstuck guests during July are finding different ways to quench our thirst! We spoke to two food and beverage disruptors that are providing different and innovative services in Chicago while experiencing huge growth. One of these is a gifted musician and the other is a former MLS player with Chicago Fire. These kinds of talented individuals are on the radar of our third guest on the podcast who is building a talent management software by utilizing AI. Here is a quick summary of another great month of discussion on the Unstuck podcast!


Liberating Liquor

EP21 – Dan Abel – Co-Founder & CEO at Pilot Project Brewing

Dan Abel is a natural born creative. Having parked his professional music career, he’s now tuning up innovative and unconventional brands in the fermented malt beverage industry (aka beer!). Passionate about originality and imagination, Dan’s beer academy Pilot Project Brewing is an incubator for some of the quirkiest and coolest new drinks brands in Chicago. Breaking down barriers and supporting creativity is the essence of Pilot Project Brewing and Dan’s vision. In his own words “When you lower barriers of entry, you start organically sourcing ideas across an innovative and diverse spectrum.”. More than 450 brands have applied to participate, and Dan is proud of the diversity represented within the organization. More than a third of the enterprises in the incubator are female led and around half are minority owned brands.

Staying loyal to his musical past, Dan describes the workings of Pilot Project Brewing as ‘a bit like American Idol’. Applicants make a pitch and if it lands then they can take advantage of excellent brewing facilities, a scalable infrastructure, and clear routes to market. The first brand they helped launch was Luna Bay in 2018 and they’ve successfully brought thirteen more brands to market since! Dan’s ambition for Pilot Project Brewing going forward is that they create sustainability for these businesses rather than just being a top of funnel lead generator. Hear about Dan’s plans and how Pilot Project Brewing is rapidly outgrowing itself by listening to the full episode below!



Unseen Talent

EP22 – Joel Wright – Co-Founder & CEO at Sinecure.ai

Joel Wright is an exceptional MarTech entrepreneur that is now using AI to transform the ability to find talent. Before launching his talent management software Sinecure, Joel found huge success with #Hashoff – a social influencer software. He co-founded #Hashoff in 2014 believing there was a better way to advertise rather than bombard people with largely irrelevant messages. #Hashoff connected an eco-system of freelancers with hungry brands that were looking to create new and fresh content. Joel and his team were ahead of the game creating technologies for influencer marketing in 2014 and he thinks they may have even been ‘ a bit early’. #Hashoff found it difficult to raise venture capital as they were seen as an AdTech platform in a saturated market. But Joel insisted they were not just an AdTech vendor, they were the trailblazing CaaS providers – content as a service. #Hashoff took off and Joel led the company from inception to a successful exit!

In addition to being a pioneering CaaS technology, #Hashoff was also a hugely effective recruitment tool. Joel used his knowledge of recruiting and talent management to build his AI powered Sinecure platform. The software uses machine learning to build perfect profiles for candidates and create a perfect match between people and companies. Sinecure builds intelligence around successful workers across the globe to identify traits and skills that makeup a great employee. Usually, companies and recruiters rely on self-reporting data (e.g., LinkedIn) to evaluate applicants and prospects but Sinecure provides a greater understanding of the candidates that companies should be pursuing. Listen below to find out how this provides a smarter, faster, and more predictable recruitment outcome for clients!

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A Crafty Contingency

EP23 – Chris Ritter – Co-Founder & COO at Crafty / Former MLS Player

Chris Ritter fulfilled a childhood dream when he signed for the Chicago Fire in the MLS. He didn’t have a clear pathway to follow in reaching the major league, so he had to work doubly hard to be noticed and stand out from the crowd. He chose to study at Northwestern which has a great soccer tradition and this decision put him on the radar of Chicago scouts. His performances quickly attracted attention as he picked up several individual and team accolades. This led to the Chicago Fire taking a chance on Chris in 2014 and the rest is history! Well, not really. There were some good times ahead but Chris career in the MLS was not exactly how he imagined it to be. The coaches didn’t seem to have the same faith in Chris’ ability as he did, and he found it difficult to make his mark at Chicago Fire. After just two seasons, Chris made the brave decision to put his professional soccer career on hold to pursue a new path in business.

Never afraid to take on a challenge, Chris was presented with an opportunity to co-found his own company with friends from Northwestern. They noticed that companies were investing more in employee experience, so they offered to provide popular snacks and drinks for companies in the Chicago area. They created a company called Crafty and began filling the fridges and canteens across offices in the city. In a short period of time, Chris had gone from manning a midfield to driving a delivery truck “I was seen by my family and friends as a professional soccer player and next thing you know I’m driving a truck on Lower Wacker Drive in Chicago!” Everything seemed to be rosy for Chris and Crafty until a horrible new ‘c’ word entered our vocabulary in 2020 and offices became empty overnight. The future of work and Crafty’s prospects became very unclear. Like any good sports professional, Chris and Crafty responded to the challenge and they reinvented themselves as a food technology platform. They’re now scalable, growing rapidly, and recently earned $10mn in Series A funding! Check out their story below to hear about one of the great pandemic pivots.

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Unstuck in June: The Dark Side of Professional Sport, Hereditary Hustling, and Shelling It Out

Unstuck Highlights - June

The Unstuck podcast rolled in to its fifth month with three compelling characters telling tales of triumph and despair. They may be celebrated businesspeople now but none of our guests enjoyed a straight line to success. These entrepreneurs hurdled many challenges – some business related and others profoundly personal. From the Stanley Cup to oyster farming in the Hamptons, we covered our widest range of topics to date. Our host Clive Sirkin delved deep into the personal lives of our guests. Here’s a quick summary of another riveting month on the pod!

‘Healing Together’ with Daniel Carcillo

Former NHL Player / CEO & Founder at Wesana Health

It’s not every day we get to chat to a major league player on the pod never mind a two-time Stanley Cup champion. Nicknamed ‘Car Bomb’ due to his combat role in the NHL, Daniel Carcillo had to fight brutal adversaries both on the rink and off it. He was just 15 when he moved away from home to pursue his goal of being a professional hockey player. Having left a small farming town in Ontario the life of an apprentice player hit hard as he spent half his teenage years on buses travelling to play against older, street-smart players. Daniel struggled in what he called a ‘cult-like’ environment and he suffered severe physical and emotional abuse. This experience set the tone for a difficult adulthood. Daniel’s dream life in the NHL was often more akin to a nightmare.

Battling depression and a concussion related brain injury, Daniel turned to alcohol and substances to dim the pain. His mental health deteriorated when he retired from hockey. Thankfully, Daniel searched for treatment which led him to the path he is on today. A friend recommended natural medicine in the form of psilocybin which had an immediate and forceful impact on Daniel’s mental state. For the first time in years, Daniel felt ‘normal’ and the depression began to cease. He is now on a mission to tell people about natural medicine through his company Wesana Health. Hear more about this incredible story of hockey, hopelessness and healing below.

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‘Nag ‘n’ Hustle’ with Chad Bronstein

CEO & Founder at Fyllo

Chad Bronstein was a ‘nag’ as a kid and that’s why his father knew he’d do well in life. Ultra-entrepreneurial in his youth, Chad was always open to opportunities for extra pocket money. He earned his first pay checks washing cars and repairing Nintendos. He owes his strong work ethic to his parents who he said were ‘hustlers’ but with ‘values’.  

While Chad was always destined to be an entrepreneur, he carved out an incredible impressive career in the corporate world as a champion salesman. In his first professional job he regularly trounced targets and became the #1 salesperson in the company. During his time at this firm a mentor advised him to pursue a sales role in AdTech where his skills would flourish even further. A job in CitySearch followed and Chad quickly became the #1 sales guy again peaking at 700% of target. This opened the opportunity to join Bankrate where Chad excelled again but had to work even harder to become the #1 performer. Gaining invaluable expertise and connections, Chad’s experience in the sales world also thought him to be resilient and how to respond to rejection. These are qualities which still benefit him today.

Chad eventually followed his entrepreneurial north star and created his own company – Fyllo. In his own words he is ‘meant to be doing what I’m doing now’. His values for leadership revolve around treating everyone with respect and getting buy in from every employee. Listen below to hear more about Chad’s experience and how he’s faring as CEO!

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‘The Hatchery’ with Jeff Ragovin

Host with 1 Billion + in Exits / Chief Commercial Officer at Fyllo

Whether you meet him in the boardroom or on a boat, Jeff Ragovin is ready for the next big catch. Fanatical about fishing and the ocean, Jeff’s latest project is an environmentally friendly hatchery that produces 20 million clams and oysters per year.

This isn’t the first time that Jeff’s passion for food and his work have acquiesced. In 2017, Jeff set up Digital Fork – an invite only and exclusive dining experience. It brings together senior level marketers and execs from the world’s top brands to eat, network, and share ideas in confidence. The scheme proved incredibly popular and there have been 55 dinners since its inception with more than 800 guests.

A decade prior to Digital Fork, Jeff laid the foundations for an incredible exit story when he co-founded Buddy Media. The concept was simple – Jeff and his team wanted to help brands create unique and engaging Facebook experiences. Through messaging and content tools, brands were able to take advantage of this new craze. Facebook took off and so did Buddy Media which earned $100m in funding over five years. This culminated in an acquisition by Salesforce for $800mn in 2012. Jeff opted to stay with Salesforce to continue the Buddy Media story before eventually departing the company in 2016. If you want to hear more about this incredible story of AdTech success, then tune in to the full episode below!

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Screendragon Features in Chiefmartec’s 2022 Map

MarTech 2022 screendragon

This week, ChiefMartec released it’s 2022 MarTech Map featuring 9,932 marketing technologies. What began as a list of 150 technologies in 2011 has become a mammoth illustration of nearly 10,000 companies vying for airtime and attention in saturated markets. It’s never been more difficult to know what vendor best meet your requirements, so this is a quick explainer of where Screendragon is situated in the sea of marketing technologies!

Projects and Workflow

Screendragon is categorized in the Projects & Workflow category among 261 other vendors. Our core strengths lie in our project management capabilities wherein smart workflows automatically route projects and tasks to the right people at the right time. This ensures required contributors and approvers are only introduced when needed which avoids time delays and secures optimum use of resources!

Our briefs are built for marketers and creatives, so they’re designed to be easily filled – where only information that is needed is asked for – while always ensuring necessary data and files are collected.

Marketing and agency teams need to be agile so that they can respond quickly to feedback and change requests. An iterative approach enables constant improvement and allows for changing requirements, even at late stages of content production. Without smart workflows, easy markups and quick approvals, unexpected change requests can cause frustration and chaos. Screendragon’s agile software makes it easy to iterate and change course throughout the lifecycle of a project.

Marketers are often under the spotlight for costs and resources too. Screendragon removes the need for many manual tasks while always ensuring people are only called to action when needed. This saves a lot of time, effort, and expense!

Collaboration

The fundamental basis for project management software is to provide a hub for people and teams to come together and get work done. Old school methods of project management such as email and Excel can result in communications being lost in long email threads or missed entirely. Screendragon provides an epicenter for all communication between colleagues, clients, and any other project contributors.

In addition to organizing communication, Screendragon provides a hub for content discussions, markups, and approvals wherein siloes can be broken down and teams can work together effectively and efficiently.

DAM / MRM

Chiefmartec has grouped Digital Asset Management and Marketing Resource Management together, but the author’s view is that these product functions are too vast to be merged into one category.

While Screendragon may not be a native DAM vendor, it integrates robust DAM functionalities. Smart workflows offer the ability to automatically publish approved content in the digital asset library so global marketing teams can easily store, access, and reuse content. Metadata can also be used to categorise content for easy search and reporting.

As defined by Forrester, marketing resource management (MRM) encapsulates most elements of work management “A tool or suite of tools that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment.” Screendragon’s resource management tool is fully integrated within our marketing project management software. Our easy to use interface provides a holistic view of all marketing resources at any moment in time.

Talent Management

Talent is the lifeblood of any organisation and this is even more applicable for a creative industry like marketing. How can you ensure that each team member maximises performance and delivers on their true potential? Without talent management software you’re relying on anecdotal evidence on how a team or individual is performing. 

It’s no secret that people are happier at work when they’re doing well. Screendragon’s marketing resource management incorporates skills based profiling and AI powered job allocation to make sure people are assigned to work and projects that suit their skillset and ability. Talent management technology can also identify skills gaps within the organisation so that freelancers or new hires can be onboarded to fill a role!

What do Screendragon customers think?

We’ve shared a lot of information above on our martech and work management capabilities, but what do our customers think about our software? In our G2 explainer live blog we give readers a summary of our recent awards and reviews by Screendragon customers. You will see why we’re proud of our accomplishments and why customers love us! Alternatively, you can download our G2 comparison report below to see how we stack up against the competition!

Screendragon vs Adobe Workfront vs Smartsheet

Podcast! Break Down Barriers & Unlock Human Potential

Unstuck - Cover (1)

 

Have you ever felt that your job is more about managing the beast rather than accomplishing the outcome? Do you spend more energy on process and administration than making an actual difference? Talent is the lifeblood of any organisation – but too often companies focus on performance management and process compliance over unlocking potential and achieving outcomes.

This is why we created a new podcast series to untangle the web that many teams find themselves in and unleash the talent within the room. This is the Unstuck podcast series with Clive Sirkin and guests!

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Stuart Weitzman to power creative & marketing operations with Screendragon

New Client - Stuart Weitzman

Screendragon are delighted to announce that they will be partnering with Stuart Weitzman’s creative & marketing teams to deliver a new content and marketing operations platform to support the brand’s exceptional growth.

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Marketers and Creatives proving to be robust and pandemic proof

Business Man in Mask

Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.

Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.

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