Screendragon is thrilled to partner with Worldwide Business Research for ProcureCon Marketing Connect 2024 on December 3rd and 4th. Returning for a second consecutive year, Screendragon will showcase innovative solutions at this premier European event for marketing procurement executives. Attendees can expect keynotes, workshops, and personalised agendas to address the challenges of European and global advertisers.
ProcureCon Marketing Connect 2025
The theme of this year’s event is ‘Connect. Benchmark. Evaluate. Fast.’ Worldwide Business Research aims to “cut through the noise” and meet your benchmarking and vendor evaluation needs fast. Procurement leaders and vendors will brainstorm ideas to transform your business in private sessions led by market leaders.
Brands like Danone, Bayer, Reckitt, PepsiCo, and BP will be speaking at ProcureCon Marketing Connect. Moreover, leading companies such as AB InBev, Diageo, Heineken, Nestlé, HSBC, Reckitt, Unilever, and Volkswagen will be in attendance. The event will attract professionals from roles in Marketing Procurement & Operations, Marketing and Sales, Procurement, Indirect Sourcing, and Agency.
What’s on the Agenda?
This year’s agenda features discussions on optimising marketing processes, fostering collaboration, and using AI and automation to drive efficiency. Attendees will gain actionable insights into improving content creation workflows, aligning marketing strategies with business goals, and advancing operational maturity.
Furthermore, the event will spotlight real-world case studies, best practices, and cutting-edge tools. These, in turn, will help marketers streamline workflows and boost productivity. Here is a taster of what you can expect from this year’s schedule
– How Novartis broadened its metrics of success beyond savings: ‘Rethinking KPIs to better understand marketing in today’s challenging economic landscape.’
– AI for the death of hourly billing with Bayer & Haleon: ‘Leveraging AI to reshape time-based agency fee structures, driving efficiency and client value.‘
– Enhancing MarTech partnerships with Haleon & Adidas: ‘Best practices for selecting and managing MarTech partners. Drive value and ensure ROI at every stage of your campaign.‘
– Kraft Heinz on unboxing personalised content at scale: ‘Supercharging marketing effectiveness and boosting ROI through scalable and meaningful content delivery.’
Optimise Procurement Efficiency with Screendragon’s Scope Management Solution
Screendragon provides procurement leaders with a powerful solution to optimise Scope of Work (SOW) management. This addresses common challenges such as fragmented data, inconsistent cost structures, and inefficient approval processes.
By centralising agency spend data, standardising workflows, and automating approvals, it enhances visibility and ensures alignment across regions and brands. This, in turn, accelerates decision-making. Additionally, the platform consolidates critical financial data to improve budgeting and oversight. It also fosters collaboration and accountability through transparent workflows and clearly defined deliverables.
Screendragon is purpose-built to meet the unique needs of procurement teams. This includes customisable workflows, dynamic dashboards, seamless integrations, and enterprise-grade security. As a result, it helps them achieve cost control, compliance, and operational efficiency on a global scale.
Follow the Conversation
You can join the conversation online by tracking the #PCMConnect hashtag or by following Screendragon online. Alternative, keep tabs on the ProcureCon Europe Series on LinkedIn or Twitter / X to get the latest event news.