Screendragon to sponsor ProcureCon Marketing 2024 in London

5 min read

Screendragon is excited to participate in the 2024 ProcureCon Marketing Europe conference, hosted by Worldwide Business Research, on June 4-5. Procurement leaders from across Europe will gather in the Queen Elizabeth Conference Centre to ‘Learn, Connect, Benchmark, and Evaluate.’ the latest marketing procurement strategies.  

Furthermore, we are thrilled to reveal that Flock Associates, a strategic business consulting partner, will join the Screendragon team to co-host a roundtable discussion titled ‘Integrate and Automate Agency Management: How to kill the pain of Excel and outdated processes – Best practices from global brand organisations.’

Introducing ProcureCon Marketing Europe

As the world’s largest procurement marketing event, ProcureCon Marketing is the prime venue to meet procurement marketing leaders from top advertiser brands. More than 200 delegates and 80 speakers will assemble in the City of Westminster to rule over the latest trends and practices in marketing operations such as:

  • Marketing procurement strategies to navigate today’s ongoing cost pressures.
  • Crafting dynamic and sustainable supplier partnerships.
  • KPIs that focus on delivering exceptional value instead of cost savings.

Who is attending ProcureCon Marketing?

Speakers from Bayer, Danone, L’Oreal, Reckitt, The Kraft Heinz Company, Vodafone, and Zalando will take the stage in the Queen Elizabeth Conference Centre. Supplier collaboration, the emergence of AI, scalable operations, and data driven decision-making are all on the agenda for these industry leaders.

In addition to a glittering array of speakers, the delegate list at ProcureCon will feature names like ABInBev, Barclays, Diageo, Heineken, HSBC, Nestle, and Vodafone!

Screendragon + Flock = Integrated and Automated Agency Operations

On day 1 of ProcureCon Marketing, Screendragon will host a roundtable titled ‘Integrate and Automate Agency Management: How to kill the pain of Excel and outdated processes – Best practices from global brand organisations.’

Marketers operate in a world increasingly shaped by digital advancements, where technology has transformed how we work. However, many marketing teams still depend on spreadsheets to manage their agency partners and projects. Screendragon’s Chief Commercial Officer, Fergus Ashe, will be joined by Flock Associates Executive Chairman, Simon Francis, to discuss why this is the case and how it can be resolved. Speak with two solution experts and executives that have seen the good (and the very bad) when it comes to agency operations!

Maximising ROI for Marketing with Screendragon

By leveraging intelligent automation, Screendragon seamlessly connects your entire marketing ecosystem. This integration allows marketing teams to work efficiently without waste or duplication, emphasising compliance and speed to market. Consequently, both marketing and finance teams gain complete visibility to track budget spending, quickly identifying any disparities across agency suppliers. Additionally, it enhances visibility, enabling the reuse and adaptation of content.

With more than 20 years’ experience supporting the most innovative brands and agencies, we are proud of our track record. Connect with the Screendragon team at ProcureCon Marketing Europe to learn how we transformed marketing operations for Mars, Kellogg’s, Novartis, Keurig Dr Pepper, TBWA, and McCann Worldgroup. Alternatively, you can book a personalised introduction to the Screendragon solution by scheduling a 30-minute demo slot here!

Follow ProcureCon Marketing Europe

If you’re interested in learning more about the event then you can view the agenda for day 1, and also day 2 here.  Additionally, you can keep track of online coverage by following the #ProcureConMarketing thread. Lastly, follow ProcureCon Europe on LinkedIn or Twitter / X to get the latest event news!

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