Screendragon “Notable Vendor” in Forrester Report
Screendragon is proud to be named a ‘notable vendor’ in Forrester’s The Marketing Operations Management Solutions Landscape, Q1 2026 report. This latest report from Forrester gives buyers an overview of 24 vendors and how they differ by size, geography, deployment options, and use case focus.
Forrester defines marketing operations management solutions (MOMS) as:
Technology that enables marketers to manage financial planning and budgeting, projects, workload planning and production, content planning and production, assets, and performance analytics.
While also highlighting the core use cases buyers expect vendors to address: project management, content planning and production, and content distribution.
Forrester’s Marketing Operations Management Solutions Landscape
Forrester notes that the current MOMS market is fragmented. Many teams buy tools one use case at a time. Solving the immediate pain first (often project management or content work), then bolt on other parts later.
For these teams, work lives in too many places. Plans and budgets sit in one system. Production work sits in another. Approvals and compliance happen in email or chat. Teams can be “busy” and still miss deadlines, waste budget, and lose control.
In the analysis, Forrester highlights that MOMS offers a central system that connects tools, plans, and execution, making work and ownership visible to all. Consolidation enables marketing teams to demonstrate value and ROI with greater confidence, as activity and financial context are now connected.
MOMS solutions are among the top-ranked martech categories B2C marketing decision-makers currently use… and roughly three-quarters of B2B marketing decision-makers indicated their organizations are currently using tools for “marketing planning and budget management” and “collaborative work management.”
Source: Forrester Research, Inc.
Screendragon’s Marketing Operations Management Solution
Forrester warns that AI can stall when teams try to automate undefined processes, and that readiness depends on having a centralised operations system with documented processes. At Screendragon, we treat AI as an outcome of operational discipline, not a shortcut around it.
The report notes that AI can speed up workflow automation, support more intelligent planning, improve creative briefs, and even enable autonomous orchestration, but only when you have a centralised operations system with defined, documented processes. That is where Screendragon fits. We use workflow automation to standardise how work is requested, routed, approved, and tracked. Then we apply AI inside those workflows to reduce manual effort and keep planning, production, and reporting connected. The practical outcome is fewer repetitive tasks, fewer handoff errors, and a clearer line of sight from plan to execution, which maps directly to efficiency and visibility outcomes.
Achieving Success with Screendragon
Screendragon works with the world’s largest brands and agencies to maximise efficiency and streamline operations with our sophisticated marketing operations management solution.
Global brands such as Kellanova utilise Screendragon’s centralised platform to enable multi-functional teams to plan, develop, and track marketing and commercial programs. Or, Keurig Dr. Pepper‘s marketing team, who adopted Screendragon’s end-to-end operations management system to facilitate planning, project management, creative execution, and delivery of brand content.
Screendragon has been a leader in the marketing operations management space for almost 20 years and is rapidly climbing the ranks across multiple categories, showing no signs of slowing down. Our latest G2 recognition includes:
- Most Likely to Recommend award for Resource Management
- Leader Badge for Resource Management
- High Performer in Work Management
- Momentum Leader badges for Digital Asset Management
- Momentum Leader badges for Professional Services Automation
- Badges of Excellence for Support Services (Best Relationship, Best Support, Easiest to Do Business With, Fastest Implementation)