Screendragon join the ANA to strengthen client-agency relationships in 2023
We are delighted to reveal that Screendragon will sponsor the 2023 Advertising Financial Management Conference! This is Screendragon’s fourth year partnering with the Association of National Advertisers (ANA).
If you’re joining the hybrid event, then make sure to visit Screendragon’s virtual booth or check out our marketing planning and agency management solution. You can follow the event conversation online using the #ANAAFM hashtag. Alternatively, you can still join the event by getting your ANA ticket here!
Driving value in a challenging climate
The ANA event agenda will focus on four key areas for maximising advertising agency value in 2023 – cost saving, change management, client agency relationships, sustainability, and quality of output.
Consequently, leading brands will learn about the latest methods to boost agency performance and value delivery. In a challenging economic climate, brands are under pressure to prove ROI for their investments. As a result, brands are reviewing agency relationships and making sure the foundations are in place for a maximum performance from all parties.
How does Screendragon help agencies control costs?
Screendragon’s centralised hub enables brands to manage, track and report on agency scopes, fees, and contracts. This enables global organisations to optimise their agency delivery model to generate cost savings, productivity gains, and operational efficiencies. Screendragon clients have lauded the ability to collaborate better on scopes, deliverables & staffing plans.
See our agency financial management solution in action!
If you’d like to see how Screendragon transforms advertising financial management then schedule a quick demo of our solution here. Alternatively, you can send a question to our sales team by emailing demo@screendragon.com.
