Screendragon to exhibit at ProcureCon Marketing Connect on 5-6 December

5 min read

Screendragon are excited to partner with Worldwide Business Research to sponsor the 2023 ProcureCon Marketing Connect event in St Albans, UK. Marketing procurement leaders across EMEA representing  a wide range of industries will come together 5-6 December to ‘connect, benchmark, and evaluate’  the latest technology supporting marketers and advertisers. This is Screendragon’s first year joining the flagship conference for the procurement industry and we can’t wait to get going!

ProcureCon Marketing Connect 2023

ProcureCon Marketing Connect is a ‘forum for senior-level pre-qualified marketing procurement executives and hand-picked providers’ to brainstorm practical ideas to transform marketing operations. Additionally, it’s a space to efficiently evaluate the leading service offerings in the industry while creating valuable new connections and opportunities. The combined marketing budget for the 2023 attendees is an eye-watering £28.5 billion, so there’s a lot to discuss and weigh-up.

Who is attending?

This exclusive event will see 100 procurement leaders from global corporations and international agencies assemble for the 11th edition of the ProcureCon Marketing meet-up. Among those hosting keynote sessions are iconic brands like Adidas, Bayer, Coca-Cola, Diageo, and John Lewis. Additionally, ProcureCon Marketing Connect will also host trailblazing organisations like Interpublic Group, P&G, Mars, Lego, and more. If you’d like to join the illustrious list of 2023 delegates then you can request an invitation to attend here.

What’s on the agenda?

Among other items, the 2023 agenda will focus on meeting increasing expectations, maximising ROI, and strengthening agency relationships. Naturally these three discussions align closely with Screendragon’s value proposition for marketing teams, being supported through our marketing workflow solution. Here are some of the sessions that we’ll be following closely:

  • How can you better support your marketing team in delivering on increasing customer expectations for physical and digital connectivity?
  • What are the critical success factors for identifying where you are getting the best marketing ROI?
  • Strengthening Agency Relationships – Effective agency appraisals and remuneration: A carrot approach gets better results than a stick approach.

Screendragon: Automation tools can streamline marketing processes so that each stage can be optimized and continually improved. This means marketing teams to boost efficiency by getting more done with less effort and resources. Subsequently, there will be a noticeable improvement in accountability with clear action points and owners. This is guaranteed to deliver more consistency with approved assets and repurposed work. Furthermore, marketing teams can continually track ROI on marketing efforts to ensure time is not wasted in ineffective areas.

Follow ProcureCon Marketing Connect

For those who would like to learn more about this year’s event you can request the agenda by here. Alternatively, you can keep track of online coverage by following the #PCMConnect thread. Lastly, follow ProcureCon Europe on LinkedIn or Twitter / X to get the latest event news.

Transforming marketing operations with Screendragon

Leveraging intelligent automation, Screendragon connects your entire marketing ecosystem. This enables marketing teams to work in a unified way without waste & duplication, focusing on compliance and speed to market. As a result, marketing and finance teams have full visibility necessary to track budget spend. This will easily identify disparity in spend across partners. Furthermore, it can create new levels of visibility where content can be re-used and adapted.

We’re proud to have 20 years’ experience supporting the most innovative brands and agencies. Reach out to the Screendragon team at ProcureCon Marketing Connect to hear how we transformed marketing operations at Mars, Kellogg’s, Novartis, Keurig Dr Pepper, TBWA, and McCann Worldgroup. Alternatively, you can book a personalised introduction to the Screendragon solution by booking a 30-minute slot here!

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