We’re thrilled to share that Screendragon is sponsoring The Millennium Alliance’s Transformational CMO Assembly. It will take place from October 9-10 in Barcelona. This premier event gathers CMOs and senior marketing leaders from top European brands and Fortune 500 companies. Together, they will explore the future of marketing innovation.
• The Millennium Alliance – Transformational CMO Assembly
Now in its 28th year, the Transformational CMO Assembly continues to foster collaboration and innovation among global marketing executives. This year’s European edition, hosted in Barcelona, offers a unique opportunity for 100 marketing leaders to participate in interactive sessions, panel discussions, and networking opportunities. These activities will dive deep into the latest trends and technologies shaping the future of the industry.
As always, Millennium Alliance events attract major brands, with 76% of Fortune 100 companies participating. Brands such as Amazon, Coca-Cola, Estée Lauder, and Walmart will be in attendance, providing delegates with valuable insights into how top companies are navigating marketing challenges and embracing innovation to stay ahead in a competitive landscape.
• Exploring the Agenda
The Transformational CMO Assembly agenda addresses the most critical challenges faced by marketing leaders today. To begin with, Day 1 focuses on hyper-personalized marketing, AI, and big data. Additionally, it explores how these technologies enhance customer experiences and boost engagement. Moreover, sessions covering customer-centric culture and innovation in B2B e-commerce will equip CMOs with practical strategies. These strategies will help them meet evolving consumer needs and effectively leverage digital tools.
Additionally, discussions on digital wallets, privacy-first marketing, and sustainability spotlight trends shaping the future of commerce. Attendees will learn how to optimize e-commerce strategies and build brand loyalty. They will see how aligning with eco-friendly and secure solutions can make a difference. Screendragon’s advanced workflow automation supports these efforts by offering brands flexibility. This allows them to respond quickly to market changes while boosting efficiency. It also helps reduce time-to-market.
Day 2 broadens the focus to digital transformation across industries. Sessions on omnichannel marketing, cross-border e-commerce, and the use of data for personalized customer experiences emphasize the growing importance of operational agility. Additionally, sustainability remains a recurring theme, particularly for the FMCG sector, where new technologies and shifting consumer behaviours demand innovation.
• Exclusive Roundtable: Driving Growth Through Operational Maturity and Marketing Efficiency in the Age of AI.
As part of our sponsorship, Screendragon’s Chief Commercial Officer, Fergus Ashe, will host an exclusive roundtable on Day 2, titled “Driving Growth Through Operational Maturity and Marketing Efficiency in the Age of AI.” This interactive session is tailored for senior marketing leaders who want to future-proof their operations amid rapid technological shifts.
During this roundtable, attendees will explore how leading brands use AI and emerging technologies to maintain agility, streamline workflows, and reduce time-to-market. The session will deliver practical insights into best practices that are transforming marketing operations and positioning organisations for growth.
Key takeaways include:
- How to identify your marketing team’s current position on the operational efficiency maturity curve.
- Ways to benchmark your organisation’s performance against industry peers.
- Strategic steps to advance up the maturity curve, increasing both efficiency and growth.
Fergus Ashe brings over 20 years of experience working with global brands such as Kellogg’s, Keurig Dr Pepper, Hallmark, Novartis, and the International Olympic Committee. His extensive knowledge will provide CMOs with valuable insights and solutions for driving operational excellence.
• See How Screendragon Transforms Marketing Operations Globally
Screendragon has led the marketing work management space for over 20 years. Our AI-enabled workflow platform is trusted by Fortune 500 companies and global agency networks to streamline operations, boost productivity, and accelerate time-to-market.
We are dedicated to helping marketing teams focus on their core tasks—creating impactful campaigns—by automating administrative tasks and simplifying processes. Discover how Screendragon can revolutionise your marketing operations and improve your team’s efficiency.