New Podcast! Break Down Barriers and Unlock Human Potential

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Have you ever felt that your job is more about managing the beast rather than accomplishing the outcome? Do you spend more energy on process and administration than making an actual difference? Talent is the lifeblood of any organisation – but too often companies focus on performance management and process compliance over unlocking potential and achieving outcomes.

This is why we created a new podcast series to untangle the web that many teams find themselves in and unleash the talent within the room. This is the Unstuck podcast series with Clive Sirkin and guests!

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Stuart Weitzman to power creative & marketing operations with Screendragon

New Client - Stuart Weitzman

Screendragon are delighted to announce that they will be partnering with Stuart Weitzman’s creative & marketing teams to deliver a new content and marketing operations platform to support the brand’s exceptional growth.

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Marketers and Creatives proving to be robust and pandemic proof

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Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.

Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.

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Enabling Remote Work with Marketing Operations Management Software

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We live in an ever-changing environment and work landscape. More people are now choosing to be remote team members or freelancers and they expect companies to be able to accommodate this way of working. In addition to changing preferences for methods of work, there is also a more current and more environmental effect that is pushing people towards work remotely. ‘Working from home’ is a privilege for some office workers but may become a more forced reality of working in 2020 and beyond. Here are some ways that technology can help your workforce become a well-oiled remote working machine.

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Is it worth investing in Marketing Project Management Software?

With increased demand on marketers, and less time to deliver, there is increasing pressure on teams to create content and execute campaigns. Is it time to make an investment in technology in order to boost operations? Let’s find out if Marketing Project Management Software is worth the financial outlay…

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How to Boost your Marketing Operations Maturity in 2020

Are you aware of the performance of your core marketing processes? Have you ever evaluated the maturity of your marketing operations? With the ever expanding marketing function it has never been as important to be confident in your core processes. Take some time out to find out more about these pillars of operations and how you can boost areas that need development.

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Marketing Effectiveness – Measuring & Learning across the Total Campaign Lifecycle

 

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“So…what was the return on investment of that project then?” It’s the question all marketing professionals dread from the powers that be. No matter how successful a campaign seems to be, those outside of the marketing function perceive it as a numbers game. If they can’t see an ROI, they can’t see the point of a project. And, as marketing budgets continue to shrink, this focus on ROI has become even more apparent.

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How to Make a Business Case for Marketing Project Management Software

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For many in-house marketing departments, the concept of having a quality marketing project management solution in place is a no-brainer. After all, what marketing team wouldn’t want a platform that allows them to collaborate with fellow team members, get better visibility and control of projects and automate key processes to deliver a more consistent and quality output? More often than not however, it’s not the marketing department or even the Head of Marketing who has the power to make that all important, game-changing purchase  it’s “the business”.

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Brand Safety in Focus – How to Effectively Safeguard your Brand

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They say that all publicity is good publicity but that’s certainly not the case when it comes to the problem of data breaches. This unsavoury trend has seen a sharp increase in recent years and 2017 would certainly win the award of “year of the data breach”. First there was Sports Direct who had to admit to their entire workforce that their personal credentials including their bank details had been stolen. The mobile operator ‘Three’ also had over 200,000 of its customer details stolen. This was in addition to a major data breach in 2016 which put millions of customers’ data at risk. Wonga also fell victim, leaking potentially 245,000 of its customer’s person details. But all of those were mere minnows when compared to Zomato who had a database of 17 million customers stolen and don’t forget the NHS whose data breach could have affected over 26 million patients.

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