The Challenges / Goals
- Volume of marketing activity increasing with more channels and higher frequency
- Need for a cost effective marketing services model for changing marketplace
- In-house agency needing operations system to help manage increased workload and resources
- Need for a framework to support service level commitments to business partners
- Desire to demonstrate cost-savings of internal delivery vs external suppliers
- Manual approval processes managed by email
- Time-consuming reporting conducted via Excel
- No consistent workflow
The Solution
An in-house agency operations system to manage the in-take, resourcing, project and budget management for marketing projects across all business lines.
The Benefits
- An In-house Agency Calculator to measure the savings in hours and dollars of doing work in house versus outsourcing to agencies
- A new just-in-time approval workflow that involves the right people at the right time
- One report with up-to-the-minute information has replaced multiple Excel reports
- Better control over client expectations – a smart workflow has provided clients with greater insight into work-in-progress
- Direct cost savings – one system has replaced various one-to-one vendor collaboration technologies
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