The Challenges / Goals

• Volume of marketing activity increasing with more channels and higher frequency
• Need for a cost effective marketing services model for changing marketplace
• In-house agency needing operations system to help manage increased workload and resources
• Need for a framework to support service level commitments to business partners
• Desire to demonstrate cost-savings of internal delivery vs external suppliers
• Manual approval processes managed by email
• Time-consuming reporting conducted via Excel
• No consistent workflow

The Solution

An in-house agency operations system to manage the in-take, resourcing, project and budget management for marketing projects across all business lines.

The Benefits

• An In-house Agency Calculator to measure the savings in hours and dollars of doing work in house versus outsourcing to agencies
• A new just-in-time approval workflow that involves the right people at the right time
• One report with up-to-the-minute information has replaced multiple Excel reports
• Better control over client expectations – a smart workflow has provided clients with greater insight into work-in-progress
• Direct cost savings – one system has replaced various one-to-one vendor collaboration technologies