The Challenges / Goals
- Volume of marketing activity increasing with more channels and higher frequency
- Need for a cost effective marketing services model for changing marketplace
- In-house agency needing operations system to help manage increased workload and resources
- Need for a framework to support service level commitments to business partners
- Desire to demonstrate cost-savings of internal delivery vs external suppliers
- Manual approval processes managed by email
- Time-consuming reporting conducted via Excel
- No consistent workflow
The Solution
An in-house agency operations system to manage the in-take, resourcing, project and budget management for marketing projects across all business lines.
The Benefits
- An In-house Agency Calculator to measure the savings in hours and dollars of doing work in house versus outsourcing to agencies
- A new just-in-time approval workflow that involves the right people at the right time
- One report with up-to-the-minute information has replaced multiple Excel reports
- Better control over client expectations – a smart workflow has provided clients with greater insight into work-in-progress
- Direct cost savings – one system has replaced various one-to-one vendor collaboration technologies
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Rated 5 Star
on Gartner
on Gartner

Flexible & customizable
to meet your needs
to meet your needs

Capable of scaling
to 1000's of users
to 1000's of users

Able to integrate with
1000's of other tools
1000's of other tools

With enterprise class
hosting & security
hosting & security