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“By having a secure, web-based library which is easy to access we are able to share all of our communications products to deliver Group and U.S. messages much more consistently and effectively.” Geoff Morrell . Group Head of Communications and External Affairs . BP

The Challenges / Goals

  • Unaligned global messaging
  • Finalised legal copy not easily available to the Press Office, Internal Comms, Investor Relations and Government & Public Affairs
  • Distributed repositories of siloed information
  • SharePoint not delivering for marketers and communications
  • No workflow

The Solution

A Screendragon MarketingOS implementation with a focus on document and asset management combined with approval workflow capabilities. Search functionality is key to the solution so Screendragon and BP partnered to configure the search engine to closely match the user community use cases.

The Benefits

  • A branded and tailored solution which increased uptake from key BP stakeholders
  • A ‘one-stop-shop’ for the most current corporate messaging
  • A Web-based interface has provided secure access without the need to be behind the BP firewall
  • Faster “Just-In-Time collaboration”, sharing messaging assets with key decision makers
  • Document workflow has improved corporate governance and reduced risks
  • New levels of search have increased productivity
  • Decision logs and archives have improved compliance

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