The Challenges / Goals

• Create an integrated agency operations system for all offices and teams in the U.S.
• Too much admin time required to set-up projects, budgets, tracking etc.
• Need for better planning and oversight so the organization can become more agile to customer and market changes
• Make it easier for staff to create quality scopes of work leveraging approved rate cards
• Help project managers to manage time and costs by giving them real-time data on costs and timeline changes
• Have a 360 degree view on all resourcing to better understand utilization and forecast capacity bottlenecks

The Solution

Screendragon's agency management solution helps to streamline Geometry’s end-to-end operations – from annual staff planning to budget estimating, project planning, resourcing, creative execution and KPI budget tracking. The solution integrates with WPP’s Single Sign-On, SAP and People Directory systems to ensure that all operations data is integrated and available in the one place.

The Benefits

• One system to create, manage and deliver programs for all customers
• Digitizing project set-up has reduced project admin time
• Offline staff planning process replaced by collaborative workflow and integrated reporting
• Resource scheduling and utilization data allows for better decision-making on staffing
• Profitability tracking and forecasting – project and account managers now have the early indicators to prevent cost overruns
• On-boarding efficiency – systematizing processes has enabled Geometry to speed-up new hire productivity
• Customer service excellence – all processes have been reviewed and improved for efficiency, quality and compliance