kelloggs
paulkellogg

“Screendragon did not deliver us a solution just to check the boxes for our compliance and legal obligations. Instead they created C3, a solution which enables our growth in a responsible way, mitigating risk and nurturing Kellogg brands. It will be used globally and is the heartbeat of Kellogg’s continued success” Paul Iagnocco . Senior Director Digital Marketing Enablement & Operations . Kellogg

The Challenges / Goals

  • Inefficient ‘offline’ brand compliance review process
  • Reliance on email and excel scattered across teams
  • Poor inefficient manual triage eating up hours
  • Unnecessary face-to-face meetings
  • No centralized repository of data and decisions creating business legal risks

The Solution

A brand guardianship workflow management system automating the review and approval of all company communication assets globally.

The Benefits

  • Weekly legal review meetings reduced by half
  • Faster approval process – smart workflow process guides users on how to prepare a submission
  • Agility – businesses are not dependent on set meeting times, they are able to submit at all times and track in real-time
  • Less rounds of revisions – 95% of communications approved in first round saving agency and legal costs
  • More effective advertising – marketers get feedback earlier in development process allowing them to refine ideas based on organizational intelligence
  • Less escalations to senior leadership
  • Better governance – all submissions, decisions and feedback are captured and archived

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See why Fortune 500 companies and global agency groups use Screendragon.

"Screendragon is an OS designed for creative agencies"

The UX/interface is welcoming to a Creative, and it has all of the tools an agency needs to efficiently operate.

"Screendragon makes it so easy for teams!"

To align on projects, understand resourcing capabilities and financially track progress. The reporting function is also extremely helpful for understanding company needs.

"Screendragon is a gamechanger for us!"

It has provided us with great visibility across the business so now we can see who is working on what and when, easily identify bottlenecks before they become a problem, and we have a better understanding of how to plan effectively for upcoming projects.