“Screendragon did not deliver us a solution just to check the boxes for our compliance and legal obligations. Instead they created C3, a solution which enables our growth in a responsible way, mitigating risk and nurturing Kellogg brands. It will be used globally and is the heartbeat of Kellogg’s continued success” Paul Iagnocco . Senior Director Digital Marketing Enablement & Operations . Kellogg
The Challenges / Goals
- Inefficient ‘offline’ brand compliance review process
- Reliance on email and excel scattered across teams
- Poor inefficient manual triage eating up hours
- Unnecessary face-to-face meetings
- No centralized repository of data and decisions creating business legal risks
A brand guardianship workflow management system automating the review and approval of all company communication assets globally.
- Weekly legal review meetings reduced by half
- Faster approval process – smart workflow process guides users on how to prepare a submission
- Agility – businesses are not dependent on set meeting times, they are able to submit at all times and track in real-time
- Less rounds of revisions – 95% of communications approved in first round saving agency and legal costs
- More effective advertising – marketers get feedback earlier in development process allowing them to refine ideas based on organizational intelligence
- Less escalations to senior leadership.
- Better governance – all submissions, decisions and feedback are captured and archived