Kellanova’s C3
“Screendragon did not deliver us a solution just to check the boxes for our compliance and legal obligations. Instead, they created C3, a solution that enables our growth in a responsible way, mitigating risk and nurturing Kellogg brands. It will be used globally and is the heartbeat of Kellanova’s continued success.”
Paul Iagnocco
Senior Director Digital Marketing Enablement & Operations
Kellanova’s
Kellanova’s is a global breakfast and snack food company, home to iconic brands such as Kellanova’s®, Pringles®, Cheez-It® and MorningStar Farms®. With global operations spanning cereals, snacks and convenience foods, Kellogg’s provides products to consumers globally.
The Challenges / Goals
- Inefficient ‘offline’ brand compliance review process
- Reliance on email and Excel scattered across teams
- Poor, inefficient manual triage is eating up hours
- Unnecessary face-to-face meetings
- No centralized repository of data and decisions creates business legal risks
The Solution
A brand guardianship workflow management system automates the review and approval of all company communication assets globally.
The Benefits
- Weekly legal review meetings were reduced by half
- Faster approval process – smart workflow process guides users on how to prepare a submission
- Agility – businesses are not dependent on set meeting times; they are able to submit at all times and track in real-time
- Less rounds of revisions – 95% of communications approved in the first round, saving agency and legal costs
- More effective advertising – marketers get feedback earlier in the development process, allowing them to refine ideas based on organizational intelligence
- Less escalations to senior leadership
- Better governance – all submissions, decisions and feedback are captured and archived
See Screendragon in action.
See why the world’s leading brands choose Screendragon to manage their operations and scale creative success.
