kelloggs

“K-Path is a huge boost to our ability to get our products to customers accurately and efficiently...” Larry Bruck . SVP Global Marketing . Kellogg

The Challenges / Goals

  • Disconnected systems and silos across functions hampering multi-functional collaboration
  • No end-to-end visibility of projects
  • Wasted costs due to conflicting plans and priorities
  • High number of ‘rush’ projects
  • Delivery scheduling risks – getting products to customers

 

The Solution

A centralized Marketing Project & Process Management System that enables multi-functional teams to plan, develop and track marketing commercial programs including packaging, merchandising, product development, promotions, licensing and other projects.

The Benefits

  • A single source of truth for all commercial program activities
  • Productivity – thousands of hours have been saved by a better connected workflow
  • 100% adoption across company and suppliers
  • 50% reduction in ‘rush projects’ saving hundreds of thousands in extra costs
  • Accelerated speed-to-market and better quality of service to trade partners
  • Improved portfolio balancing supported by fact-based decision-making
  • Lower business risks due to improved process governance and on-brand compliance

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See why Fortune 500 companies and global agency groups use Screendragon.

"Screendragon is an OS designed for creative agencies"

The UX/interface is welcoming to a Creative, and it has all of the tools an agency needs to efficiently operate.

"Screendragon makes it so easy for teams!"

To align on projects, understand resourcing capabilities and financially track progress. The reporting function is also extremely helpful for understanding company needs.

"Screendragon is a gamechanger for us!"

It has provided us with great visibility across the business so now we can see who is working on what and when, easily identify bottlenecks before they become a problem, and we have a better understanding of how to plan effectively for upcoming projects.