kelloggs

“K-Path is a huge boost to our ability to get our products to customers accurately and efficiently...” Larry Bruck . SVP Global Marketing . Kellogg

The Challenges / Goals

  • Disconnected systems and silos across functions hampering multi-functional collaboration
  • No end-to-end visibility of projects
  • Wasted costs due to conflicting plans and priorities
  • High number of ‘rush’ projects
  • Delivery scheduling risks – getting products to customers

 

The Solution

A centralized Marketing Project & Process Management System (MarketingOS) that enables multi-functional teams to plan, develop and track marketing commercial programs including packaging, merchandising, product development, promotions, licensing and other projects.

The Benefits

  • A single source of truth for all commercial program activities
  • Productivity – thousands of hours have been saved by a better connected workflow
  • 100% adoption across company and suppliers
  • 50% reduction in ‘rush projects’ saving hundreds of thousands in extra costs
  • Accelerated speed-to-market and better quality of service to trade partners
  • Improved portfolio balancing supported by fact-based decision-making
  • Lower business risks due to improved process governance and on-brand compliance

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