McCann: Stanley Black & Decker
Stanley Black & Decker is a global provider of professional tools, household hardware, and industrial technologies, operating across a range of building, infrastructure and manufacturing industries. Its portfolio includes brands like STANLEY®, DEWALT®, and Black+Decker®.
The Challenges / Goals
- No central management system to manage all moving parts across Europe
- A paper-based system to track project timelines
- Inefficient approval process for artwork and media assets – was sent to the client for approval via email
- No digital logs or repository for record-keeping and reporting
The Solution
A centralised solution managing campaign timings and status that consolidates Black & Decker’s work streams centrally and locally.
The Benefits
- Improved remote collaboration and team unity
- Real-time visibility of project progression – delays, approvals, etc., has enabled greater accountability
- A streamlined approval workflow for artwork and media assets routed through Screendragon
- Standardized internal processes
- Less time spent searching for files and preparing reports
- Reduction in the number of required status meetings
- Improved speed-to-market