The Challenges / Goals

• Inefficient working process with external partners
• Poor transparency impacting accountability
• No centralized log of activity – scattered across systems and vendors
• Accurate reporting difficult to achieve
• Existing system difficult to use and keep up-to-date with business changes

The Solution

Screendragon’s Marketing Project Management Solution is configured to target the workflow needs of the Microsoft Bing Campaign Management team. Creating better visibility for client and agency teams to view, track and report on all marketing campaigns was critical to success.

The Benefits

• Complete transparency over work-in-progress
• Faster collaboration with partners
• Workflow governance greatly improved with activity logs
• Productivity gains as less hours are now spent on information capture and search