The Challenges / Goals
- Four disconnected systems hampering consistent brand governance
- Inefficient, inconsistent review processes
- Need for a single source of truth — one place to go to learn about brands and how to activate them
- Rapidly changing marketplace — need for a more agile, real-time communication channel
- Operational efficiency — enable ‘wisdom of the community’ where learnings and resources can be shared and re-applied
The Solution
A single global brand management system for all key brands available in four languages — Spanish, Portuguese, German and English.
The Benefits
- Simplicity for users — four disparate systems with different logins replaced by one
- Cost savings achieved by integrating capabilities into one software system
- Efficiency and cost savings – less rounds of revisions due to workflow automation
- Faster and more cost-effective brand on-boarding and continuous learning — brand books converted into digitized multimedia playbooks
- Reduction in legal and specialist resource hours realized by intelligent brand review routing
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“Screendragon are a fantastic partner. Our close collaboration has enabled us to deliver one of the biggest and most sophisticated global brand governance solutions in the market today” Nicky Nicolls . President, Latin America . Superunion