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“Screendragon are a fantastic partner. Our close collaboration has enabled us to deliver one of the biggest and most sophisticated global brand governance solutions in the market today” Nicky Nicolls . President, Latin America . Superunion

The Challenges / Goals

  • Four disconnected systems hampering consistent brand governance
  • Inefficient, inconsistent review processes
  • Need for a single source of truth — one place to go to learn about brands and how to activate them
  • Rapidly changing marketplace — need for a more agile, real-time communication channel
  • Operational efficiency — enable ‘wisdom of the community’ where learnings and resources can be shared and re-applied

The Solution

A single global brand management system for all key brands available in four languages — Spanish, Portuguese, German and English.

The Benefits

  • Simplicity for users — four disparate systems with different logins replaced by one
  • Cost savings achieved by integrating capabilities into one software system
  • Efficiency and cost savings – less rounds of revisions due to workflow automation
  • Faster and more cost-effective brand on-boarding and continuous learning — brand books converted into digitized multimedia playbooks
  • Reduction in legal and specialist resource hours realized by intelligent brand review routing

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See why Fortune 500 companies and global agency groups use Screendragon.

"Screendragon is an OS designed for creative agencies"

The UX/interface is welcoming to a Creative, and it has all of the tools an agency needs to efficiently operate.

"Screendragon makes it so easy for teams!"

To align on projects, understand resourcing capabilities and financially track progress. The reporting function is also extremely helpful for understanding company needs.

"Screendragon is a gamechanger for us!"

It has provided us with great visibility across the business so now we can see who is working on what and when, easily identify bottlenecks before they become a problem, and we have a better understanding of how to plan effectively for upcoming projects.