The Challenges / Goals

• Four disconnected systems hampering consistent brand governance
• Inefficient, inconsistent review processes
• Need for a single source of truth — one place to go to learn about brands and how to activate them
• Rapidly changing marketplace — need for a more agile, real-time communication channel
• Operational efficiency — enable ‘wisdom of the community’ where learnings and resources can be shared and re-applied

The Solution

A single global brand management system for all key brands available in four languages — Spanish, Portuguese, German and English.

The Benefits

• Simplicity for users — four disparate systems with different logins replaced by one
• Cost savings achieved by integrating capabilities into one software system
• Efficiency and cost savings – less rounds of revisions due to workflow automation
• Faster and more cost-effective brand on-boarding and continuous learning — brand books converted into digitized multimedia playbooks
• Reduction in legal and specialist resource hours realized by intelligent brand review routing