Marketing Resource Management (MRM) Software

One Platform for
Marketing Control.

Plan smarter, deliver faster, and improve ROI.

Screendragon’s marketing resource management software helps enterprise marketing teams plan campaigns, manage budgets, allocate resources, streamline approvals, and track performance in one connected MRM platform.

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A circular diagram with sections labeled: Planning, Performance & ROI, Budgeting, Resourcing, and Governance & Compliance, with the letters "sd" in the center. A green dragon is positioned in the top right corner of the image.

Built for agencies and Brands. Trusted by leaders. Loved by teams.

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Capability spotlight

The Engine Behind Modern Marketing Resource Management

Modern Marketing Resource Management is no longer about budgets & forecasts. It’s about connecting marketing investment decisions to the work, teams, and content that deliver them. Screendragon provides a connected, AI-enhanced platform to plan, execute, and measure marketing operations, purpose-built for how Enterprise Marketing actually operates.

User interface showcasing project management features, including sections for project details, client information, and job reference assets.

Plan & Brief

Campaign Strategy & Briefing

Centralised intake and briefing forms tailored to campaign types such as digital, social, TV, sponsorship, and packaging
Automated routing of briefs to the right stakeholders for review and approval
Standardised intake and planning across teams, brands, and markets
Early visibility into demand, priorities, and capacity before work begins

Manage Delivery

Campaign & Project Management

Campaign planning dashboards with visibility into timelines, milestones, and dependencies
Reusable project templates, workflows, and task structures for consistent delivery
Structured project management that supports repeatable, on-time execution
Budget and spend tracking directly linked to campaign plans

A project management dashboard showing various tasks categorized as New, In-Progress, and Closed, with a Gantt chart illustrating timelines for those tasks.

Team Allocation

Resource & Capacity Planning

Demand forecasting to balance workloads and allocate work based on skills and availability
Real-time visibility into individual and team capacity, including absences and holidays
Visual resource planning to assign, reassign, and adjust work dynamically
Direct connection between people, campaigns, and priorities

Review & Approve

Creative Collaboration & Review

Integrated workspaces for creative collaboration with document sharing, annotations, and visual markups
Version control to manage iterations and reduce rework
Automated approval workflows for brand, legal, and compliance sign-off
Full audit trails and role-based permissions to support governance and regulatory requirements

A flowchart illustrating the Compliance & Governance Hub process with stages: Plan, Execute, Approve, and Deliver, including an audit trail of actions taken and the roles of individuals involved.

A flowchart illustrating the localization process involving marketing, legal/compliance, and creative teams, showcasing steps from briefing to activation and publishing across various platforms.

Go to Market

Execution & Activation

Seamless handoff from creative approval to activation and delivery teams
Embedded AI to optimise routing, resourcing, and operational decision-making
Integrations with DAMs and execution platforms to support activation and distribution
Localisation and adaptation workflows for regional teams working from global assets

Performance Visibility

Analytics & Optimisation

Real-time dashboards tracking progress against milestones, budgets, and KPIs
Post-campaign reporting to consolidate performance, insights, and ROI
Budgets updated in real time as costs are scoped, planned, and actualised
Integration with ERP and finance systems such as SAP for financial alignment

Budget and spending overview with total actual costs of €423.1k, total planned budget of €687.4k, and remaining budget of €264.3k. Visuals include a pie chart for budget by OKRs, a bar graph for actual spend by OKRs, and a line graph for capacity utilization and planned effort over time, with a completion progress of 60%.

Why Screendragon

Why Brands Choose Screendragon for MRM

MRM That Connects Strategy to Reality

Unlike traditional MRM tools, Screendragon ensures plans, budgets, and resources are directly linked to how work is delivered.

Purpose-Built for Marketing Teams

Designed specifically for marketing teams managing complex workloads, agencies, and compliance requirements.

Enterprise-Grade Control Without Complexity

Governance, approvals, and audit trails are built in, enabling scale without slowing teams down.

Screendragon Integrations

Seamless Integrations for Smarter In-house Agency Operations.

Connect Screendragon to your existing tools, including Office 365, Google Drive, Slack, PeopleSoft, MS Dynamics, and more. Work the way you want, with the orchestration power of Screendragon behind it.

See Integrations

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Intelligence

Screendragon AI Suite: Efficiency Re-invented.

AI Agents take the lead by handling the work that normally slows teams down. Work directly with our AI Foundry consultants to build out unique agentic workflows to manage everything from workflow automation to content proofing. Eliminate the admin so your creative talent can focus on impact.

See AI in Action